SEPHORA inside JCPenney

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from SEPHORA inside JCPenney, Makeup artist, 2625 SCOTTSVILLE Road, STE 40, Bowling Green, KY.

Timeline photos 03/20/2023

Prepared for anything this week.


Sometimes you need and to remind you to have a little ✨ fun ✨ with makeup.


Dealing with dandruff? You’re not alone! Melissa Alatorre shows us her luxury hair-care routine featuring New Symbiose from Kérastase.‌

Timeline photos 03/17/2023

We’re always after these lucky charms.

Timeline photos 03/16/2023

Tap twice if your lips need help.


🚨 This is not a drill 🚨 The 2023 applications are LIVE now through 4/4. Tag a friend who needs to apply stat! All the details are at


The metals don’t lie. Get into this metallic look from member .

Timeline photos 03/12/2023

The A-listers came out for this one.


Let member Licet show you how to protect that hair color at 👏🏽 all 👏🏿 costs 👏🏻


Run, don’t walk—Sephora Scholarship applications close tomorrow! Apply now at

Timeline photos 03/10/2023

Makeup > making up


Healthy hair starts with a healthy scalp, and The INKEY List Salicylic Acid Exfoliating Scalp Treatment is one of
Yana Carr’s favorite scalp products!


“This holiday is a great opportunity to lift up female voices so that they can have a greater impact moving forward.” —Abbey Lossing (she/her)

Women’s stories deserve a spotlight! Around the world, Sephora is honoring female storytellers of all kinds (like artist Abbey Lossing, whose work is shown here) and sharing stories from our global community this Women’s History Month and International Women’s Day.

On and every day, we celebrate women’s empowerment and all those who support it, because together we thrive ❤️️ We Belong to Something Beautiful.


Tag a friend who NEEDS to apply for the 2023 ! Find out more at


Gatekeep this new new? Never.

Photos from Sephora's post 03/05/2023

Sephora Collection’s new Sheer Matte Lip Balm stacks up pretty nicely. P.S. It’s only $10.

Timeline photos 03/04/2023

Spritz on a whole new vibe.


Dandruff struggles? It happens. But good news— member Kristina Rodulfo has some
helpful tips.‌


Women’s stories deserve a spotlight. Around the world, Sephora is honoring female storytellers of all kinds and sharing stories from our global community this Women’s History Month, starting with artist Monique Aimee (she/her):

“Sharing our stories through all forms of art is as timeless as humanity itself. My artwork
specifically shines on women and all genders in media who play the important role of telling our stories. I want my artwork to uplift all genders to connect and see that together we thrive through community and collaboration.” —Monique Aimee

Stay tuned throughout the month for more stories and initiatives to help amplify female voices.

This month, and every day, we celebrate women’s empowerment and all those who support it, because together we thrive ❤️️ We Belong to Something Beautiful.


That’s it, we’re bumping up the first day of spring to today in honor of this Cyrus Veyssi x Glossier look.

Timeline photos 02/27/2023

We love a good live—and this might be our most important one yet. Join FORVR Mood founder Jackie Aina, Sephora Beauty Director Myiesha, and nonprofit Right To Be for our very first Hearts Not Hate training tomorrow at 10am PT/1pm ET.

Jackie will share her experiences of
online bullying as a Black woman in the beauty space and find tactics to prevent and respond to harassment in the future.

Visit to hear more about our work to create safe online spaces and see how you can help ❤️️


FACT: Every day is with the new Glow Recipe Strawberry BHA Pore-Smooth Blur Drops 🍓

Available exclusively on the Sephora app on 2/27, online 2/28, and in store 3/3.


Super-natural contouring = the start of a super-good day.


That new new from Paula's Choice: Pro-Collagen Multi-Peptide Booster. Don’t believe us, just watch 😉


HAUS LABS by Lady Gaga has officially entered the blush game.


Did we mention launches today?

P.S. Beauty Insiders, use code FREESDD for free Same-Day Delivery until 1pm PT 2/26.

Timeline photos 02/22/2023

About to drop


Glossier is coming!!

Catch our LIVE Q&A with their director of product development today at 11am PT/2pm ET.

Get answers to all your questions about Glossier’s lineup 💕


We’re leaning into softness with member .joshua’s super natural contoured look.


The way we could sit and listen to Sephora Beauty Director all day, every day.


Celebrate your lashes ✨ Buy 1 full-size, bestselling mascara, get 1 at 50% off.† Ends 2/18—only at Sephora


Did you style with heat today? Time to take notes on this hair-recovery routine ✍🏽

Timeline photos 02/14/2023

Fragrances over flowers any day.

P.S. Get free Same-Day Delivery until 1pm PT/4pm ET today with code FREE4VDAY ❤️️


Gotta look good for the gals.


PSA: Stop ignoring your scalp.


Sephora Beauty Director Melinda said “be mine” to the Perk Lip treatment by HydraFacial and our Full Face service.


Our shiniest hair ever? Yes, please. Check out the NEW MahaMane Smooth & Shine Hair Oil from Fable & Mane, a brand that celebrates Indian tradition and the power of Ayurveda.

💜 Fights frizz
‌💜 Tames flyaways
💜 Protects against heat damage
💜 Adds instant shine

Available now at Sephora!


📢 Calling all of our plant-based-product lovers:

#1 dermatologist recommended hair-growth-supplement brand Nutrafol is now at Sephora!

This daily hair-growth supplement is physician formulated for anyone leading a plant-based lifestyle.


Following Kendall Ellis’s lead and picking up ALL this new Ami Colé makeup.


Stop playing games and secure the Caudalie already.‌


✨Pop in and play with beauty by . ✨ Master a flawless complexion or an everyday eye with pro-quality makeup must-haves starting at just $8. 💄





Bowling Green, KY

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
Saturday 10am - 9pm
Sunday 12:30pm - 6pm

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