Fuse Republic
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If you already have a great team who cares and wants the best for their clients, you have the magic to be great at retail.
Taking retail from $60,000 to almost $400,000 in 3 years felt unreal, but it wasn’t magic.
It was a series of the right conversations, behaviors and a commitment from the leader to stick to it even when they struggled.
To be patient, steadfast, and the one who believed before they did.
Once I refused to blame them for problems with the retail business…
Now, blame may sound harsh, but think about it:
They aren’t motivated…
They don’t want to sound sales-y…
They aren’t consistent…
I didn’t not face those things. I just chose to believe in finding a way to touch the people on my team who weren’t typically “good at selling”.
A 20 year career stylist who had been forced to sell retail by a corporate chain for half of her career who never wanted to touch it again.
A 30+ year stylist who started in the industry before retail existed and still had ladies she did weekly sets on who didn’t even wash their own hair.
Brand new stylists out of cosmetology school.
A longtime stylist who didn’t need to work and didn’t participate in any of the “business” stuff for the first 2 years she worked there.
Those were actual people on the team when I decided to find a different way.
I see owners want more, but the main difference between the ones who make it happen and those who don’t, is simple.
The ones who do, choose to see it through.
Salons that are no better than yours, don’t have easier teams and aren’t anymore special than you.
They just choose to make it happen differently. They choose to lead what they believe is the right move for their business.
You can too.
You can do this on your own like I did or you can use my guide to help get you started. It’s set up to give you and your team exactly what you need to see a boost right away.
From there, it’s just practice.
The guide is to help with retail, but it was created to empower leaders to truly feel effective on this journey.
07/10/2026
Salon Owner: “Help us fix retail”
Us: This is all you need. No pk, contests or tricks.
“🦗🦗🦗”
Us: Noted.
(Please ignore the last slide. Thanks.)
07/09/2026
Comment TRAINING
06/24/2026
If you hate math or numbers, just skip down to the part where I tell you how awesome and smart you are.
But first - I have never met anyone - stylist or owner who didn’t love numbers that made sense and mattered.
Like people or things or steps, etc.
I can count the # of people, the # of product, or a set of steps.
Retail to Service (RTS) in the example is total retail sales divided by total service sales.
There is no real way to plan for accuracy or making that number grow without more people or more products…
And you cannot DO retail to service.
If it’s not easy, no one is going to have fun tracking it with you.
The only KPIs that matter are the ones you can truly make move. Easily.
And I know you paid that coach a TON to teach you.
But I have a thought on that.
You’re smart. You have guts. You have a really good brain that is living a life making humans believe your business is the place to build their life.
You’re a freaking exceptional human being.
Your coach probably knows a lot of stuff.
This is one area I want you to know better than them. (No hard feelings…just quietly, make an impact in your business without them. It’s okay. I promise. You’ve got this.)
Talk in bottles or people.
I like people because it reinforces behavior of ‘Every Guest, Every Time’, but my very first successful retail breakthrough happened when I put a piece of paper up on the wall and we just crossed the bottles off as we went.
You don’t need to even have a meeting to do it.
Just start talking bottles or people.
Out of 10 clients, how many can you talk to about product?
10
Okay - how many do you think will say yes?
4
Do you know what will happen in your business if you sell to 4 out of 10 of your clients?
Pick one and start talking about products or people.
That little shift will change your retail life.
Your profit.
And it will change your people’s mind about the conversations you have about retail.
RTS isn’t bad…it’s just not useful if you want to raise retail.
Not everything that everyone tells you to do has to be put into your business.
You can just say no.
Love to hear your thoughts. ❤️
This narrative is tired.
Making money isn’t bad.
It’s essential.
Profit isn’t greed.
It’s growth, giving and grace in hard times.
No one ever adequately supported their team while breaking even.
We train retail because it raises profit.
And the owners we work with know how impactful that can be to the service of their team.
Great owners like you change lives.
And there aren’t enough people talking about the owners who are in this to make a difference.
04/04/2026
97% of hairstylists want to make people feel beautiful.
“Pushing” products doesn’t connect with that, so most opt out of selling retail because they don’t want to seem “pushy”.
But most simply aren’t pushy. They’re actually trying to sell retail passively.
Passive sales won’t work. The client will believe you lack confidence and are just trying to sell a product when you ask them if they want to buy retail.
Nobody WANTS to spend their money on stuff they send down the drain.
Think about the last Backbar order you placed.
Didn’t it irritate you a little bit?
Didn’t you wonder why it costs so much or figure out a way to use less or get a bigger discount?
Clients are the same, but no matter what, we all buy it.
Use your words - the ones you know aren’t pushy - and help your clients avoid buying the wrong product in 1-3 days when their hair isn’t like it was when they left the salon.
Stop using pushy as an excuse and talk to your clients.
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