Whiskey and Granite

I cut hair in my parents’ basement. Then owned three shops and managed twenty employees. Here is what I tell every new barber.

REPS! You learn behind the chair, not in the classroom.

I rated nine things guys do to their beards. 1 to 10. No sugarcoating.
Growth pills got a one. First thing that came to mind was gas station b***r pills, and I stand by it.
Skipping your routine got a negative five. You can do nothing to your beard. You can do nothing to your toenails too. You’re an adult, maybe.
Bar of soap got a 2.1 for at least washing your body, and a zero for your face.
Beard wash, a six. I’ve never found one I loved, so we’re building one.
Cheap combs, seven. Brush, eight. Balm, nine. Seeing your barber every week, nine. I walk taller when I leave the chair, I’m not going to pretend I don’t.
Beard oil, ten out of ten, all day, every day. Non negotiable, no brainer. Everyone needs it.
Ours is on Amazon right now. Link in bio.
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POV: you’ve got a barber who’s got a bigger beard than you! 🧔

A beard like this doesn’t happen by accident!

Wash, blow dry, straight razor lines, then detail work with the comb and clipper until every hair sits where it should. Shape first, cleanup second, and never rush the finish!

The best conversations happen in the chair.

Caught up with Fabrizzio today. We talked business, marketing, and what it actually takes to build something real.

This is what the shop is about. Good cuts. Good people. Real talk.

Follow along. More of this coming.

***eyAndGranite

Rick’s beard routine. Simple. Daily.
Clean it. Oil it. Balm it.That’s it.

No fancy steps. No 12 product stack. Just the basics done every day.
Wh***ey and Granite in the morning. Locks in moisture and the beard balm keeps the shape all day long.

Try it for two weeks. You’ll feel the difference.

Fresh cut. Clean trim. And the Wh***ey and Granite beard care line up holding it all together.

All natural. Made in the USA.

Scented or unscented, you choose.