Playa
“Beach with Benefits”
Fragrance-Forward Haircare & Body Care
#PlayaBeauty
Nuevasol is a fragrance born in the sun and made to turn heads. An addictive mix of bright florals and sensual musk that lingers like your favorite summer memory or a new memory you make on vacation.
PLAYA Girl: Zoé
Turn up the volume, it’s PLAYA Girl weekend!
PLAYA Girl: M I M I C A R R A N Z A
Healthy hair, unforgettable scent — pink pineapple and pear layered with jasmine, amber, and warm vanilla musk. Shop MADE IN MIAMI Fragrance-Depositing Gloss Rinse at playabeauty.com 🍍✨
PLAYA Girl: Jasmin Scott
08/12/2026
Our All-Over Perfume Mist isn’t your average perfume mist. We put the prep step inside the formula — drawing in moisture to help anchor the fragrance right where you spray. The result? Fragrance that lasts.
PLAYA Girl: Dakota Alva
MADE IN MIAMI is a juicy mix of pink pineapple, pear, and banana blossom, with a sunkissed heart of jasmine nectar. It dries down to warm amber, creamy vanilla, and solar musk. 🍍✨
Ever wonder how models and products look “sweaty” on beach photoshoots? Here’s a little BTS of the “sweat” spray my makeup artist Nanda Quero used at our Playa photoshoot.
Smooth, shiny hair brought to you by PLAYA Fragrance-Depositing Gloss Rinse ✨
08/06/2026
Do you need conditioner, Gloss Rinse, or both? Here’s some info to help you decide.
Juicy fruit, warm amber, a little bit of Miami. Shop MADE IN MIAMI now at playabeauty.com 🍍✨
07/23/2026
So good, you might just skip conditioner 🫧 Shop PLAYA Fragrance-Depositing Gloss Rinse at playabeauty.com
Featuring PLAYA Girls Zoé and Jasmin Scott
07/22/2026
Made In Miami: Playa Girl energy, bottled 🍍🌴✨
Featuring PLAYA Girl Zoé
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