Schwarzkopf Professional

Youth, subculture, and alternative culture: shares his hair vision and the effortless styling created for the

Spring/Summer show

Sometimes you just have to get the world’s most famous hairdressers together in a room to see who is lying. So we brought in the world-famous to get the job done.

Three Icons. One Brand. 🖤

Three industry icons. Three distinct careers. One shared standard: Schwarzkopf Professional.

Tracey Cunningham exudes confidence in every color decision she makes for her A-list clientele. She deeply understands the Schwarzkopf Professional grey management color system and loves guiding others in deciding what to use, when.

Chris Appleton chooses Schwarzkopf Professional because the brand consistently delivers the exceptional, high-performance results in his premium color services demand. With a portfolio engineered for precision, performance, and efficiency, Schwarzkopf Professional empowers Chris to elevate his artistry while maximizing his time and vision.

Jacob Schwartz is obsessed with the ability to customize expensive looking results. He picks Schwarzkopf Professional every time for its performance when he is creating blonde trends.

Working smarter🧠not harder😓

Instead of trying to pre-lighten a darker wig risking dryness, uneven lift, and compromised texture it’s best to choose a pre lighten wig and customize with low-lights.

Lowlights create dimension, depth, and realism without putting the hair through unnecessary stress. You get that multi-tonal, “grown-from-the-scalp” look while keeping the integrity of the wig intact.

With being inspired by I used the same placement but adding low-lights instead of highlights. Just slightly adjust by doing a medium weave and less foils around the front to maintain the brightness.

Igora Vibrance is always my Demi of choice. It adds depth, tone, and shine to the hair!

Low light
8-0 (20g)
9-55 (10g)
6vol lotion (30g)

Gradient toning
Zone 1: 8-0(10g) + 7-55( 10g)+ 6vol gel (20g)
Zone 2: 9-55(10g) + 6vol gel (10g)
Zone 3: root tap 9.5-5 (5g)+6vol gel (5g)
All over: 10-5 (60g) + 6vol gel (60g)

It’s not just selecting a wig it’s about customizing for the perfect end result.

edgybgirl

Have you low maintenanced yourself out of income?

Precision foiling is back and it is driving frequency, retention, and profitability behind the chair.

This is Foiled Cashmere™ a modern take on 90s blonding built on precision foiling for maximum brightness, seamless dimension, and a polished, touchable, unmistakably current finish.

Using a 4x4 Foiling Method, I am creating controlled brightness with bespoke layered toning designed for longevity and higher client return.

Low maintenance trends are reducing salon visit frequency.
Foiled Cashmere™ brings precision, profitability, and appointment frequency back through modern foiling.

Because blonding should not just look expensive
it should be profitable.

Foiling that drives frequency.
Blonding with higher profits.

Get Foiled Cashmere™ certified for free on the Schwarzkopf Professional eAcademy.

Shifts in booking behavior can be an early indicator of changing priorities.

They can also be an opportunity to better serve your clients and protect your business.
By staying ahead of the conversation, watching trends, and offering specialty services like Foiled Cashmere™, you create experiences and results your clients can’t get just anywhere else.
That’s how you help prevent dips in your books while continuing to deliver high-value, in-demand services.

If your clients are stretching their appointments, don’t avoid the conversation — lead it.

Foils Are Back — and they could take you to Istanbul!
Enter to win an all-expenses paid trip to Istanbul! Yes, you heard us! The winner is coming with us to Schwarzkopf Professional's Color Crafters event, where you will create content alongside the world's best!
Just follow these easy steps to share your Foiled Cashmere looks (It's the Bessette Blond you have been seeing everywhere!):
To enter:
1️⃣Post your Foiled Cashmere look
2️⃣Tag
3️⃣Include and
4️⃣Follow
👉Unlimited entries - Cross posting welcome
Entries collected on:
-Instagram
-Facebook
-TikTok
-Pinterest

Need help? Free Foiled Cashmere education is available at SKPeducation.com Certification is not required to enter - but it’s worth exploring.
NO PURCHASE NECESSARY. Void where prohibited + outside US. Must be legal US resident 18+ and licensed prof. hairstylist or SKP indep. contract educator. Ends 5/31/26. Visit https://lnk.bio/SchwarzkopfUSA for Official Rules, prizing, and restrictions. Sponsor may repost/share/use entry posts on Sponsor’s social media pages or for promotional purposes w/o notice/compensation to entrant. Sponsor: Henkel Corp.