By Appointment Only

🇺🇸 LOOKING FORWARD. GIVING BACK.

One of the things I’m most excited about By Appointment Only Volume 4: Behind the YES isn’t just the incredible speakers, game-changing ideas, or powerful conversations.

It’s the opportunity for our industry to come together and give back.

This year, we’re honored to support INFOAGE Science & History Museums—an extraordinary organization dedicated to preserving military history, honoring the brave men and women who have served our country, and inspiring future generations through science, technology, and hands-on education.

To support this mission, we’ll be hosting The Legacy Raffle at the conclusion of the event, featuring incredible prizes generously donated by our speakers, sponsors, and industry partners.

🎟️ Every raffle ticket purchased helps support INFOAGE and its mission.

Every ticket helps preserve history.

Every ticket honors those who served.

Every ticket helps ensure future generations never forget the sacrifices made to protect our freedom.

At By Appointment Only, we believe success isn’t measured only by what we accomplish—it’s also measured by what we give back.

Whether you walk away with one of our amazing raffle prizes or not, you’ll leave knowing you helped support a museum dedicated to preserving the stories of America’s heroes.

🇺🇸 Join us on July 8th at Bell Works as we learn together, grow together, and give back together.

🎟️ Reserve your seat today:

By Appointment Only Volume 4: Behind the YES – Eventbrite⁠

Because behind every freedom we enjoy today is someone who answered the call to serve. This is our opportunity to say thank you.

🇺🇸 Together, let’s make this year’s Behind the YES about more than great conversations. Let’s make it about making a lasting impact.

The countdown is on.

Behind every unforgettable event are countless hours of preparation, collaboration, and attention to every detail.

That’s exactly what we’ve been doing.

Every speaker confirmed.
Every experience refined.
Every detail carefully planned.

Because on July 8, we don’t just want you to attend another conference…

We want you to be part of a conversation that challenges perspectives, sparks new ideas, builds meaningful relationships, and inspires real change throughout our industry.

We’re almost ready.

The stage is set.
The conversations are waiting.
The experience is nearly here.

We can’t wait to welcome you to Bell Works for By Appointment Only – Volume 4: BEHIND THE YES.

The Consumer Is the Curriculum.
The Countdown Is On.
Let’s make this our best event yet.

GET TICKETS: https://www.eventbrite.com/e/by-appointment-only-volume-4-behind-the-yes-tickets-1986649454999?utm_experiment=test_share_listing&aff=ebdsshios

🚗 HOW WAS YOUR LAST CAR BUYING EXPERIENCE?

Was it easy?

Was it stressful?

Did someone go above and beyond?

Or did something happen that made you say, “I’ll never go back there again.”

Your experience matters.

We’re asking real consumers to share honest feedback about their most recent vehicle purchase. The good. The bad. And everything in between.

Your feedback will be shared with dealership leaders from across North America during By Appointment Only: Behind the YES, helping inspire better experiences for future car buyers.

✅ Takes about 90 seconds

🔒 100% Anonymous – We never share your name or contact information.

🎁 Every completed survey is automatically entered for a chance to win cash prizes, giveaways, and other great prizes!

Your feedback won’t disappear into a database.

It will help fuel meaningful conversations that challenge the automotive industry to raise the standard for customer service, transparency, and hospitality.

📲 Scan the QR code and share your story today.

Because the best way to improve the car buying experience…

…is to listen to the customer.

YOUR VOICE. YOUR EXPERIENCE. REAL CHANGE.

🚨 ONLY 36 TICKETS REMAINING. 🚨

⏳ ONE WEEK FROM TOMORROW, the conversation our industry has been waiting for begins.

On Wednesday, July 8, automotive professionals from across North America will gather at Bell Works for By Appointment Only – Volume 4: Behind the YES.

This isn’t another conference.

It’s an experience built around hospitality, leadership, innovation, and the one voice that matters most… the customer.

THE CONSUMER IS THE CURRICULUM.

Hear from world-class speakers, gain unfiltered consumer insights, build meaningful relationships, and leave with ideas you can implement immediately.

The response has been incredible…

ONLY 36 TICKETS REMAIN.

