Londontown USA
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Clean nail care and high-performance color. Nail wellness + nail polish that never compromises.
Vegan, cruelty-free, always clean
Find us at Ulta, Nordstrom, & Anthropologie!
08/31/2026
The sweetest shade of yellow. 🍌💛
Inspired by Magnolia Bakery’s Banana Pudding, this soft, sunny shade is the perfect pop of color.
As always, our lakur formula is 21+ free, vegan, breathable, gluten-free, and cruelty-free. ✨
Burgundy nails never go out of style...
Especially when they’re inspired by one of Magnolia Bakery’s most iconic cakes, Red Velvet. ❤️
Classic never tasted so sweet.
As always, our lakur formula is 21+ free, vegan, breathable, gluten-free, and cruelty-free. ✨
Meet Double Fudge. 🤎
A rich chocolate brown inspired by one of Magnolia Bakery’s most indulgent desserts.
The unexpected neutral you’ll wear on repeat.
As always, our lakur formula is 21+ free, vegan, breathable, gluten-free, and cruelty-free. ✨
08/28/2026
Confetti Cake 🎂
Inspired by Magnolia Bakery’s fan-favorite Confetti Cake, this soft pastel pink is sprinkled with subtle shimmer for a mani that’s always worth celebrating. ✨
As always, our lakur formula is 21+ free, vegan, breathable, gluten-free, and cruelty-free.
Meet the Sweet Essentials Set. 🍰
Inside you’ll find lakur in Confetti Cake, a birthday cupcake-scented Mini Nourishing Cuticle Oil, an exclusive Magnolia Bakery x LONDONTOWN hair clip, all tucked inside a chocolate-inspired cosmetic bag.
The sweetest little luxury.
08/27/2026
Double Fudge. Confetti Cake. Banana Pudding. Red Velvet.
Four beloved Magnolia Bakery desserts. Four exclusive shades. Which one are you reaching for first? 🍰 ❤️ 🍫 💛
08/25/2026
A collab so sweet, you’ll want seconds. 🍰
Introducing Magnolia Bakery x LONDONTOWN featuring four limited-edition lakur shades inspired by Magnolia Bakery’s most iconic desserts.
🤎 Double Fudge
🩷 Confetti Cake
💛 Banana Pudding
❤️ Red Velvet
Plus, the Sweet Essentials Set featuring Confetti Cake lakur, Mini Nourishing Cuticle Oil, an exclusive hair clip + cosmetic bag. 🎀
08/24/2026
Something sweet is on its way. 🍰
We’ve been keeping a little secret... and trust us, it’s worth the wait.
Strength training, but for your nails. 💪✨
Get Strong Nail Hardener + Strengthening Nail Cream work together to help reinforce, nourish, and strengthen nails from tip to cuticle.
Consider this your nail strength training routine. 💅
08/21/2026
Friday plans: a little Botanical Radiance Oil and absolutely nowhere to be. ✨
Nourished cuticles, glossy nails, weekend mode on.
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Opening Hours
| Monday | 9am - 4pm |
| Tuesday | 9am - 4:30pm |
| Wednesday | 9am - 4:30pm |
| Thursday | 9am - 4:30pm |
| Friday | 9am - 5pm |