PURA 1ST Wellness
EST in 1988, and we're the original founders, owners, makers of Bon Vital.
Headquartered in Hartland, WI, PURA 1ST Wellness Labs, LLC is a leading manufacturer, and marketer of a variety of professional healthcare products for the wellness industries.
09/27/2026
Pura 1st Wellness offers a complete, professional-grade skin recovery system designed to hydrate deeply and support active muscles and joints from head to toe. Athlete-trusted, cruelty-free, and made in the USA, the lineup features specialized body lotions, silks, dual-therapy muscle creams, foot creams, and facial creams with essential minerals like Magnesium, Sodium, and Potassium. This entire line will be available on Amazon soon, so stay tuned!
09/14/2026
Elevate your bodywork practice with the all-new Pura 1st Wellness Electrolyte Hydration Line - coming soon! Powered by essential minerals like magnesium, sodium, and potassium, this professional-grade massage lotion and cream range is designed to replenish skin, reduce discomfort, and support optimal recovery. Formulated for all modalities, every unscented product is hypoallergenic, paraben-free, and nut-oil-free. Stay tuned to transform your sessions with the perfect blend of science and touch!
08/30/2026
What a fantastic week at the American Massage Therapy Association - AMTA National Convention! 💆⚡
Huge thanks to everyone who visited our booth to connect, share ideas, and talk shop. You made this year's event truly special!
Extra-special shoutout to the massage therapists who tested out our brand-new Electrolyte Hydration massage cream and lotion. Your glowing feedback and excitement about bringing deep, targeted hydration into your treatments meant the world to us. 💧✨
Missed the show or ready to stock your treatment room?
📦 The new Electrolyte Hydration line will be launching on Amazon in about a month—stay tuned!
🛒 Need to re-up your essentials today? Our full lineup of classic massage creams, lotions, oils, and gels is available on Amazon right now!
08/28/2026
What an incredible day at the 2026 American Massage Therapy Association - AMTA National Convention in Denver! Big news is coming: we're dropping our newest product tomorrow. Stay tuned!
08/14/2026
The countdown is on! With the American Massage Therapy Association - AMTA National Convention less than two weeks away, we can’t wait to reveal our newest innovation. Drop by our booth for an exclusive first look and test it out yourself!
08/05/2026
Headed to Denver at the end of this month? Stop by our booth at the American Massage Therapy Association - AMTA National Convention and experience our latest innovation firsthand (pun definitely intended).
07/30/2026
We are thrilled to join this year's AFMTE conference to connect directly with the leaders and educators shaping the future of massage therapy education. As a vendor, we're excited to showcase our latest resources, exchange fresh insights with passionate instruction teams, and support the community in elevating the standard of massage education.
07/21/2026
Baltz Baltz from in the PURA 1ST Wellness booth giving demonstrations at the 😎
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Hartland, WI
53029
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