Physicians Formula
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Thoughtfully designed for all skin types, including sensitive. Hypoallergenic makeup since 1937. 100% cruelty-free. Share using #PhysiciansFormula!
Physicians Formula was created in 1937 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing the first hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 1,000+ known skin irritants. Since then, Physicians Formula has maintained a commitment to product purity and quality — today, allergists, dermatologists, ophthalmologists, and plastic surgeons recommend the products which are also known for owning an impressive list of first-ever category-changing innovations.
09/16/2026
Bronze Booster has entered the group chat 🧡
Meet the lineup making effortless look intentional.
09/14/2026
Find your quadrant, then find your bronzer.
Powder to liquid, matte to shimmer — a few favorites, mapped.
Comment which blush look is your favorite
☀️Bronze Booster Sol Blush
🌸Butter Glow Blushing Serum
✨Butter Glow & Go Multiuse Stick
09/08/2026
Cheeks today, lips tomorrow - both powered by Glow Activator Technology
Get yours at Ulta, Target, Walmart or PhysiciansFormula.com
09/02/2026
It went viral for a reason. Now it’s editor-approved.
Thanks to Cosmopolitan, .gillette, NYT Wirecutter, and amanda rosenthal for the love 🫶
Back in stock at physiciansformula.com.
If this is the trap, I’m walking in.
Limited Jumbo Butter Bronzer - in-stores at while supplies last.
Did we need a JUMBO Butter Bronzer? Yes. Yes we did. 🧈✨
Get your glow on with more of the iconic formula you love.
Available in stores at while supplies last.
Texture to glow. No notes. 💕
Butter Glow Blushing Serum melts in one drop at a time for fresh, skin-like flush.
Find yours Walmart Target CVS Pharmacy ✨
Iconic status: confirmed ✔️
The Butter Bronzer you know and love, now in a limited-edition JUMBO size.
Get yours in stores at while you can. 👀
08/18/2026
Consider this your sign to go BIG. 🧈✨
Bronzer or Sunkissed - two iconic shades, same Butter Bronzer formula you already love.
Find it in-store at before it’s gone.
Click here to claim your Sponsored Listing.
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