It's a 10
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It's a 10 Haircare was inspired by years of first hand salon experiences, perfected and simplified to one unique line. Experience 10 benefits in every bottle.
this is EXACTLY what summer should feel like.
leave the greasy oil at home, and pack a product that feels as good as your hair is going to look.
A valid crash-out...don't let this be you.
There's still time to shop our BOGO Mini Sale of all your favorite It's a 10 faves 💜
A BOGO sale has never looked cuter 🥹
Shop our Buy 1 Get 1 Free Promo on ALL minis at Ulta until July 25th!
this is what you meant by gimme 10, right? 😜
The only pool prep that matters.
Shop the full Clear Collection and protect every strand this summer with NO SILICONE in our way. 🌊
07/20/2026
The World Cup is over. Now you know exactly which countries are on your travel bucket-list.
Pack accordingly.
07/17/2026
Size doesn’t matter when you don’t have to sacrifice any of the benefits
07/15/2026
The oil for people who don't like oils.
07/13/2026
Pool days hit different when your hair is actually ready for them. Swipe to see how we're doing summer.
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