Bakeup Beauty
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Bold, no nonsense beauty heroes by celebrity makeup artist Jo Baker.
As seen in Vogue, Bazaar, Vanity Fair, Elle, InStyle, New Beauty, Us Weekly & People Magazine.
@ missjobaker
#Jobakermakeupartist
When your horoscope says to slow down and be in the moment 🥂
Wanna level up your look real quick? Throw on some Tarantulash 🕷️for a pop of beauty between Zooms! Keep your camera on bc your lashes are about to run the whole meeting. Tap to shop!
06/09/2026
Not now... I’m having my Daily Meltdown...
Luxurious balm-to-oil cleanser & makeup remover in one ⏱️
Perfect for all skin types, including sensitive ‼️
Makeup, spf, and dirt gone in a flash ⚡️
05/31/2026
Plan that trip,… make those memories, but pack smart. We don’t leave home without these two. ✈️
Easiest way to clean, cleanse + care on the go 💦
Airports, car after the beach, …there’s nothing more annoying that that over travelled feeling skin or dried cold sunscreen on you or your kiddos face ☀️
+ miscellar cleansing water work in every time zone ‼️
Behind the scenes with pro tricks on at the STRIIIKE event ✨
A closer look at the glam from the final look we shared — skin, texture, details, and all the in-between moments we love.
Using Tarantulash Mascara + Desert Road Trip Micro Palm Palette ❤️🕷️
05/06/2026
Soft skin. Sculpted glow. Lashes with presence‼️
Featuring the beautiful Anna Hodson❤️
Eyeshadow: Desert Road Trip💋
Mascara: Tarantulash 💋
Makeup by for the most amazing night at
NOW THATS A DUO🔥‼️
NATASHA + TARANTULASH…My favorite sight to see❤️
Lashes with lift, bite, and that don’t-ask-me-twice energy‼️‼️
Sharp. Cool. And a little dangerous🔥
Coffee shop casual… with lashes that behave ❤️
in the wild ✨
Easy lift. Natural spikes. No overthinking.
Just the way I like it‼️
TARANTULASH, my 365 beauty sidekick ❤️
I do not travel without…the one that makes my lashes ooze attitude and always bring my eyes back to bright.
Lifted. Separated. Alive. 💋
That’s the life‼️
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