Life Priority Inc. Health & Nutrition

Life Priority is the perfect resource for scientifically formulated, high quality supplements if you are looking to make an investment in your health.

Become a healthier you at prices you can afford! We hope for the opportunity to serve your nutritional needs, and to make your HEALTH our PRIORITY! Life Priority, Inc. has been marketing the highest quality nutritional supplements (Designer Foods - Durk & Sandy Shaw) for more than 20 years. We believe that investing in your physical and mental health is the MOST important investment you can make.

Life Priority - V-GUARD 2™ 10/12/2022

Life Priority - V-GUARD 2™

The immune system is one of the great marvels of human biology. It stands at constant attention, ready to protect us against foreign invaders in all their guises. Once compromised, weak links are attacked by invaders.

Life Priority's goal is to draw your attention to your immune system as the first step to a healthier you. Life Priority and Life Extension scientists Durk Pearson & Sandy Shaw® have studied the current literature to determine how best to support the immune system in a variety of ways that are natural and healthy. As happens with so many activities in the body, the immune system typically declines with age, with the result that nutritional support is especially warranted as we grow older.

As you might remember, Durk Pearson & Sandy Shaw® wrote the best selling Book Life Extension, a Practical Scientific Approach and have been at the forefront of health and longevity since 1978! V-Guard 2™ is at the forefront of the Life Priority Immune Support Solution.

V-Guard-2™ is a nutritional formulation for natural immune system support and healthful viral resistance function. Protect your immune system for a healthier YOU!

Life Priority - V-GUARD 2™ V-Guard 2 Healthful Immune System


We love following up with our Life Priority clients-they are just like family. Just received this sweet email:


Bright orange leaves scatter the ground, a cool air nips at passersby and carved pumpkins decorate porches; fall is truly here. Of course with October, comes Halloween and all the candy we can eat. Even though these sugary treats are quite appetizing, it’s important to maintain a healthy lifestyle.

With kids back in school, life can be hectic. They almost always need help with homework (when they manage to sit down and do it), sports and after school activities are numerous and finding energy for the next full day of work and kids is difficult. Instead of reaching for your fifth double-shot espresso foam latte, invest in a much healthier, natural product. Lift is a safe way to produce energy by utilizing L-phenylalanine which helps to increase noradrenaline (the brain’s version of adrenaline). This ensures a more natural “lift” rather than a caffeine infused jump-start that only lasts a couple of hours. In addition to boosting energy, Lift also helps curb your appetite so you don’t crave those unhealthy snacks throughout the day.

Running from work to home to school functions can be tough on the joints, especially when the weather starts to turn cooler. Popping some aspirin is one viable choice, but it only masks the problem. Joint Decision is a dietary supplement that actually seeks to be a part of the solution. It helps increase glucosamine levels in the body which can repair cartilage and aid joint pain. Glucosamine supplements are used by multiple athletes at the professional and collegiate levels to reduce injury time and increase stability to prevent future problems. Joint Decision comes in capsule form and can be a life-saver when those aging body parts need a hand.

As you run around town, you may come across the J.C. Nichols Park fountain sporting pink water. October is the official month of breast health awareness and it’s important to recognize the strong men and women afflicted by such a crippling illness. Even though breast cancer is most commonly associated with women (due in large part to the vast number of women affected) men can develop breast cancer. So, it’s important for both men and women to check themselves for irregularities and consult a doctor if needed. Men and women should also know that omega-3 fatty acids help to inhibit and suppress cancer. Therefore, Omega-3 Priority is an ideal supplement for those who want to maintain a healthy lifestyle.

Instead of letting the candy monster and other possible obstacles derail your health, stay ahead of the game by visiting to inquire about these and other great nutritional supplements for a healthy lifestyle.

Save our Supplements From Mandatory Product Listing 10/03/2022

Save our Supplements From Mandatory Product Listing

Responsible natural products retailers and manufacturers go to great lengths to ensure consumers have access to safe products. FDA has a robust regulatory framework to understand what dietary supplements are being sold and who is selling them. The FDA has several tools at its disposal, with penalties for failure to comply. Retailers and manufacturers also have strong market incentives to make safe products. We have built a strong reputation and brand loyalty with the millions of American consumers who use these products every day.

