Proraso USA

Proraso USA

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Founded in Florence more than 80 years ago, Proraso's distinctive quality & unmatched performance is a staple of barbershops around the world.

06/10/2026

Even though we’re 572 miles apart (Chicago -> Atlanta), is helping us celebrate Father’s Day in the most perfect way🤭
 
Time to treat your dad with the Proraso Coarse Beard Formula Vintage Prima Dopo Shaving Kit!
 
📸: .giordani

Photos from Proraso USA's post 06/09/2026

A gift he’ll reach for every day. 🎁
 
This Father’s Day, treat Dad to a Proraso Cologne—timeless, sophisticated, and made to leave a lasting impression.
 
Three unmistakably Italian fragrances
for every kind of man. ✨
 
Meet the collection:
 
Azur Lime🍋‍🟩: Fresh and invigorating citrus notes.
 
 
Wood & Spice🪵: Warm and aromatic with a spicy edge.
 
Cypress & Vetyver🌿: Earthy and refined with woody depth.

Photos from Proraso USA's post 06/08/2026

LEGENDARY GIFTS, TIMELESS SHAVES 🪒🎁

Featuring our classic vintage advertising, our collectible tins include the three essentials for a complete at-home shave. Crafted to be kept and reused, it’s a gift that lasts long after Father’s Day.

Photos from Proraso USA's post 06/05/2026

A little sunshine in every spray. ☀️🍋‍🟩
 
Proraso’s Azur Lime Cologne delivers a bright burst of citrus, fresh Mint, and Juniper, balanced by rich Woods, Moss, and Patchouli. Crisp, clean, and effortlessly refreshing, it’s the perfect finishing touch for long summer days.
 
Fresh scent. Lasting impression. Summer ready. ✨

Photos from Proraso USA's post 06/03/2026

A splash of freshness for your beard.☀️🍋‍🟩

Proraso’s Azur Lime Beard Oil softens, smooths, and adds a healthy shine with an energizing blend of citrus, fresh Mint, and Juniper. Balanced by Woods, Moss, and Patchouli, it’s a crisp, refreshing scent made for the season.

Fresh scent. Soft beard. Summer ready. ✨

06/03/2026

It’s NHL Playoffs season 🏒🥅 - Get your playoff beard ready with tips this season from our Master Barber Sheldon Marcelle ().

Check-in #3: beard growth maintenance.

Photos from Proraso USA's post 06/02/2026

Meet your beard’s summer essential. ☀️🍋‍🟩

Proraso’s Azur Lime Beard Balm helps tame, soften, and condition with a bright blend of citrus, fresh Mint, and Juniper. Notes of Woods, Moss, and Patchouli add depth for a scent that’s clean, crisp, and made for sunny days ahead. 

Fresh scent. Softer beard. ✨

Photos from Proraso USA's post 06/01/2026

Sunshine in every wash. ☀️🍋‍🟩 

Proraso’s Azur Lime Beard Wash bursts with vibrant citrus, refreshing Mint, and crisp Juniper for an instant pick-me-up. Grounded by notes of Woods, Moss, and Patchouli, it’s a fresh, effortless scent made for long summer days. 

Clean beard. Bright mood. ✨

Photos from Proraso USA's post 05/29/2026

Fresh starts, softer beards. 🍋‍🟩🌿

Proraso’s Azur Lime Beard Wash and Beard Balm work together to cleanse, soften, and refresh—while wrapping your beard in bright notes of Citrus, Mint, and Woods for a finish that feels as sharp as it smells. ✨

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New York, NY