Rochelle Naturals

Rochelle Naturals specializing in all natural bath, body and hair products. Rochelle Naturals is the creation of Kimberly Alston. She designed Rochelle Naturals to take the innovative approach to hair and skin care that eleminates all harmful chemicals from Rochelle's bath, body, and hair care products.

All of Rochelle Naturals products contain no synthetic fragrances, alcohol, artificial dyes, foam boosters, petrochemicals, formaldehyde, mineral oil, or talc. Our products are not animal tested, contain only plant derived ingredients, and are naturally preserved. Kimberly Alston is a former teacher. While enjoying her new born daughter, Ariella, she encountered an unexpected situation, her daughter's eczema. With the new addtition to her family, Kim had already adopted a healthier lifestyle. In an attempt to naturally "cure" Ariella's eczema, she took to the internet. During this process she tried many "natural" remedies and skin care regimens. Not only were the things she tried ineffective, they were also far from "natural." She discovered that most of the products contained numerous ingredients that the European Union has banned from use in cosmetics and that were also "under review" by the FDA. According to the Cosmetic Ingredient Review (CIR) and the EEC Cosmetic Directives, some of the standard ingredients in shampoos, conditioners, soaps, lotions, creams, and especially baby care contain ingredients that should not be used due to their harmful effects. Some of these ingredients include: Alcohol: frequently used as a solvent in cosmetics. Sodium chloride (table salt): frequently used as cheap but effective thickener in cleansing products including shampoos or shower gel Formaldehyde: When combined with water, formaldehyde is used as a disinfectant, fixative, or preservative in many cosmetic products and nail care systems. Mineral Oil: As a derivative of crude oil used industrially as a lubricating agent, mineral oil can not penetrate the skin, but instead forms an oily film over the skin to lock in moisture and dirt hindering normal skin respiration. Sodium Laureth Sulfate / Ammonium Laureth Sulfate (SLES, ALES): SLES and ALES produce eye and/or skin irritation in some human test subjects. With this new wealth of information, Kim began to look for alternatives in body and hair care. When she didn't find what she was looking for, she began to make her own. In August 2009, Rochelle Naturals was born. At Rochelle Naturals we are dedicated to bringing you truly natural products. All of our products are hand crafted in small batches. By eliminating harmful ingredients and selecting nutrient rich, healing butters, oils, and essential oils used with organic safe preservatives, we are able to provide products safe for everyone.

Operating as usual

[04/11/11]   Rochelle Naturals is working on their website. Soon you will be able to order online!

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109 Gainsborough Sq, # 730
Chesapeake, VA
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