Smack! Media

Football season is officially kicking off, and we’re here for healthier snacks and beverages for fans, athletes, youth sports families and players.

Especially when they still taste GOOD.

We’re incredibly proud to be part of helping drive this initiative for Oobli as the brand teams up with the NFL Alumni Association around a shared goal: making it easier for families to reduce sugar without giving up the foods and beverages they love.

Oobli’s sweet proteins deliver sweetness as protein instead of carbs, offering an entirely new approach to reducing sugar.

And this partnership is taking that message beyond the sidelines.
🏈 Youth football camps and community events
🏈 Hall of Fame activities
🏈 NFL Alumni Super Week leading up to the 2027 Big Game in Los Angeles
🏈 The launch of Oobli Inside™, helping consumers easily identify foods and beverages made with Oobli sweet proteins

This is the kind of partnership we LOVE: innovation, wellness, sports and a mission that can make healthier choices more accessible to families everywhere.

So proud of the Oobli team and excited for what’s ahead this football season. 🙌

Read the full announcement on Woman's World Magazine.

We’re officially clocking out and thinking about dinner. 🐟🥑🍍

This week’s Friday night recipe inspo comes from Tieghan Gerard and her Bang Bang Salmon Bowls with Pineapple Slaw.

Think roasted salmon, rice, fresh pineapple slaw, creamy avocado and bang bang sauce all in one bowl. Even better? It comes together in about 30 minutes.

Fresh, colorful, a little spicy and exactly the kind of dinner we want heading into the weekend.
Saving this one. Who’s making it with us?

Recipe: Tieghan Gerard 💥

One wellness shift we are VERY here for: more conversations with women about getting stronger, not smaller.

Strength training, muscle health, bone health, protein, recovery and longevity have moved to the front of the women’s wellness conversation, especially for women in their 40s, 50s and beyond. Recent research continues to show that resistance training can improve muscle volume and strength in postmenopausal women.

And we love seeing it.

For too long, fitness marketing to women focused heavily on what our bodies should look like.

More of the conversation now is about what our bodies can do and how we can keep doing the things we love for a very long time.

That feels like progress.

More on Women's Health.

A brand and product we fueled on for years went away for a bit and now, IT’S BACK! 🙌

If you don’t know Phat Fudge®, you will now. One of the cleanest and tastiest performance snacks we’ve ever known of.

Congrats to Mary Shenouda for bringing it back! 🙌

The team SMACK! Media has stocked up.

From 16 surfers to the world’s largest women’s professional surfing contest. That’s growth worth celebrating.

The Super Girl Surf Festival is celebrating 20 years, growing from 16 young surfers and 200 spectators into the world’s largest women’s professional surfing contest.

That kind of growth doesn’t happen overnight. It comes from visibility, investment, community and brands willing to show up.

We love seeing women’s sports continue to take up the space they deserve, especially when it’s happening right here in Southern California. 🏄‍♀️

Who else is excited for Super Girl Surf Festival in Oceanside?

Women’s sports isn’t just getting more attention. It’s building an entirely new media ecosystem.

This week, Brittany Mahomes, co-owner of the Kansas City Current, helped unveil KC Current Studios, a new space created for original content, live broadcasts, podcasts, interviews and, importantly, telling more of the stories behind the athletes.

Brittany was joined by her children Sterling and Bronze for the opening, who may have stolen the show with their “KC Baby!” mic moment.

We love this.

Because great sports marketing has never been only about what happens during the game. It’s the personalities, preparation, challenges, communities and stories that turn casual viewers into real fans.

And as audiences for women’s sports continue to grow, so does the opportunity for brands to be part of those stories in meaningful, authentic ways.

At SMACK! Media, we’ve always believed storytelling is what creates connection. Women’s sports is showing just how powerful that connection can become.

Great coverage from People Magazine on what the Kansas City Current is building.

Memorial Day is a reminder that some stories carry far more weight than headlines or holidays.

Today, we pause to remember and honor the brave men and women who made the ultimate sacrifice in service to our country. 🇺🇸

As we spend time with family, friends, and community this weekend, we’re holding gratitude close and remembering the courage that made these moments possible.

Wishing everyone a meaningful and safe Memorial Day.

Memorial Day is almost here, and honestly, this recipe is exactly the kind of thing we want on the table ☀️

Fresh berries, pesto, mozzarella, arugula, and pasta tossed together into a side dish that feels light, flavorful, and easy for a crowd.

At SMACK! Media, we love seeing creators like Danae Halliday of make entertaining feel simple and approachable without overcomplicating it.

Who’s hosting this weekend? 👇