Strong WILL Fitness
My name is Lana Deaton, and I’m the owner and coach behind Strong Will Fitness. My name is Lana Deaton, and I'm the owner and coach behind Strong Will Fitness.
I specialize in helping women build strength, confidence, and long-term health through evidence-based strength training, balanced nutrition, and sustainable lifestyle habits. I specialize in helping busy professional women build strength, confidence, and long-term health through evidence-based strength training, balanced nutrition, and sustainable lifestyle habits. My certifications include:
CPT- (NASM Certified Personal Trainer
BS- Bachelor of Science
Strong Lifting Certification B.C. Strength
RDH-Registered Dental Hygienist (Retired)
We are officially SOLD OUT for the Strong Will Fitness Women’s Health & Longevity Summit.
I’m thrilled to pack out this venue and have so many wonderful women all in one room!
Maggie has our menu planned for coffee and anyone who has registered, make sure to check your emails ( it may be in spam or junk mail).
Send over any questions you have and I can’t wait to see you tomorrow 💕💕
GIVEAWAY SPOTLIGHT: KIMBY’S CORNER
I’m so excited to spotlight Kimby’s Corner, owned by Kim Bacon, and give a huge thank-you to Kim for supporting the Strong Will Women’s Health Summit!
Kim has been a Registered Nurse since 1996 and a Nurse Practitioner since 2010.
She has been practicing aesthetic injectables since receiving her certification from Empire Medical in 2014.
While Kim works full-time at the VA, aesthetics is something she truly loves doing on the side.
She offers Botox and fillers and can host Botox parties.
But what I love most about Kim is the person she is.
She is an absolute sweetheart and genuinely one of the most selfless people I know.
I’m so grateful to have women like her supporting this event and our community.
Thank you, Kim, for being part of the Strong Will Women’s Health Summit!
Strong Will Women’s Health Summit
Saturday, September 19
8:30 AM–3:00 PM
The Venue on Wesley
302 Wesley Street, Suite 9
Johnson City, TN
Coffee + lunch provided.
Come ready to learn, connect, have some fun, and leave feeling STRONG!
Client Spotlight: Dr. Brooke Jones-Cannon
Dr. Brooke Jones-Cannon has been my friend a client of Strong Will Fitness for years — and her story is a powerful example of what’s possible when strength training and nutrition become part of a demanding life, not separate from it.
As a practicing optometrist in Elizabethton, Dr. Jones-Cannon manages a full-scope practice — ocular disease, surgical pre- and post-op care, vision therapy — all while navigating her own autoimmune health challenges.
Between patient care, family life and a packed schedule, she’s built a sustainable approach to strength training and nutrition that supports her body through flares, keeps her energy consistent, and lets her show up fully for her patients and her family.
Her journey is proof that health isn’t about perfect conditions — it’s about building habits that hold up under real life.
Come hear more from Dr. Jones-Cannon in person at the Strong Will Summit, Saturday, September 19th, 9am–3pm, at The Venue at Wesley Street in Johnson City, TN.
DM me for link to tickets.
Giveaway Spotlight:
Clean Eatz
2049 Hamilton Place
Johnson City, TN
Meal prep shouldn’t be the thing that derails your progress.
That’s why I thought Clean Eatz would be a perfect fit for a giveaway for the women’s health summit on Saturday September 19.
As a women’s health coach who teaches macro based eating, I love that you can pop into their store and find quick, tasty meals with the macros listed right there on the label.
They build macro-based meals designed to keep you on track — no guessing, no spreadsheets, just food that fits your goals and actually tastes good.
One winner gets a gift basket loaded with goodies from Clean Eatz.
And while we’re talking about showing up for your health — this ties right into what I’m building at the Strong Will Summit, our first annual Women’s Health & Longevity event.
Speakers, vendors, and a room full of women who are done waiting to start.
I still have a few tickets left and you can send me a DM for ticket link.
📍Location: The Venue on Wesley
302 Wesley Street
Johnson City, TN
⏰9am-3pm
A BIG SHOUTOUT TO BALLAD HEALTH!
I want to start by saying a huge THANK YOU to Ballad Health for sponsoring lunch for the Strong Will Women’s Health & Longevity Summit!
Ballad Health serves nearly 1 million people across Northeast Tennessee, Southwest Virginia, Western North Carolina and Kentucky, and I’m incredibly thankful that they see the value in supporting a small business like mine — and the impact it can have on the women I work with and the women in our community.
This summit is about bringing women together, educating them, connecting them with amazing local businesses and giving them the tools to get strong for life.
And speaking of local businesses…
I’m also excited to introduce City Market, owned by Jennifer Hughes and her family!
If you’re from the Elizabethton area, you probably already know City Market.
It’s a true mom-and-pop restaurant that has become a beloved local staple, serving up good food and that old-school small-town atmosphere we all love.
And one of the things we’ll be enjoying at the summit?
Their famous chicken salad!
I’m a huge believer in supporting the businesses that make our communities what they are, and I’m so grateful to have both Ballad Health and City Market be part of this special day.
Strong women. Local businesses. Community support. And a day focused on getting STRONG for life.
I can’t wait to see you there!
Strong Will Women’s Health & Longevity Summit
Saturday, September 19
8:30 AM–3:00 PM
The Venue on Wesley
302 Wesley Street, Suite 9
Johnson City, TN 37601
Coffee + lunch provided.
Tickets are almost at capacity!
Giveaway Spotlight:
Stella Sourdough
Sourdough is one of my absolute favorites, so I’m especially excited about this one!
Stella Sourdough is donating the loaves for our Olive Oil Tasting at the Strong Will Women’s Health & Longevity Summit AND a gift certificate for one lucky lady attending the summit!
