It's a 10
Share
It's a 10 Haircare was inspired by years of first hand salon experiences, perfected and simplified to one unique line. Experience 10 benefits in every bottle.
09/25/2026
the ultimate trio your hair is calling for this season.
09/24/2026
Silky, smooth, and simplified down to the routine. 🤎
09/23/2026
SPOTTED: the answers to your silky hair prayers. 💜
09/22/2026
First day of fall means one thing: it's time to undo what summer did to your hair.
Chlorine, salt water, sun, we see you (and so does your scalp). Consider this your official reminder to hit refresh before the cold weather rolls in with our Silk Express Hair 101.
09/21/2026
cozy girl fall loading…🧸💜✨
Some hairstyles come and go. This one just keeps coming back.
Khloé’s signature half up, half down, broken down step by step.
Today's the day: last call for the Beauty Blowout Sale. Stock up now before it's gone, your hair (and your wallet) will thank you. 🛍️
09/16/2026
Now that's our kind of equation.
Shop the Beauty Blowout Sale this week on September 18th.
09/15/2026
Emmys hair, decoded. 🎬 From Zendaya's sculpted pixie to Selena Gomez's mermaid waves.
Swipe to see every look 👀
Becoming an adult is realizing a bomb sale beats the actual club ✨ (I mean, why not do both tbh?)
Get ready, our 50% off Keratin Leave-In + Hair Mask Beauty Blowout Sale kicks off 9/18! Time to stock up ladies.
Click here to claim your Sponsored Listing.