Illumai

Illumai

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No sulfates. No silicone. (No, Really!)

Just beautiful, healthy hair. Because science. All ingredients are plant based.

Illumai is healthy haircare that is 100% free of sulfates, sul-fakes, preservatives, parabens, silicones and gluten. Dedicated to the belief that truly radiant hair and skin starts with a healthy scalp, illumai is the very first haircare system to work with, and not against, the body’s natural ecosystem of peptides, proteins and moisturizing oils, which help keep your hair shiny, moisturized, strengthened and infused with natural volume and manageability. Find out how you can detox your locks and have better hair with every wash.

07/04/2026

Don't forget the Summer-Safe Hair Routine for pools and hot tubs:
Before getting in: Soak your hair with fresh tap water, shake and mist the Illumai Protect Leave-In Spray heavily through your hair, and slick it back. Because this spray is silicone-free and super-concentrated, it provides a lightweight waterproof shield without dumping heavy oils or waxes into the water.

While in the water: Pin your hair up or use a headband or a swim cap. Keeping your hair physically out of the water is the absolute best way to keep the hot tub or pool clean and your hair protected.

After the water: Head straight to the shower. Wash thoroughly with Illumai Cleanse Shampoo to lift away any salt residue, and follow up with Illumai Nurture Conditioner to deeply restore moisture.

04/27/2023

Is your shampoo gentle enough to use.... on your face?
PS - your scalp deserves love, too.
https://illumai.com/blogs/biome-beauty/our-patented-formulas?fbclid=IwAR3rsdeEg91r2d226D6wzGusR7m8KjbYuMQStQ4rCxSTY_vH6QiewX0zqik

Our Patented Formulas We use unique, naturally-derived ingredients that never strip, weigh down, irritate or destroy. Illumai's 7 simple ingredients deliver healthy beautiful hair.

Why is My Hair So Oily? 02/13/2023

Use discount code freeshipfeb to get free shipping on a trial size Travel Pack of the amazing illumai system!
Haircare based in science for healthy hair and scalp.

Why is My Hair So Oily? Wondering how greasy hair is tied to acne, dandruff and hair loss? Discover how hair type, skin condition and products interact and how to keep it under control

What are Sulfates? And Why Should You Care if a Shampoo is Sulfate-Free? 02/10/2023

Your shampoo may be lying to you... or at least stretching the truth.

The truth is that while many shampoos claim to be "Sulfate Free", they still contain anionic surfactants which leave a film on your hair and disrupt the natural balance or your scalp.

Click the link to see if your shampoo contains what we call "sul-fakes".

Then try illumai and see what a 100% nonionic cleanser feels like.

Use code - tryillmaitenoff - for $10 off a trial size set of the illumai system.

What are Sulfates? And Why Should You Care if a Shampoo is Sulfate-Free? Sulfates are aggressive chemicals that can remove grease and grime from almost any surface - including your hair. Unfortunately, they sometimes remove much more

Biome Care - Healthy Hair Starts Here 11/17/2022

The New York Times reports that healthy hair starts at your scalp. We at illumai have known that all along. You don't need fancy (and expensive!) serums to get a healthy scalp... you only need the only non-sulfate based lathering hair cleanser that protects your scalp's biome from the start.

Check out the science behind illumai's unique formula!

Biome Care - Healthy Hair Starts Here Your hair is part of a complex and elegant ecosystem that can be nurtured or disrupted by lifestyle and grooming choices. Healthy hair is attainable!

10/22/2022

Salon day!

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Greenfield, MA