Startup CPG
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We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.
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The GATO DATES dates booth turns heads at every trade show, and it’s not just the delicious product drawing the crowd! From booth design to branded swag, VistaPrint makes it easy for CPG brands to show up looking their best.
We’re thrilled to welcome Vistaprint as the Title Sponsor of Founders & Funders by Startup CPG. Get ready, because the swag game is about to level up.
The Grocery Run with Walmart by Startup CPG brought brands together for two exclusive days in Bentonville, Arkansas. 🛒
It was a unique opportunity for brands to get in the room with buyers in their specific category, have meaningful 1:1 conversations, build real relationships, and make connections that can move their business forward.
And hearing what these 5 brands had to say about their experience says it all. 💙
If you’re a CPG brand looking to build relationships, learn from industry leaders, and get your brand in front of the right people, Grocery Run is the place to be. 👀
10/08/2026
📰 Our Newswire Roundup is here, featuring the latest press releases from across the CPG community! This week, we’re highlighting the newest innovations and exciting retail launches happening nationwide. There’s no shortage of fresh ideas hitting shelves. 🛒
Discover what’s new, who’s launching, and the brands shaping the future of snacking. It’s been a busy yet exciting time for our emerging brand community, and these latest press releases are seriously worth celebrating. From nationwide launches to award-winning moments, there’s no shortage of big wins happening in CPG right now. See below for a peek at some of the headlines:
✨MUDITA EARTH
✨Kōbu Kombucha Powder
✨SAM+LEO
✨Oval Coffee Roasters
✨.co
✨The Cycle Drink
✨Free Bean
✨astadaily_ca
✨HIVE Food Co.
✨.foods
✨WILD MANNERED
✨The Still Bar
Got a milestone worth sharing? The Startup CPG Newswire is a FREE publishing service for emerging brands to get their news in front of the entire CPG community. Submit today at the link in bio.
10/07/2026
🔥HOT BRANDS OF 2026: Sweeter Collective🍬
Hard candy is stuck in the past, but Sweeter Collective is trying to change that.
These organic, long-lasting hard candies use real cane sugar (and no artificial sweeteners or dyes) along with ingredients like oats and soluble tapioca fiber. They’re supposed to satisfy your sweet tooth without turning into a full-on dessert.
Each pop is about 16 calories, has under 3g of sugar and nearly 2g of fiber - and lasts around 10 minutes. Perfect for the afternoon slump, sweet and long-lasting enough to help avoid reaching for something way worse.
Check out these fun flavors:
🍒Shirley Temple
🏝️Island Spritz
🥮Salted Caramel Cream
☕️Vanilla Oat Latte
The Shirley Temple flavor is a Shelfie Award finalist, and the brand is already in 50+ hotels, Fairway Market and Gourmet Garage NY, plus 50+ independent retailers nationwide. Erica Haft was also on a recent founder feature in the podcast!
Have you tried Sweeter Collective yet? 👇
💰 Are you an emerging CPG brand looking to raise? You only have 10 DAYS LEFT to apply for Founders & Funders! 💰
Lindsay Leopold, founder of Joy Supply, shares her fundraising journey and her experience at Founders & Funders 2025.
🎥 Watch the video to hear her story and see where she is now…one year later! From how much she raised before and through Founders & Funders to where her company is today, Lindsay gives us a look at her fundraising journey and what’s happened since.
💬 Comment “Founders & Funders” below and we’ll send you the application!
10/06/2026
Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment and introduce yourselves — we want to hear your story!
✨brelixi®
✨RYZE | #1 Bestselling Mushroom Coffee
✨Flows Tasty Treats
✨botanicalairco
✨M&AK's Kitchen
✨FarmFetch | Fresh Dog Food Canada
✨WIRI
✨Rawdog Skincare
✨fieldsgreat
✨Chef Peri @ Simply Bhonu
✨Almonte
✨TWELVITA Snacks
✨3 Bears Granola
✨nomi crunch | asian-inspired protein granola
✨The Amabros
✨Librè
✨Uncle’s Thai Food
✨ZALT
✨WEL
Curious how to get your brand featured? Head over to our Slack community, introduce yourself in the introductions channel, and be sure to include your socials, website, and live product images. Once you’ve checked all the boxes, you’re in line to be featured!
We’ve got new brands joining every day — thanks for your patience as we work through the queue 😎
🚪✨ OPPORTUNITY KNOCKED, AND MONTY’S ANSWERED ✨🚪
Huge congrats to Monty’s on launching NATIONALLY with Hungryroot! 🎉
Monty’s will be the ONLY plant-based cream cheese and butter on Hungryroot, putting them in front of shoppers across the country. 🧈🥯
And the best part? We got the news live at our SoCal Grocery Run, another Opportunity Monty’s took part in. Talk about full circle. 🔁
This is exactly what Opportunity Knocks is about: connecting emerging brands with the buyers and partners who help them grow. 🌱
Keep an eye out for Monty’s in your next Hungryroot order, and keep an eye on this space for the next Opportunity. 👀
10/05/2026
YEAR 2 OF THE SOCAL GROCERY RUN WAS A BLAST! 🛒🏃
Last Wednesday we took over the HiTouch Libations warehouse for our second annual SoCal Grocery Run! With hundreds of attendees, this was one another one of our biggest Grocery Runs yet, and we couldn’t be happier that we get to do things like this year after year.
🙏 HUGE thank you to HiTouch Libations for hosting us and thank you to the 50+ VIPs who came to meet the most exciting emerging CPG brands around.
Sampling brands and attendees alike had the chance to meet with buyers from retailers like Whole Foods Market, Erewhon, Sprouts, Albertsons, Gelson’s, Lazy Acres, and more. There were also investors from firms like CAVU Consumer Partners, Entrepreneur Ventures, Provenance, to name a few.
We had 60+ sampling brands from just about every category, which is perfect because we had buyers looking for just about everything!
We even had a chance to catch up with a few 2026 Shelfie winners! Swipe through to see a few of the photos! 🏆
Let’s explore how many Startup CPG Community Brands we can find at HARMONS in Salt Lake City, Utah! 🕵️♀️🔎
Did you spot your brand or a product you love? 👀We’ll continue to spotlight stores and community brands all around the country. Let us know where we should visit next! 👇
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