LMR Naturals by IFF

At sunrise, in the heart of the Nile Delta, the air fills with the scent of orange blossoms.

A month ago, our R&D Perfumer .perfumer travelled to Egypt during the Neroli harvest, on LMR’s sourcing platform built over decades with Hashem Brothers. Warmly welcomed by Amr Hashem, she stepped into the fields as the flowers were carefully picked, capturing their fleeting, radiant intensity.

Being there close to the field, the people, and the ingredient is where creation begins. A moment that feeds the imagination, sharpens the olfactory gesture, and deepens the relationship with our Neroli.

Home to LMR Orange Flower, Neroli, and Geranium, our Egyptian platform embodies the art of naturals, where terroir, expertise, and human connection come together.

LMR has a natural innovation platform in the heart of Burgundy, France dedicated to blackcurrant buds.

Partnering with Les Coteaux Bourguignons, the world’s leading producer, we’ve built a historic partnership rooted in trust and innovation. Since 2002, our long-term contract has supported local farmers and introduced mechanized harvesting to improve yields while preserving authenticity.

Today, thanks to For Life certification and our sourcing expertise, every bud can be traced from seed to bottle. Beyond the quality, this partnership drives real sustainable changes: organic soil regeneration, reduced pesticides...

At LMR, sourcing isn’t just about ingredient. It’s about people, place, and purpose.

Ni Hao, Shanghai! 🌸

We’re thrilled to be part of Notes Shanghai, until October 19th, celebrating the art of perfumery through the power of naturals.

From the luminous glow of Osmanthus Absolute to the warm and textured depth of Bran Absolute, our LMR ingredients take centrer stage in exclusive creations imagined by our artists of perfumery, who blend innovation, emotion and storytelling into every drop.

✨ Gwen Gao, our Shanghai-based perfumer, brings her unique creative vision to life, sharing olfactive interpretations that celebrate the richness of LMR’s finest naturals.

Step into our world: Explore our iconic NEZ+LMR notebooks, discover the stories behind each natural ingredient, experience scent as it’s meant to be: joyful, bold and beautifully crafted.

Ni Hao, Shanghai! 🌸

We’re thrilled to be part of Notes Shanghai, until October 19th, celebrating the art of perfumery through the power of naturals.

From the luminous glow of Osmanthus Absolute to the warm and textured depth of Bran Absolute, our LMR ingredients take centrer stage in exclusive creations imagined by our artists of perfumery, who blend innovation, emotion and storytelling into every drop.

✨Gwen Gao, our Shanghai-based perfumer, brings her unique creative vision to life, sharing olfactive interpretations that celebrate the richness of LMR’s finest naturals.

Step into our world: Explore our iconic NEZ+LMR notebooks, discover the stories behind each natural ingredient, experience scent as it’s meant to be: joyful, bold and beautifully crafted.

Discover our Lavandin Absolute Enfleurage 2.0 ORG from LMR Active Essences collection.

Obtained with 100% bio-sourced and biodegradable solvent, our renewable absolute reveals a remarkable scent, similar to the genuine lavandin flower.

It is part of LMR Active Essences Collection that features natural fragrance ingredients, sustainably sourced, with benefits for skin, hair, scalp, as well as emotional well-being.
Our R&D team has scientifically demonstrated extraordinary properties of Lavandin Abs Enfleurage 2.0 ORG. In-vitro testing revealed it helps skin hydration by stimulating hyaluronic acid production and markers linked to the skin barrier function.

Moreover, our IFF BrainEmotionsTM Program has scientifically proven that it activates brain patterns linked to relaxation, adding an emotional well-being benefit.

Come visit us at the In-Cosmetic event and discover the future of wellness.