Nutrition Authority - Exclusive Max Muscle Retailer

The Nutrition Authority- (Formerly Max Muscle)
Certified Nutritionists on Staff
Better than Internet

11/17/2022

💥New Product Alert! The makers of the ULTRA popular pre workout Rage present Anarchy! 💥

11/12/2022
11/08/2022

We are SO thankful to those who protect and serve our community; and one small way we choose to show gratitude to is to offer them an exclusive Heroes Discount each and EVERY day!

11/04/2022

MORE AP BROWNIES IN STOCK INCLUDING 💥NEW FLAVOR ALERT💥 PURPLE VELVET…… 😋 😋 😋

11/03/2022

If you’re looking to fast track your results then checkout Recomp from and consider adding it to your regimen.....

Recomp is great for both men and women!

✅Reduce Body Fat*
✅Build Lean Muscle*
✅Optimize Nutrient Partitioning*
✅Support Healthy Hormone Levels*

Stop in or call to visit with a Certified Nutritionist and learn more about this product today, and AS ALWAYS, you’ll get BETTER THAN internet pricing!

11/02/2022

Like a lot of ppl, we are experiencing phone and internet outage- if you need to reach us, please msg us thru IG or Facebook, or shoot us a text if you have our cell #. Thank you

10/31/2022

Today is the final day to pre-order these super soft hoodies. Just in time for fall and early holiday shopping season.

Sizes available are AXS-A3XL

Stop in or call to visit with a Certified Nutritionist and place your order today!

10/27/2022

💥Limited Edition Flavor Alert!💥 has done it again, unveiling another masterpiece in their Lean Whey series. Chocolate Chip Oatmeal Cookie in stock now- available at our South Location and online 👇

www.mynutritionauthority.com

10/26/2022

💥New Swag Alert!💥 With the cooler temps arriving, stay warm with these fresh new beanies. In stock at South location now, and available online 👇

www.mynutritionauthority.com

10/25/2022

Just a few days left to order your NA Hoodies, on sale now thru 10/31- yours for only $34.99. Stop in, call, or order online 👇

www.mynutritionauthority.com

10/25/2022

DYK?? Testosterone is the male s*x hormone that gives men their masculinity. It also plays a huge role in muscle growth, bone density and red blood cell production.

Unfortunately, with age testosterone levels decline by about 1% per year starting at around 30 years of age. This means you’ll be losing muscle mass and your strength will start to suffer as well as having more difficulty building new lean muscle tissue which can result in less energy for workouts and slower recovery times after workouts.

The solution? T-MAXX was developed to help boost natural testosterone levels so you can regain your vitality and get back into the gym faster than ever before!

Stop in, check us out online, or give us a call for more info.

10/24/2022

Limited Edition Flavor Alert! unveils Pumpkin 🎃 Spice Lean Whey for a limited time. Yes, it’s in stock now at our South location- we expect it to go fast 💨 💨 💨

Stop in or call to learn more,

10/24/2022

Stop the guesswork, get the Nutrition Coaching you need to get the physique you so badly want.

Lifebase coaches you on what YOUR body needs on a day to day basis to get results.

✅simple to use
✅specific to YOU and YOUR needs
✅ideal for anyone wanting to improve body composition, performance, weight loss, weight gain and/or a healthier lifestyle

Stop in or call to visit with a Certified Nutritionist to learn more about Lifebase and our Nutrition Coaching Services.

10/22/2022

✅Certified Nutrition Coaching
✅BTIP- BETTER Than Internet Pricing- all day EVERY day
✅Personalized Nutrition Coaching
✅Authorized Provider
✅Locally Owned and Operated
✅Serving our Community for over 17 years

10/21/2022

Due to some schedule conflicts and family matters (everything is fine with the team 👍) the South location will be closing at 6pm this evening(Friday). We apologize in advance for any inconveniences. We are open regular hours tomorrow. Thanks and hope to see you soon!