When those 36 seats are gone, registration will officially close.

📍 Bell Works | Holmdel, New Jersey
📅 Wednesday, July 8, 2026

🎟️ Reserve your seat today:
https://www.eventbrite.com/e/by-appointment-only-volume-4-behind-the-yes-tickets

36 TICKETS LEFT.

ONE WEEK FROM TOMORROW.

ONE INDUSTRY. ONE CONVERSATION. ONE OPPORTUNITY TO RAISE THE STANDARD.

WHEN THEY’RE GONE, THE CONVERSATION MOVES ON WITHOUT YOU.

👇 Already registered? Tell us where you’re traveling from!
👇 Still thinking about it? Don’t wait… we’d love to see you at Bell Works next Wednesday!

⏰ JUST 10 DAYS UNTIL THE CONVERSATION BEGINS.

For years, we’ve been taught how to sell.

On July 8, we’re coming together to learn something even more important…

How consumers buy.

Every appointment kept.

Every appointment missed.

Every “yes.”

Every “no.”

Every response tells a story.

And every story helps us improve.

By Appointment Only Volume 4: Behind the YES isn’t just another conference.

It’s a room filled with dealers, managers, sales professionals, BDC leaders, technology partners, hospitality experts, and—most importantly—real consumers sharing the perspectives that shape every customer experience.

🔥 13+ Industry Speakers

🎤 Live Consumer Panel

🤝 Incredible Networking

🎉 VIP Networking Party at Buona Sera

💡 Actionable ideas you can implement immediately

One Room.

One Day.

One Conversation.

The only question left is…

Will you be in the room?

📍 Bell Works • Holmdel, NJ

📅 July 8, 2026

🎟️ Reserve your seat today:
https://www.eventbrite.com/e/by-appointment-only-volume-4-behind-the-yes-tickets-1986649454999?utm_experiment=test_share_listing&aff=ebdsshios

🚨 72 HOUR FLASH SALE! 🚨

What if one conversation changed the way you looked at the customer experience forever?

For the next 72 HOURS ONLY, we’re offering the BIGGEST ticket promotion before By Appointment Only Volume 4: Behind the YES.

🎟️ General Admission – $199

⭐ VIP All Access – $399

👥 BUY ONE, GET ONE FREE!

Bring a coworker, manager, business partner, spouse, or client at no additional cost. Great ideas are even more valuable when they’re shared.

⸻

The Consumer is the Curriculum.

Every appointment kept.

Every appointment missed.

Every customer gained.

Every customer lost.

There’s a lesson behind every decision.

On July 8 at Bell Works, industry leaders, innovators, hospitality professionals, technology partners, and real consumers will come together to answer two questions every dealership should be asking:

✅ What makes consumers say YES?

❌ What makes them say NO?

This isn’t another conference filled with theory.

It’s a day of real conversations, real perspectives, and real strategies you can take back to your dealership.

🔥 13+ Industry Speakers

🔥 Live Consumer Panel

🔥 Incredible Networking

🔥 VIP Networking Party at Buona Sera

🔥 Actionable Ideas You Can Implement Immediately

⸻

Our goal is simple… SELL OUT Bell Works.

This is the largest ticket promotion we’ll offer before the event.

When the clock hits 11:00 PM on June 29, this offer is gone.

Don’t wait until someone else tells you how great the event was.

Be in the room.

Invest in your team.

Invest in your perspective.

Invest in understanding the people who ultimately determine every dealership’s success…

The Consumer.

The automotive industry doesn’t need another conference.

It needs better conversations.

⏰ Sale Ends Monday, June 29 at 11:00 PM

🎟️ Claim your Flash Sale tickets now:

https://www.eventbrite.com/e/by-appointment-only-volume-4-behind-the-yes-tickets-1986649454999?utm_experiment=test_share_listing&aff=ebdsshios

🇺🇸 SPONSOR & SPEAKER ANNOUNCEMENT 🇺🇸

Some companies sell software.

Some companies build products.

And then there are companies that help shape the future of an industry.

That is why I am incredibly proud to announce that DriveCentric is once again returning as a sponsor of By Appointment Only Volume 4: BEHIND THE YES, and that Steve Roessler will once again be taking the stage.

