Rugged Tallow

Gym hands get wrecked. Thats why athletes love Rugged Tallow.

Most people don’t realize their skin care is basically vegetable oil, soybean oil, canola oil, sunflower oil…that stuff is fairly good for frying up food, but it’s terrible for your skin. Beef tallow is different. It actually matches the fatty acid profile of human skin.

Most skincare companies start in a lab with chemists and investors.

Rugged Tallow started when I was 53, trying to fix my beard itch, and had a crockpot full of beef fat.

I was tired of seeing my skincare filled with chemicals and vegetable oils.

So we started experimenting with something humans have used for centuries…beef tallow.

Before we scale this, I had to ask my Top 100 for a favor.

People on the outside don’t see the construction phase.

That’s where most quit.

Right now, I am:
Recovering physically
Building multiple businesses
Working from home
Operating virtually
Grinding quietly