Proraso USA
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Founded in Florence more than 80 years ago, Proraso's distinctive quality & unmatched performance is a staple of barbershops around the world.
Bring the barbershop experience home with Proraso’s Wood & Spice Beard Collection. 🪵
From Beard Wash to Beard Balm, Oil + Cologne, the collection helps cleanse, soften, nourish, and style your beard while leaving behind a warm, sophisticated scent of Cedar, Rock Rose, Cumin, Saffron + Vanilla.
Amazon Prime Day ENDS TONIGHT - it’s the perfect time to stock up. 🛍️🛒
10/07/2026
Your best shave is 1 click away! 🛍️🛒
Prime Day is here! Stock up on our top sellers at best value of the year!
We put our customer favorites on sale exclusively for Amazon Prime members.
Stock up TODAY, before the clock runs out! Prime Day ends TONIGHT!
Bring the barbershop experience home with Proraso’s Refreshing Formula. 🪒 🌿
Powered by Eucalyptus + Menthol, it refreshes the skin, softens the beard, and delivers a clean, invigorating shave from prep to finish. Formulated for every skin + beard type.
Amazon Prime Day is happening NOW - October 7th, it’s the perfect time to stock up! 🛍️🛒
Professional results. Classic Italian tradition. Right at your own sink.
10/06/2026
Your favorites are 1 click away! 🛍️🛒
Shop the Amazon Prime Day Sale NOW through October 7th at our link in bio!
Our best values of the year up to 30% off our top sellers! 🪒
Stock up on our best sellers from shave essentials to beard care, fragrances, and gifts.
10/05/2026
Warm up your grooming ritual. 🪵🍂
Keep your beard looking and feeling its best with Proraso’s Beard Balm. Designed to soften, condition, and tame the beard while helping to soothe the skin underneath.
Finished with warm notes of Cedar, Rock Rose, Cumin, Saffron, and mildly sweet Vanilla—because your beard deserves a seasonal upgrade, too.
10/02/2026
Cooler days. Warmer notes. Wood & Spice is the scent of the season. 🪵🍂
From Beard Wash to Beard Balm, Beard Oil + Cologne, every step delivers the signature warmth of Cedar, Rock Rose, Cumin, Saffron, and Vanilla.
Warm, spicy, and made for the season.
Part 3: Protect
For the final step, Sheldon uses the Coarse After Shave Lotion on a hot towel—to add to the classic barbershop experience (but did not apply directly to skin to prevent irritation).
Sheldon brings in Sensitive After Shave Balm to soothe the skin after the shave, then finishes with more Rosewater and a cold towel.
Part 2: Shave 🪒
When it’s time to shave, Sheldon switches to Sensitive Shaving Cream. Formulated with Oatmeal + Green Tea, the Sensitive Formula gives sensitive skin the soothing care he’s looking for while creating a rich, protective lather to cushion the shave and help prevent irritation with hot towels in between passes. Reapplying the Shaving Cream when necessary.
Ever wonder when you’d mix Proraso formulas? 🪒
Master Barber Sheldon (Sheldon Marcelle) breaks down his approach to a shave when the skin is sensitive, but the beard is coarse.
Sometimes, your skin & beard can use a little bit of both. In this 3-part series, we’re breaking down how to mix formulas for a sensitive skin + coarse beard combo:
Part 1: Prep
To calm the skin - Sheldon starts by using Rosewater to calm the skin.
Since the beard is coarse, Sheldon reaches for Coarse Pre-Shave Cream, formulated with Shea Butter + Sandalwood Oil the Coarse Beard formula help softens the beard and prepare the skin. A hot towel helps everything absorb while softening the hair.
09/26/2026
Your shave isn’t complete without the finishing touch. 🪒
Choose your Proraso After Shave Lotion based on your beard type for a refreshed, comfortable finish:
🟢 Refresh — for all skin & beard types.
Formulated with Eucalyptus + Menthol to cool and refresh the skin.
🔴 Coarse Beard — for thick, coarse beards.
Formulated with Shea Butter + Cocoa Butter to soften and protect the skin.
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