American Beauty Supply

More shine. More choice. More ways to create. ✨

The Créé Reveal Gloss collection gives colorists a versatile range of demi-permanent shades for enhancing tone, refreshing existing color and creating a beautifully glossy finish.

From Clear and luminous blondes to rich natural browns, each shade opens up new possibilities behind the chair while delivering polished, radiant results.

Professional color. Beautiful dimension. Signature shine.

A clean finish makes all the difference. ✨

Créé Skin Cleanser is a professional color stain remover designed to help remove unwanted hair color residue from the skin after a color service. Perfect for cleaning around the hairline, ears and other areas where color may leave its mark.

A simple finishing step for a cleaner, more polished salon result.

Clean color. Clean finish.

Powerful lift. Professional control. ✨

Créé Ultra Performing Bleaching Powder is developed for colorists who need high-performance lightening with flexibility behind the chair. Delivering up to 9 tones of lift, it gives professionals the power to create everything from dimensional highlights to major blonde transformations.

🤍 Up to 9 tones of lift
⏱️ Maximum processing time: 45 minutes
✨ High-performance professional formula
🎨 Made for precision lightening and creative color work
🖤 1000 g salon size

When the transformation calls for serious lift, reach for professional performance.

Beauty starts from within. ✨

Créé Collagen + Biotin Premium Complex brings together Collagen, Biotin, Horsetail, Vitamin C and MSM in a convenient daily supplement designed to complement your beauty routine from the inside out.

A simple addition to your everyday self-care, with a formula created around hair, nails and skin.

✨ Collagen + Biotin
🌿 Horsetail + MSM
🍊 Vitamin C
💛 60 capsules

Your beauty routine, from within.

Smoothness you can see. Shine you can feel. ✨

Créé Brazilian Keratin Coffee Premium is a professional smoothing treatment created for sleek, polished results. Formulated with Nano® Link, Vitaoils Plus and Green Coffee, it helps control frizz, reduce unwanted volume and leave hair looking smoother, shinier and more manageable.

☕ Green Coffee enriched
✨ Smoother, shinier finish
🤎 Helps control frizz and volume
💇‍♀️ Designed for professional salon use

For hair that looks as polished as the final styling touch.

Color without limits. 🎨

Créé BE COLOR Semi Permanent Hair Color is made for bold transformations, creative details, and everything in between. With a vibrant range of expressive shades, the collection gives professionals the freedom to customize, mix and create looks that stand out.

✨ Vibrant color payoff
🎨 12 expressive shades
🤍 Ammonia & peroxide free
💫 Direct coloring cream for creative salon work

From vivid blues and reds to playful pinks and greens, there’s a shade for every vision.

Be bold. Be you. Be color.

Professional smoothing starts with the right formula.

Créé Creatox Nanoplastia is developed for professional salon use to help reduce excess hair volume and create a smoother, more controlled finish. Formulated with Nano® Link and Vitaoils Plus, it delivers professional performance in a formaldehyde-free formula.

✨ Helps reduce unwanted volume
✨ Promotes smoother, more manageable hair
✨ Nano® Link + Vitaoils Plus
✨ Formaldehyde-free
✨ 1 kg professional size

For professionals who expect control, performance and polished results.

Dry, dull hair deserves more than just cleansing. ✨

Créé Silk Protein Shampoo is designed to gently cleanse while helping hair feel stronger, softer and more hydrated. Formulated for dry and dull hair, it brings everyday care and a healthy-looking finish together in one simple step.

🤍 Helps strengthen and hydrate
✨ Enhances softness and natural shine
💧 Ideal for dry and dull hair
🫧 500 ml professional-size care

Bring softness, strength and shine back to your routine.

Texture starts at the roots. ✨

Créé Styling Powder Light Dust gives hair instant lift, definition, and workable texture with a natural matte look. A lightweight styling essential for creating volume without weighing the hair down.

Apply directly to dry roots, work through with your fingertips, and shape your style exactly where you want it.

✔ Instant volume & texture
✔ Natural matte finish
✔ Lightweight feel
✔ Easy to shape and restyle

Small amount. Big impact.