Bakeup Beauty

Start clean. End cleaner. ✨⁠
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Daily Wipe Out preps skin before makeup. Daily Meltdown dissolves everything when you’re ready to take it off.⁠
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Jo Baker’s two-step routine for better makeup days and even better makeup-free nights.⁠
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Tap to shop.

Now serving: Meltdowns... the good kind 😉 ⁠
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Daily Meltdown starts as a sorbet balm, melts into a silky oil, and dissolves everything from SPF to stage makeup in under a minute. No scrubbing. No panda eyes. And best of all, no irritation.⁠
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Just clean, happy skin. Tap to shop ✨⁠
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(p.s. wouldn’t it be sick if this truck was real? thanks AI 😂)

The only meltdown we’re scheduling this summer. 🔥⁠
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Daily Meltdown takes off SPF, waterproof mascara, long-wear makeup and the evidence of a very long, very hot day. ⁠
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Tap to learn more & shop.

Hm, the Pastel palette or the Neon palette? Exercise your free will and use both! ⁠
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Our Micro Palm Palettes were formulated by JO BAKER to deliver dreamy color with professional payoff. ⁠
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Tap to shop the Neon palette, and visit the link in bio to join the waiting list for the Pastel palette!⁠
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CREDITS:⁠
Model: Anne Sao Leclerc⁠
Hair: Rafa 🇩🇴⁠
Makeup: Marika D’Auteuil

Dreamy pastel palette skies ☁️⁠
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📸: Anh Kiara

With lashes like this, everyone’s gonna think you’re flirting with them ⁠….maybe you are! 😉⁠
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Tarantulash builds effortlessly from soft definition to bold, spidery volume and lasts literally all day! Tap to shop. ⁠
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May your only issues be glossy ✨

📸: Skylar Kang

Hola! Don’t forget to take with you this summer ….doesn’t smudge, budge, smear or run… ☀️⛱️⁠
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Everything you need to pop out with a great eye look and then dial it back to factory settings afterwards! ⁠
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🏜️ Desert Road Trip Palette: soft, buildable neutrals for effortless eye looks⁠
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🕷️ Tarantulash Mascara: bold, spiky lashes that won’t budge⁠
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✨ Daily Meltdown: melts away every last trace of makeup without stripping skin⁠
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Tap to shop our bestsellers ♥️