From the very beginning, Steve and the DriveCentric team have been supporters of our mission. Long before By Appointment Only became what it is today, they believed in the vision, the people, and the importance of bringing our industry together to learn, grow, and challenge one another.

That support has never gone unnoticed.

In a conference centered around hospitality, relationships, and understanding what happens Behind The YES, there are few voices better suited for this conversation than Steve Roessler.

What I have always respected most about Steve is that he understands something many people overlook:

Technology should never replace hospitality. It should amplify it.

Because behind every lead, every text message, every phone call, every appointment, and every sale is a human being looking to be understood.

That philosophy is one of the reasons DriveCentric has become one of the most respected technology companies in automotive retail.

As CEO, Steve has helped challenge conventional thinking and redefine how dealerships communicate with consumers. But what makes his leadership special is that he has never lost sight of the human side of the business.

🔥 Innovation matters. Process matters. Technology matters. But people matter most. 🔥

Over the years, Steve has become much more than a sponsor and speaker. He has become a friend, a trusted voice, and someone I genuinely enjoy learning from whenever our paths cross. His willingness to share ideas, challenge assumptions, and push our industry forward has made a lasting impact on countless dealerships, leaders, and teams.

That is exactly why I am excited to welcome him back to our stage.

Steve, thank you for your friendship, your support of Appointments That Show, your support of By Appointment Only, and your continued commitment to helping dealers create better experiences for their customers.

We are honored to have DriveCentric back as a sponsor.

We are excited to have you back as a speaker.

And we are grateful to have you as part of this community.

Because at the end of the day, every YES begins with a conversation.

Please join me in welcoming a returning sponsor, a returning speaker, a friend of ATS, and one of the most respected innovators in automotive retail…

🔥 STEVE ROESSLER & DRIVECENTRIC 🔥

📍 Bell Works | Holmdel, NJ
📅 July 8, 2026

🎟️ Tickets Now On Sale:
https://www.eventbrite.com/e/by-appointment-only-volume-4-behind-the-yes-tickets-1986649454999

The Consumer Is The Curriculum.

🚨 4:43 AM. 12:41 PM. 1:55 PM. 2:47 PM. 5:34 PM. 5:36 PM. 5:39 PM. 5:49 PM. 8:46 PM.

Those are just some of the ticket orders that came through TODAY for By Appointment Only Volume 4: Behind the YES.

The momentum is real.

Every ticket represents another professional who is investing in themselves, their team, and their future. On July 8 at Bell Works, we’ll bring together dealers, managers, BDC professionals, sales leaders, vendors, hospitality experts, and consumers for a day built around one simple belief:

The Consumer is the Curriculum.

If you’ve been thinking about attending, don’t wait.

⚠️ Ticket prices increase tomorrow.

The room is filling up, the conversations are already starting, and this is shaping up to be our biggest and most impactful event yet.

Join us for a day of learning, networking, growth, and hospitality with some of the brightest minds in the automotive industry.

🎟️ Secure your seat before prices go up:
https://www.eventbrite.com/e/by-appointment-only-volume-4-behind-the-yes-tickets-1986649454999

See you at Bell Works on July 8.

4:43 AM.

Most people would never notice that timestamp.

I did.

This morning, a registration came through for By Appointment Only Volume 4: Behind the YES at exactly 4:43 AM.
I know who purchased the ticket, and honestly, the timing didn’t surprise me.
The people who consistently achieve great results usually share something in common: they don’t wait until they feel motivated. They take action first.
They invest in themselves.
They stay curious.
They keep learning.
They do the little things that most people never see.
An early morning.
An extra phone call.
One more follow-up.
A book.
A podcast.
An event that helps them sharpen their skills.
I’ve spent years in automotive, hospitality, and business development, and one lesson keeps showing up:
Success leaves clues.
Most people focus on the big wins, but the real story is usually found in the small decisions that happen long before the results become visible.
This morning’s registration was one of those clues.
To the person behind that 4:43 AM registration, thank you for investing in yourself. I can’t wait to see you on July 8 at Bell Works.
By Appointment Only Volume 4: Behind the YES
The Consumer is the Curriculum.