Aloha Self & Soul

DID YOU HEAR?! It’s a Merrie Monarch MIRACLE! 🙌🏽

We’re beyond excited to share that Part 2 of our MM 2026 Collection has officially arrived—and just in time for the Merrie Monarch finale! ✨

Join us TODAY at Itsuko’s Front Street Market Merrie Monarch Craft Fair from 10am–5pm for the official release of the long-awaited Pala-Camo bags.

We can’t wait to share them with you! See you there! 🤙🏽

It’s with a heavy heart that I share Part 2 of our MM 2026 Collection will not be available at this week’s event as originally planned.

Despite my hard work and dedicated efforts to have our MM 2026 Pala-Camo water-resistant bags ready for this special occasion, unforeseen delays arose due to the new government tariff process AND our shipment unfortunately being undeliverable to an incorrect address.

Mahalo for your patience and understanding during this time. We will be taking pre-orders at the event. So please feel free to stop by to reserve yours! 🙏🏼

TODAY’S THE DAY! MM 2026 Collection shirts are fresh off the press and making their debut!

Itsuko’s Front Street Market Merrie Monarch Craft Fair

Thursday, April 9 - Saturday, April 11

10am - 5pm

VERY limited supply! So get them while they last!

WE’RE CLEANING OUT OUR CLOSET! 🧺✨

Get ready for frightfully good bargains!

Our Spring Cleaning Sale is going LIVE on Friday the 13th (3/13)—scary low prices you can’t miss! 🕸️

Featuring sales up to 50% Off:
Leialoha Collection - 4 for $120
P***y Pua Collection - 4 for $150
And more!

Join us on Instagram Live at 7PM HST

Shop now and save big before it all disappears! 👻

MAYJAH MAHALO, 420 STREET EATS FAM! 🫶🏽

Hilo Community REEEALLY showed up TODAY!

Blessings on blessings! 🙌🏽 Mahalo to EVERYONE who showed up for our small business community today! Most, if not all, of our food vendors were sold out by 4:20pm!

Mahalo to the crew for allowing us the opportunity to host this amazing event!

And shoutout to all of our unbelievable vendors and volunteers! Today could not have been possible without each and every one of you!

Until next time! 🙌🏽 Follow and stay tuned for our event giveaway drawings!

📣✨ 420 STREET EATS ENTERTAINMENT SPOTLIGHT!

Enjoy Live Music By VAUGHN VALENTINO

SUN. 4/20 1-3PM

Hawaiian Ethos • 578 Kanoelehua Ave.

Come enjoy a day filled with local food and craft vendors, and giveaways! Let’s welcome the best time of year in Hilo with good vibes, great company, and plenty of aloha!

Follow and stay tuned for more on our featured vendors, giveaways and more!

📣✨ 420 STREET EATS VENDOR SPOTLIGHT!

KEALAWAI - Offering a variety of Hawaii-inspired lole, bags, umbrellas and car shades, Kealawai’s mission is to craft designs that honor the love of her children and the natural beauty of Hawai‘i, drawing inspiration from the vibrant landscapes of the islands, from the mountains to the sea.

Come enjoy a day filled with local food and craft vendors, and giveaways! Let’s welcome the best time of year in Hilo with good vibes, great company, and plenty of aloha!

Follow and stay tuned for more on our featured vendors, giveaways and more!

📣✨ 420 STREET EATS VENDOR SPOTLIGHT!

DESIGNS BY BERNIE MAE - Designs By Bernie Mae, your one-stop-shop for accessories! From earrings to cups, car scents, pens and more, our range of accessories is designed for fashion and functionality.

Come enjoy a day filled with local food and craft vendors, and giveaways! Let’s welcome the best time of year in Hilo with good vibes, great company, and plenty of aloha!

Follow and stay tuned for more on our featured vendors, giveaways and more!