Amendment 5937, also known as the Dietary Supplement Listing Act of 2022 requires pre-market approval for dietary supplements and thus is more stringent than the NDI provision, which is a notification. The FDA already has access to information regarding who is making dietary supplements, where they are making them, what products are made at which facilities, when new ingredients are introduced into commerce, and whether any products are associated with serious adverse events.

I strongly urge you to oppose Senator Durbin's Amendment 5937, also known as the Dietary Supplement Listing Act of 2022.

Save our Supplements From Mandatory Product Listing Friends,Senator Durbin will not rest until dietary supplements are regulated like drugs. He made his intentions known on the floor of the United States Senate when he said, "[dietary supplements] can hit the shelves... and not be regulated in any...

Major Scientific Publisher Retracts More Than 500 Papers 10/03/2022

Major Scientific Publisher Retracts More Than 500 Papers

This is frightening- who can you trust?

Major Scientific Publisher Retracts More Than 500 Papers One of the world's largest open-access journal publishers is retracting more than 500 papers, based on the discovery ...

Save our Supplements From Mandatory Product Listing 10/02/2022

Save our Supplements From Mandatory Product Listing


Save our Supplements From Mandatory Product Listing Friends,Senator Durbin will not rest until dietary supplements are regulated like drugs. He made his intentions known on the floor of the United States Senate when he said, "[dietary supplements] can hit the shelves... and not be regulated in any...


Is Your Immune System Prepared?

With fall in full swing, it's a good time to get your immune system in check and prepare yourself for "flu season". When it comes to the cold and flu season, the best defense is a good offense! The best way to avoid downtime with the flu or a cold is to build up your health and immune system. Support your immune system's natural defensive functions by eating right, minimizing your sugar intake, getting plenty of exercise and sleep, and filling in the gaps in your diet with quality supplements by Life Priority.

Life Priority Durk Pearson & Sandy Shaw® Designer Food® formulation V-Guard 2™ is a nutritional formulation for natural immune system support. This product contains:

Vitamin C: (reported to protect against immune stimulation of inducible nitric oxide)

Vitamin D: (levels of which are low in many people of all ages, but especially in the elderly and in those who stay completely out of the sun, or who use sunscreens)

Quercetin: the flavonoid (found in vegetables and fruits, and especially in apples, cranberries, blueberries, and onions, as well as black tea, red wine, and various fruit juices)

Resveratrol: (which has been shown to inhibit PKC [protein kinase C, an intracellular signaling molecule] activity and its dependent pathways)*

Green Tea Extract: (90% polyphenols, 50% of which is EGCG)

Taurine: protects tissues from oxidative stress associated with the pathology of various inflammatory diseases

N-acetylcysteine: (which increases the amount of intracellular cysteine needed to maintain high levels of reduced glutathione)

Zinc: has been shown to mediate antiviral effects against certain viruses. Clinical studies showed that zinc significantly shortens the duration of symptoms during infections. Tell your immune system how much you value it with V-Guard 2™!

To Your Health!
Michelle & Greg Pryor
and the Life Priority Team 800.787.5438 |


Why Our Bodies Need Vitamin D Supplementation

The year is 1817, void of our current-day electronics, processed foods, and 8+ hour desk job work days. The farming and agriculture industry reigns, where 90% of the population lives on a farm and produces their own food.

This lifestyle encouraged ample amounts of sunlight to be absorbed into the skin thus, producing Vitamin D for our bodies to use. In those times, Vitamin D deficiencies were not an issue like they are today.

Vitamin D is a unique vitamin in that our bodies do produce it, but as our habits change and we age, it becomes harder to trigger its production. Natural Vitamin D food sources are very limited and only include fish and egg yolks. Some foods can be fortified with Vitamin D, but natural sources are the best way to obtain the vitamin.

