ChattyLime - Marketing with a Twist

https://smpl.is/amjhc

Cleaning Up The Murky Window Into B2B Marketing Also in the Forbes CMO Newsletter: Changing website strategy as AI agents come out in full force, World Cup gets attention in the U.S. (as well as around the world).

B2B marketers have an opportunity to tap into Reddit's vast user base for enhanced targeting and engagement.

www.marketscale.com

Too many B2B businesses have never explicitly defined what marketing is supposed to do.

B2B Marketing Has A Purpose Problem According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary driver of growth for the business. Yet they believe (47%) that many of their peers see marketing as a support or promotion function that handles sales requests, promotes news,....

https://smpl.is/algwt

72% of B2B software buyers now use ChatGPT to evaluate vendors, and most brands aren't showing up 72% of B2B software buyers use ChatGPT during vendor evaluation, yet 51% of tech brands have zero AI citations. What procurement and marketing ops teams must ac

Thoughts on the "de-influencing" strategy? i.e. companies remove the corporate layer and put a human face at its center.

I Audited Top B2B Startups on LinkedIn. Their Corporate Pages Are Dead, but Where They're Growing Is Genius In B2B marketing, personal brands are outperforming company pages, but they also introduce new business and ownership risks.

https://smpl.is/al3xw

The B2B Marketing Framework Is Outdated—Here’s A Modern Replacement The model uses a skyscraper metaphor and identifies six core aspects of B2B marketing.

https://smpl.is/akx2b

Less Traffic, Better Leads: Is Google Fixing B2B Marketing? B2B traffic is down but pipeline quality is up. Learn the 5 steps to get cited by AI & reach buyers who arrive ready to convert.

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Why Boring B2B Marketing Is A Choice B2B buyers are people before they are professionals.

https://smpl.is/akiui

How CMOs Must Rethink B2B Content Strategy in the Age of AI: The DGR Interview with CMO Council’s Tom Kaneshige - Demand Gen Report Learn how B2B CMOs can adapt content strategy, workflows and personalization as AI becomes part of the buying process.

https://smpl.is/ak5bk

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