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The Industry's Beauty Edit
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Annie Kreighbaum—beauty industry veteran and founder of Kraum (the new, only-at-VIOLET brand)—shows us her impossible-to-mess-up smoky eye featuring her ultra-fine, handmade brushes.
violetgrey.com
10/03/2026
“I think about scent the way many people think about diet macros or Love Island couplings, which is to say, daily and often with outsized emotional reaction.”
Fragrance fanatic Sable Yong details her life in NYC through her very favorite medium: scent.
Resident scent snob, Robin Black, is back with her fragrance selections for the season ahead.
The masterminds behind Kraum’s makeup brushes and Contrapposto’s fragrances, respectively, discuss their Into the Gloss days, earliest beauty purchases, and why perfection isn’t one size fits all.
Nick Axelrod-Welk
Annie
Read THE FILE at violetgrey.com 📁
10/02/2026
Contrapposto. The art of enhancement.
violetgrey.com
10/01/2026
FILED UNDER: ONLY AT VIOLET
The Contrapposto house—named for the sculptural principle of natural counterbalance most famously embodied in Michelangelo’s David— was founded by Casey and Nick Axelrod-Welk (co-founder of Nécessaire, Homecourt, and Into The Gloss) on a simple conviction: to enhance what is inherently individual and create beauty designed to endure.
Read & Shop The File via the link in bio 📁
Anything beauty legend Nick Axelrod-Welk sets his mind to turns to pure gold. His newest feat of alchemy: Contrapposto’s debut trio of melt-into-skin fragrances.
Available now, exclusively on THE SHELVES.
violetgrey.com
09/30/2026
Inspired by a new beauty expression popping up everywhere from the red carpet to her local bar, Darian Symoné Harvin explores what precision makeup could mean in her own life.
Read & Shop The File at violetgrey.com 📁
09/29/2026
Makeup for lives lived after dark
On set with David Broggi Makeup
Sam Fine has spoken
Exquisite pigments housed in Art Deco packaging
Precision, always.
Atlas Atelier, exclusively at VIOLET GREY
09/28/2026
1920s Paris Art Deco meets chaotic 1980s NYC.
On THE SHELVES 9.29.27
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