This is where it becomes problematic for us today. We are already faced at a disadvantage with such a limited number of food sources where we can access Vitamin D. Couple that with the fact that our population hardly spends time outside in the natural sunlight like we did 200 years ago. We are hit with a double whammy where Vitamin D deficiencies seem inevitable.

Vitamin D is essential for our bone, cardiovascular, and neuromuscular health. It is for these reasons that we require Vitamin D supplementation. The recommended dietary allowance of Vitamin D for adults aged 51-70 years is 600 IU. For adults over 70 the amount increases to 800 IU (U.S. Department of Health and Human Services). With our modern lives that are mainly spent indoors, we simply cannot naturally produce these amounts resulting in us relying on supplementation to keep us healthy.

Make sure you are being proactive about your health and being intentional when it comes to obtaining Vitamin D and seeking out supplementation.

Be sure to speak with your health care professional before you start taking a Vitamin D supplement.

To Your Health!
Michelle & Greg Pryor
and the Life Priority Team 800.787.5438

Diabetes Advocacy Platform 09/20/2022

Diabetes Advocacy Platform

Help keep people with diabetes healthy and out of health care settings by supporting insulin affordability through the INSULIN Act.

The bipartisan INSULIN Act includes reforms to reduce the list price of insulin. It also builds on recently passed legislation to cap cost-sharing for insulin at $35 per month in Medicare to create a $35 limit on out-of-pocket costs in commercial insurance for this life-saving drug.

Diabetes Advocacy Platform Take action now to ensure a bright future for those living with diabetes. Learn how to raise your voice on behalf of the millions living with diabetes.


Build Your Immune System & Health

Rather than just taking supplements that are alleged to “enhance immune activity,” we strive to identify particular types of immune activity that deliver the sort of protection we’re interested in, and we then search the literature for natural substances that can safely provide that type of protection. In the case of infections, we are particularly excited by the protection provided by theanine, isoleucine, and vitamin D. We explain below.

Theanine in Tea Enhances Adaptive Immune Function in Response to Bacteria, Viruses, and Tumors

A new paper in Nutrition Reviews1 reports on the impressive, adaptive immune-enhancing activity of theanine, a unique amino acid found only (as far as is known) in tea (Camellia sinensis). Brewed tea contains millimolar concentrations of theanine.1

Theanine has been found to prime gammadelta T cells, which comprise about 2–5% of total peripheral blood T cells and which mobilize (expanding by up to 50-fold) in response to alkylamines produced by bacteria. Theanine is catabolized in the kidney, resulting in the production of ethylamine, an alkylamine* that primes the gammadelta T cells known as Vgamma2Vdelta2 T cells. Priming does not cause these cells to expand in the absence of antigen but does cause them to more efficiently expand and to produce the potent antimicrobial IFNgamma (interferon gamma) in response to microbial antigens. It is like cocking a gun: the cocking itself doesn’t result in discharge but is a necessary prerequisite for discharge. Consumption of 5–6 cups a day of tea (containing 190 mg of theanine) by human volunteers increased the capacity of Vgamma2Vdelta2 T cells to secrete IFNgamma by up to 15-fold in response to ethylamine or dead bacteria.1 As noted above, the theanine or tea containing it does not increase IFNgamma secretion (which is associated with fever and other flu like symptoms) but primes the T cells to enable them to more efficiently secrete IFNgamma in response to infection.1

*Interestingly, alkylamines are also found in apples and wine and are found in up to millimolar concentrations in urine, breast milk, and amniotic fluid. See Reference 1.

The article reported that severe combined immunodeficient mice reconstituted with human peripheral blood mononuclear cells containing Vgamma2Vdelta2 T cells were protected against death from gram-negative and gram-positive bacteria. Moreover, in the same type of mice, “adoptive transfer of Vgamma2Vdelta2 T cells enhances survival against challenge with a variety of myelomas, carcinomas, and lymphomas. Such enhancement was improved when Vgamma2Vdelta2 cells were first primed.” There are clinical trials in progress testing whether the priming of these cells (by risedronate, a bisphosphonate used to treat osteoporosis, or adoptive transfer of Vgamma2Vdelta2 cells) can effectively treat lymphomas, kidney carcinoma, and solid tumors.