And if you’re looking for a coach who tells you to skip carbs… it’s not me.
Carbs are our main source of energy, and I want my clients fueling their bodies well — not afraid of food. There’s room for sourdough, carbs, and foods you LOVE in a balanced approach to nutrition.
Thank you, Stella Sourdough, for supporting our summit and helping us make the day even more special!
STELLA SOURDOUGH
2726 E. Oakland Avenue, Suite 103
Johnson City, TN
Come join us for a full day of women’s health, strength, nutrition, education, giveaways, an olive oil tasting, lunch and so much more!
STRONG WILL WOMEN’S HEALTH & LONGEVITY SUMMIT
Saturday, September 19
9AM–3:00 PM
The Venue on Wesley Street
302 Wesley Street, Suite 9
Johnson City, TN
Coffee and lunch are provided!
Tickets are limited and we are almost at capacity.
We have another local business supporting the Strong Will Women’s Health Summit and this prize comes from Prime MD in Johnson City.
Discover beauty and health with elevated Med Spa Treatments at Prime MD in Johnson City.
At Prime MD Johnson City, our Certified Advanced Nurse Injectors and Medical Aestheticians blend holistic wellness and medical aesthetics to support lasting confidence inside and out.
I have trusted Lindsey with my Botox for going on almost 5 years now and she does an amazing job!
We are located in Downtown Johnson City
121 North Commerce, Suite 100
Johnson City, TN 37604
423-430-8323
I still have a few tickets left for the Strong Will Women’s Health Summit before we are sold out.
Send me a DM if you are interested in attending the event.
Strong Will Women’s Health Summit
Location: The Venue on Wesley
302 Wesley St.
Johnson City, TN
Time: 9-3pm
Spotlight Giveaway for Women’s Health Summit
I’m so excited to have a local business owner supporting the Strong Will Women’s Health & Longevity Summit!
Kesha Rogers, owner of R & O Ranch Uniquely Infused Olive Oils, is giving away an Olive Oil Gift Box to one lucky attendee!
Kesha Rogers founded R&O Ranch Uniquely Infused Olive Oils in spring 2023 with her husband.
They focus on healthy living and put a strong emphasis on the importance of infused EVOOs in combating oxidative stress.
They locally infuse high-quality, single-sourced Arbequina olive oil.
Their infusions are unique combinations of herbs and spices that add excellent flavor and finish to cooking.
The oils are high in polyphenols and antioxidants.
They take pride in combining simple ingredients to create delicious foods, with no artificial colors, flavors, ingredients, or seed oils.
I’m so grateful to Kesha for supporting this event and helping us bring women together to learn, connect, and invest in their health and longevity!
STRONG WILL WOMEN’S HEALTH & LONGEVITY SUMMIT
Saturday, September 19
9AM – 3:00 PM
Coffee + lunch provided
The Venue on Wesley Street
302 Wesley Street, Suite 9
Johnson City, TN 37601
Back of the building
We’ll have an incredible day filled with women’s health education, guest speakers, strength training, nutrition, mindset, Q&A, giveaways, yoga and more!
If you’ve been thinking about coming, get your ticket soon — we are almost at capacity!
Link in bio or send me a DM for registration information.
CLIENT SPOTLIGHT:
Meet Kim Hall Speaking at the Strong Will Summit
Kim has been one of my longest clients and also a friend— I was actually her hygienist for 18 years before I ever became her coach.
Watching her build a career, raise a family, and lead her community while still showing up for her health is exactly why I wanted her on this stage.
Here’s her story, in her own words:
Kim Hall is a Managing Director at Citi, where she also serves as the Site Head for the company’s Service Center in Gray, Tennessee, a facility with over 1,700 employees.
Her journey with Citi began in 1988, a path she initially took to support herself through college.
It was there she discovered a deep-seated passion for process improvement and automation, which has defined her nearly four-decade career.
After graduating from East Tennessee State University with a degree in Accounting, Kim has held numerous leadership roles across the organization, consistently driving operational excellence and earning accolades such as the Chairman’s Leadership Award twice.
Beyond her corporate achievements, Kim is a dedicated community leader.
She served as the 2025 Chair for the Johnson City, Jonesborough, and Washington County Chamber of Commerce and sits on several local boards, including the ETSU Foundation, Summit Leadership Foundation, and Coalition for Kids (~25 years).
A longtime resident of Gray, Kim’s greatest joy is her family.
She and her husband are blessed with three daughters, two sons-in-law, a beautiful, feisty granddaughter, and a new grandson.
Their family also includes two amazing labradors.
To stay active and recharge, Kim enjoys spending summers on the lake and hitting the slopes for snow skiing in the winter.
Come join us for the Strong Will Women’s Health Summit
📍The Venue on Wesley
302 Wesley Street JC
⏰9-3pm
We are getting close to our capacity, and I would hate for you to decide at the last minute only to find out we’re sold out.
This day is all about getting stronger, cutting through the noise, and learning how to build a healthier, stronger life for the long haul.
We’ll have:
• Guest speakers sharing real, evidence-based information
• Strength training + longevity education
• Women’s health topics you actually need to know
• An interactive Q&A
• Lunch + coffee
• Giveaways and prizes
• A yoga session to finish the day
• An opportunity to connect with other women who are ready to prioritize their health
Saturday, September 19 | 8:30 AM–3:00 PM
📍 The Venue on Wesley
302 Wesley Street, Suite 9
Johnson City, TN 37601
(back of the building)
Come in comfortable clothes and bring your yoga mat!
Tickets are limited and we are almost at capacity.
If you’ve been waiting, don’t wait any longer.
Grab your ticket through the link in my bio or send me a DM and I’ll get you the registration information.
I can’t wait to spend this day with you!
Get strong. Stay strong. Live strong.
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