Solmade Studio

Introducing the full brand and website for Tisha Lugliani 🌱

When Tisha first came to me, she had her spa info/services on one website, and her skincare products on a separate website. It made managing her business clunky for her and confusing for customers, so we wanted to bring everything together under one website.

We started with the brand itself, creating a warm and layered identity to reflect her philosophy of treating skin conditions through holistic wellness and artisanal ingredients. Our goal was to position her as an overall wellness expert—with an undertone of Italian slow living—and we hope that comes through.

Take a look at theaesthetishan.com 💛

Introducing the new Lux Life Gym Design ✨ A luxury home gym design firm located in North Texas.

LLGD has entered a new chapter in business, sharpening their services and design offerings to create gorgeous in-home fitness spaces with a white glove experience. So we needed to take their brand from “gym” company to luxury design & build service provider.

A high-end website was the end goal, but we needed to set the foundation through the brand design first.

So we refreshed and expanded the visual system to include a rich color palette, sophisticated font hierarchy and custom patterns for a bespoke touch.

Then we built a clean, editorial style website with all new messaging where the company’s work can shine.

It’s not often that a client keeps their old logo through a rebrand, but I felt we could work with what he had and focus on expanding the brand around it. My client also had good brand equity in the color purple, but we warmed the palette up from his old colors and added some lush greens for contrast. A great example of how your logo alone is not your *brand.* Your brand is so much more than that.

What do you think?

Today is my 37th birthday 🎈So it feels like a good time to share a second look at Solmade’s rebrand.

Like I mentioned last week, the studio has grown so much over the past few years and it was time for our visual identity to catch up. But I’ve also grown and changed so much as a person, and this rebrand represents my personal growth just as much.

I’ve found myself again after having kids (dare I say I’m starting to have hobbies?!), I’ve healed physically and emotionally after some tough trials, and I’m more confident in who I am and the work I do than ever before.

I hope you feel that in Solmade’s brand now, and I hope you all find your inner light and enjoy this warm, sunny day ☀️

Photos by
Stationery Printing by

Introducing the new Solmade ☀️ What started as a refresh earlier this year evolved into a full rebrand, and I’m so excited to finally share it with the world.

I’ve always loved the double meaning behind my business name: work made from the soul, and “sol,” which means sun in Spanish. Warmth, optimism, artistry, light. Things that have always shaped both me and my work.

But I never gave my own brand the level of attention I give to my clients. Lots of reasons for that–fear of committing to a style or colors, lack of time, and I just wasn’t ready.

The internal evolution hadn’t happened yet. A rebrand can’t just be aesthetic. It has to reflect who you’ve already become.

Over the last few years, I’ve changed so much as a designer, business owner, and person. And this year I was ready to own the things that make this studio what it is.

So I created a custom wordmark with movement and warmth. I leaned into the sun motif instead of overcomplicating it. I embraced the color yellow (always my favorite, but I was scared to use it in my business), and grounded it in other earthy colors, textures and sun print patterns. And I refined my messaging around something I believe deeply: the best brands aren’t just seen, they’re felt.

This rebrand is a new chapter for Solmade Studio and for me personally. I wanted it to feel like this song sounds: a dandelion in the wind. A little earthy, bright, and free-spirited.

When we were shooting, my photographer said I was leaning into the sun like a wildflower, and that’s when I knew we nailed it.

Thanks for being on this journey with me.
xo, Jennifer

• Photos by
• Business naming by .co

A look at what was on my screen this week… and it was a lot!

-Finished branding for a Retail Advisory company

-Shared the launch of a florist client’s new homepage

-Sent off Creative Direction for two new brands

-Started early design concepts for a haircare product

-Refinements to an aesthetician’s online store

-And ugly doodles because I don’t think there’s any greater torture than a brand designer trying to design her own branding (🙋🏼‍♀️) and round and round we go. But truly, I have to order print items for my rebrand next week so we will be done this weekend one way or another 🙃

A moment for this rejected brand illustration that I think still deserves to shine after we went in a more graphic vs. painterly direction.

My client’s maiden name is Roseberry, and we drew special inspiration for the brand from her grandfather’s midcentury business cards, which had rose and berry illustrations.

I love that little strawberry 🥲 We almost cut it from the final marks because the client’s partner (her husband haha) was worried it didn’t make “sense.” But I said that’s what makes it unique and cool! Branding doesn’t always have to make perfect sense. Sometimes being a little offbeat and memorable is way more valuable. And they agreed.

Have you ever seen an illustration of a strawberry hanging from a rose stem before? I haven’t. It’s uniquely theirs 😍
floralillustration