Moreover, a recently published, double-blind, placebo-controlled trial of a proprietary blend of theanine and catechins reported that in healthy human subjects aged 19–70 taking the formulation for three months, the incidence of cold and flu symptoms was decreased by 30%. The authors of Reference 1 found that the protective effect was due to a 30% increase, compared to placebo, in the ability of Vgamma2Vdelta2 T cells to secrete IFNgamma ex vivo (tested outside of the body). (A disclosure, under “conflict of interest” given at the end of this review article, reports that one of the authors owns stock in the company selling the proprietary blend.)

Adaptive Immunity Prevents Growth of Occult Cancer

Another paper2 reports on explicit examinations of the adaptive immune process whereby occult cancers (small, undetectable masses of cancerous cells) are maintained in a small size. In this paper, the authors show that cancer can be prevented from growing beyond a tiny, undetectable size by T cells of the adaptive immune system. Under such conditions of “equilibrium,” loss of immune competence or of the antigenicity (ability of the immune system to recognize the tumor cells) disrupts the process and results in tumor expansion. This is thought to be the reason that some occult cancers emerge when patients have received an organ transplant and immunosuppressive therapy. The authors also propose that suppression by the adaptive immune system may account for why most older men have occult prostate cancers but only in a fraction of them does development of symptomatic prostate cancer occur.

Briefly, the experiments involved exposing mice to a cancer-causing chemical, 3’-methylcholanthrene (MCA), that resulted in the development of sarcomas in some of the mice. They found that “of 187 mice treated with low-dose MCA, 86 (46%) developed progressively growing sarcomas following depletion of CD4/CD8 cells, IFNgamma, and/or IL-12—components that participate in adaptive immunity. . . . We therefore considered the possibility that at least some of the MCA-treated wild-type mice that remained free of progressively growing tumors harboured fully transformed sarcoma cells, the outgrowth of which was immunologically restrained.” In the MCA model, transformed cells emerge exclusively at the site of injection. “Examination of the injection site in 129/SvEv mice treated with 25 µg MCA revealed the presence of small 2–8-mm masses that became palpable within 150 days of MCA injection but did not change in size during an additional 150 days.”

The authors concluded that net tumor cell expansion was being immunologically restrained. They concluded that “maintaining cancer in an equilibrium state may represent a relevant goal of cancer immunotherapy in which augmentation of adaptive tumour immunity could result in improved tumour control” of some kinds of cancers.

The Essential Amino Acid Isoleucine Induces Antimicrobial Peptides in Epithelial Tissues

An exciting paper3 from 2000 that has seemingly been forgotten reported that the essential amino acid isoleucine induces beta-defensins (antimicrobial peptides) in skin, airway, gut, and urogenital tract epithelial tissues, thus providing important protection against microbes by drilling holes in their membranes. “In addition to their direct antimicrobial activities, beta-defensins are chemotactic [attractive] for memory T cells, suggesting that they play an important role in the integration of the innate and acquired [adaptive] immune responses. . . . Isoleucine induced the expression of the beta-defensin 10- to 12-fold with peak activity between 3.12 µg/ml and 12.5 µg/ml.”1

Moreover, the authors found that isoleucine was highly specific in its induction of beta-defensin, as other amino acids did not do so. Isoleucine acts as a signal for the presence of potentially harmful microbes.1 It is an alkylamine1 (as is theanine, see above) and, though they didn’t test for it here, isoleucine probably primes the gammadelta T cells in the same way as theanine. The researchers note that “alkylamines are produced in vitro by a number of pathogenic bacteria includingSalmonella typhimurium, Listeria monocytogenes, and Yersinia enterocolitica.”

Vitamin D Against Infections

A recent paper4 reports that bacterial invasion is recognized in injury and stimulates the production of antimicrobial peptides through a vitamin D-dependent mechanism. The authors discovered this via an investigation of the expression of genes influenced by vitamin D3 (1,25D3, the active form) in the setting of wound repair.