10/20/2022

from wants you to stop in and try a free sample of Fusion30…..Why??

Because Fusion30 is PURE premium protein….it’s CLEAN, without all the gums and fillers that most proteins use, it TASTES great and even better is the BETTER than internet pricing!

Fusion30 is perfect for anyone wanting to build muscle, burn fat, improve performance and/or simply add a premium protein to their daily regimen.

Where else but Nutrition Authority??

10/18/2022

Stocked and LOADED on all of our best sellers!

⭐️ Attack- top selling pre workout
⭐️Rapid Refuel- top selling post workout
⭐️ Fusion30- top selling protein

Stop in to learn more, try FREE samples and AS ALWAYS, get BETTER than internet pricing!

10/14/2022

Can’t make it in? No prob, just give us a call and we can ship to your front door!

10/13/2022

Our babies are back! The #1 selling Fusion30 is back in stock!

Get an XTRA $5 off Fusion30 w/purchase of Emerge, Rapid Refuel or any Pre Workout! Ex 10/31, mail orders welcome.

10/11/2022

Fresh off the truck-it’s baaaaaaaack! Top selling Fusion30 is back and in stock!

10/10/2022

💥Restocked on a wide array of Nutrition Authority ….many different colors and options, but this Camo edition is 🔥🔥🔥 and sure to go fast!

10/06/2022

One of the most overlooked keys to development and results is Post Workout Nutrition.

DYK?? Rapid Refuel is
Post Workout Perfection 💯 💯 💯

With 5️⃣ patented ingredients, this powerhouse provides you with a COMPLETE post-workout solution.

Rapid Refuel can be found EXCLUSIVELY at the Nutrition Authority. Stop in or call to visit with a Certified Nutritionist and learn more about Rapid Refuel today, and AS ALWAYS, get BETTER THAN internet pricing!

10/05/2022

DYK? Nutrition Authority provides personalized Nutrition Coaching to help you reach your goals?

Working with a Nutrition Coach is easy, stop in, give us a call or learn more about it online at: https://mynutritionauthority.com/pages/nutrition-coaching

Nutrition Coaching 10/05/2022

Nutrition Coaching

DYK? Nutrition Authority provides personalized Nutrition Coaching to help you reach your goals?

Working with a Nutrition Coach is easy, stop in, give us a call or learn more about it online at:

Nutrition Coaching Build Muscle, Burn Fat, Lose Weight, & Be Healthy with the best Protein, Pre Workouts, Fat Burners, Supplements, and Vitamins. Look, Feel & Perform your best!

10/04/2022

💥Back in Stock!💥 PR and StageOne from are BACK IN STOCK! Updated look and updated formulas! Stop in and check them out, or call to learn more.

10/03/2022

Restocked on the NEW FLAVORS of EMERGE….Bahama Mama and Fruit Fusion are back in stock!

Look good, feel good with Emerge!

Stop in or call for more info!

09/30/2022

The Nutrition Coaching you need to get the results you DESERVE! No crazy fad diets, eat foods you enjoy and live your life. Stop in, call or inquire online at www.mynutritionauthority.com

09/29/2022

💥Limited Edition Hoodies!💥

Just in time for fall and early holiday shopping season.

Stop in all thru Oct 31 and order your Limited Edition Super Soft NA Hoodie!

All hoodies must be pre-paid and will be ready in November, so well before Christmas. Sizes available are AXS-A3XL. They’re available in White and Natural (off white)

Stop in or call to visit with a Certified Nutritionist and place your order today!

You also order them online: https://mynutritionauthority.com/products/limited-edition-na-hoodie?_pos=1&_sid=30eef0407&_ss=r

09/29/2022

BCAA’s, EAA’s??? Yep, we got em and have them for you at a blistering price!

While supplies last, scoop up 90 servings of BCAA’s or EAA’s for only $49.99…..that’s 55%! Available in store, via mail order or online.

