Elm and Company
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Fragrance- and dye- free household cleaning, personal care, and beauty products
Beauty is not the destination.
Beauty is a vehicle.
Beauty can be a way of caring for people, restoring them, creating presence, and reminding them that they are worth tending to.
It isn't:
* “You need to look prettier.”
* “This will you feel pretty.”
* Perfection, youth, trends, or keeping up with beauty standards.
It's more:
* You are worth caring for.
* Beauty is allowed to exist in ordinary life.
* Small rituals can bring us back to ourselves.
* Taking care of your appearance doesn't have to be vanity.
* Making your surroundings beautiful can be an act of gratitude.
* Creating something beautiful for another person can be an act of love.
* You don't have to earn the right to enjoy beauty.
It’s kind of chic to believe beauty is more than looking beautiful.
Because beauty isn't the point.
Care is.
Episode 21 of the MAKEUP ROULETTE series.
I built a custom HTML randomizer that chooses three Elm and Company products at random. Whatever it picks becomes the look.
Today's selections:
✨️ Peaches Cream Blush
✨️ Champagne Cream Illuminator
✨️ Overnight Intensive Lip Oil
Sometimes the combinations are exactly what I'd choose. Other times they push me to get a little more creative—and that's part of the fun.
A few new Water-activated Eyeshadow formulations are being finalized. I can't wait for you to see them in person Market on the Mississippi !
Shades shown in the video above:
🤍 Taupe reformulation
🤍 Bronze Water-activated Eyeshadow
🤍 Champagne Shimmer Water-activated Eyeshadow
Episode 20 of the ♥️♠️ MAKEUP ROULETTE ♣️♦️ series.
I built a custom HTML randomizer that chooses three Elm & Company products at random. Whatever it picks becomes the look.
Today's selections:
🤍 Midnight Water-activated Eyeshadow
🤍 Lilac Water-activated Eyeshadow
🤍 Hot Cocoa Hydrating Lipstick
Sometimes the combinations are exactly what I'd choose. Other times they push me to get a little more creative—and that's part of the fun.
Are you enjoying your summer? ⛱️☀️
Products shown in video:
Cream Brightener
Dark Cream Contour
Light/Medium Burt's Bees BB Cream
Bronze Water-activated Eyeshadow
Watermelon Cream Blush
N**e Hydrating Lipstick
Overnight Intensive Lip Oil
Available at Bella Botanicals | Natural Skincare and NATTY WEST | LOCAL GOODS FOR DAILY LIVING
Episode 19 of the ♥️♠️ MAKEUP ROULETTE ♣️♦️ series.
I built a custom HTML randomizer that chooses three Elm & Company products at random. Whatever it picks becomes the look.
Today's selections:
🤍 Pink Cream Blush
🤍 Baby's Breath Setting Powder
🤍 Hot Cocoa Hydrating Lipstick
Sometimes the combinations are exactly what I'd choose. Other times they push me to get a little more creative—and that's part of the fun.
Which three products are you hoping the randomizer picks next?
When I’m not blending pigments and creating products, I love learning new ways to make our spaces feel more beautiful and intentional.
Mauve Hydrating Lipstick 💄
Episode 18 in the '3 in under 3' series. Three products, chosen on the spot and applied in under three minutes - simple, quick, and easier than you might expect.
Products shown:
Cream Contour
Pink Cream Blush
N**e Hydrating Lipstick
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