They found that “injury triggers a local increase in 1,25D3 signaling in skin.” Then they found that 1,25D3 stimulated an increase in the expression of TLR2 [toll-like receptor 2] and CD14, microbial pattern recognition receptors, and cathelicidin, an antimicrobial peptide.

A somewhat earlier paper5 found that toll-like receptor activation in human macrophages caused an upregulation of the expression of the vitamin D receptor and the vitamin D1-hydroxylase genes that resulted in the induction of the antimicrobial peptide cathelicidin. The cathelicidin killed intracellular Mycobacterium tuberculosis.(The action of the vitamin D receptor in the killing of the tuberculosis microbe links the long-standing knowledge that tuberculosis patients do better when exposed to sunlight.) The authors suggest that innate differences in the ability of human populations to produce vitamin D “may contribute to susceptibility of microbial infections.”

We strive to identify particular types of immune activity that deliver the sort of protection we want, and we then search for natural substances that can safely provide that type of protection.

As part of their study,5 the authors found that “Addition of 1,25D3 to primary human macrophages infected with virulent M. tuberculosis reduced the number of viablebacilli . . . By demonstrating that TLR stimulation of human macrophages induces: (i) the enzyme that catalyzes conversion of 25D3 to active 1,25D3; (ii) the expression of the vitamin D receptor (VDR); and (iii) relevant downstream targets of VDR (including cathelicidin), the present results provide an explanation for the action of vitamin D as a key link between TLR activation and [certain] antibacterial responses in innate immunity.”

Finally, in another report,6 the vitamin D receptor was found to be required for the development of natural killer T cells, which are important cells in immune regulation, tumor surveillance, and host defense against pathogens.

Why Vitamin K Should Be Taken with Vitamin D

We add this section because, while vitamin D and calcium supplements increase the absorption of calcium, adequate vitamin K is essential to ensure that the calcium ends up in bone rather than as calcium deposits in blood vessels. The proper regulation of calcium is carried out by osteocalcin, a hormone like peptide produced by osteoblasts (bone cells that manufacture bone).7 Vitamin K is required for the conversion of the preosteocalcin molecule to osteocalcin, its active form. (In fact, mice with the osteocalcin gene knocked out have abnormally high amounts of visceral fat, and early clinical observations revealed “significantly lower serum OC [osteocalcin] values in patients suffering from type 2 diabetes compared to healthy persons, and restoration of glycemic control resulted in increased OC levels.”7

While the recommended daily allowance of vitamin K is 1 µg/kg of body weight per day, that is based only upon adequate levels for proper blood clotting and not on the amount required for optimal bone formation or to prevent calcium deposition in blood vessels by carboxylating osteocalcin. “There is some evidence that the current RDA may not be sufficient to maximally carboxylate [activate] this protein [osteocalcin].”7 Most dietary vitamin K comes from a few leafy green vegetables and four vegetable oils (soybean, cottonseed, canola, and olive); however, the bioavailability from vegetables is relatively poor. “The 2005 Dietary Guidelines for Americans recommends 3 cups/week of dark green vegetables, which contain about 100 to 570 µg/serving of vitamin K.”8 However, what is actually absorbed is unclear and likely to be much less.

Studies such as that of Sokoll et al.9 found that increasing vitamin K intake from 100 to 420 µg/day resulted in a significant decline in the percentage of uncarboxylated osteocalcin within five days, suggesting that the “normal” intake of vitamin K in the North American population is not sufficient to maximally carboxylate osteocalcin.

Videos (show all)

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Merry Christmas from Life Priority
Life Priority Interview With Co-Founders Greg & Michelle Pryor
Vitamin-D3_42 Percent Of Americans Are Vitamin D Deficient
Finishing the LA Marathon!


Joint Decision, One-Per-Meal LifeGuard, Lifeshield, Lift, Mind, Omega-3 Priority, Sunlife, Hair & Nails, Lift Caps, Muscle Memory, Prostate Priority



11184 Antioch Rd Ste 417
Overland Park, KS

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