While supplies last, stop in or call for details!

09/28/2022

💥New Flavor Alert!💥 is now available in Raspberry Cream!

09/27/2022

✅Certified Nutritionists on Staff
✅BTIP- BETTER Than Internet Pricing- all day EVERY day
✅Personalized Nutrition Coaching
✅Authorized Provider
✅Locally Owned and Operated
✅Serving our Community for over 17 years

09/26/2022

Restocked and reloaded on Amino Kick from

⭐️ 100mg of Natural Caffeine per Serving from Green Coffee Bean
6 grams of Amino Acids per Serving for Muscle Recovery Support
⭐️Zero Sugar
⭐️Comprehensive Electrolyte Matrix for Added Hydration
⭐️Supports Energy, Focus & Muscle Recovery

Stop in or call to visit with a Certified Nutritionist to learn more today!

09/22/2022

🎃 New Flavor Alert! 🎃

AP Prime Bites protein brownies are available for a limited time in Pumpkin Spice! 🤤 😋

09/21/2022

Looking to lean out? Want to build some muscle? Then check out T-Maxx from

With T-Maxx you get an Extreme Anabolic Activator-
✅Increase Testosterone*
✅Boost Muscle Protein Synthesis
✅Supports IGF-1*
✅Inhibits Myostatin*

With 5 proven anabolic ingredients, with supporting vitamins and minerals, T-MAXX is a powerhouse of a product.

Stop in or call to visit with a Certified Nutritionist to learn more, and AS ALWAYS get BETTER THAN internet pricing!

09/21/2022

⭐️ Local Business Spotlight ⭐️

Whatever your fitness goals and whatever your starting point, Nutrition Authority can help you get there. Jumpstart your diet or fitness goals today, by stopping in and getting started with their experienced and helpful staff! They have two Lincoln locations!

📍 7301 S 27th St Lincoln, Ne 68512
📍 2800 N 83rd St Lincoln, Ne 68507

Thank you for being part of our State Farm Family, Nutrition Authority!

09/19/2022

Restocked and Reloaded on The ULTRA POPULAR pre workout Attack from

in stock now at all 3 locations and online at www.mynutritionauthority.com

Stop in or call for more info.

09/14/2022

We’re hiring for FULL & PART TIME HELP to add our team in Lincoln.

If you are a motivated individual who likes to help people, appreciates great customer service, and are interested in health and wellness we’d love to talk to you.

To learn more about this opportunity please contact either Dow at our South location (402-421-4629) or email us at [email protected]

Videos (show all)

Dow breaks down the Back to School Blowout….save up to 75% off thru Saturday!
@mason.sullivan75 brings you day 2 of the Back to School Blowout….stop in or call for more details.
Final Day of the Fab 4 Celebration.Stop in or call for FREE shipping (on qualified orders)
Happy 4th from Nutrition Authority!
@mason.sullivan75 talks about the top selling Emerge. Give us a call for more info, or stop in to visit with a Certified...
@jharmon22 breaks down Ammo from Kodiak Supps. Right now is the PERFECT time to check this product out as the 90 svg off...
Happy Memorial Day! We are open 10-4p today and regular hours (10a-7p) tomorrow. Stop in, say hi, & stock up during our ...
@mason.sullivan75 breaks down some of his favorite products designed to keep the immune and digestive system strong and ...
@mason.sullivan75 talks about a sweet in-store special taking place at all 3 Nutrition Authority Locations! Stop in or c...
@mason.sullivan75 enjoying the weather and breaking down the Spring Mega Sale. Swing thru, stock up, say hi, save BIG!
🔥Giveaway time!🔥We’re celebrating 17 years of business at our Spring Mega Sale and want to give away some goodies- we ha...
@jharmon22 talks about Recomp from @getmusclemilitia…..Men AND Women should consider adding it to their regimen.....WITH...

Telephone

Address


7301 South 27th Street #140
Lincoln, NE
68512

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm

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