Franchise Focused Marketing

Let us reintroduce ourselves! We are Franchise Focused Marketing (FFM), and we specialize in helping fitness brands grow through digital marketing, creative, strategy, tech + so much more. Swipe through to learn some fun facts about our team. ✨

Jumping on every trend might get you views, but views alone are not a marketing strategy.

The better question isn’t, “Is this trending?” It’s, “Does this support our bigger marketing goal?”

When trends align with your brand, audience, and objectives, they become a tool to strengthen your strategy, not a replacement for one.

Happy 4th of July from the FFM team! ✨

We wish you a fun and safe celebration with your loved ones. 🇺🇸 ❤️

If you work at or with a marketing agency, chances are you've checked off more than a few of these 😅 From AB testing ads, to requesting custom landing pages, to drinking endless amounts of coffee, FFM knows all about the quirks that come with digital marketing. Along with these silly quirks comes dedication, communication, and hard work to make a successful campaign. ✨

How many squares can you mark? Drop your score in the comments! 👇

Meet Danny, our Campaign Coordinator behind some of our digital campaigns and this month's ✨FEATURE FRIDAY✨! He recently joined our team and has been absolutely crushing it. He plays a key role in helping our clients generate leads and improve campaign performance. We're excited to spotlight Danny's hard work and impact on our team. 👏

Fun fact: Danny loves to travel! In the last few years, he's visited Japan and Colombia, and he even lived in Colombia for two years when he was younger. ✈️

We asked him a few questions:

Q: Describe the perfect weekend.
A: I’d say my perfect weekend would include going on a hike, spending time at the beach, going to an antique/flea market, and trying a new restaurant. I love spending time outdoors and checking out new trails and restaurants!

Q: What's your key to locking in?
A: My key to locking in definitely has to be coffee & music. Whenever I'm under a tight deadline I'll make sure I have my iced americano, throw on my headphones, and (try) to block out all outside noise.

Q: What’s one thing you could talk about for 30 minutes with zero preparation?
A: There's definitely a few things I could talk about for at least 30 minutes but if I had to choose I'd say either basketball or anime. I've been around both for the majority of my life so I never have a shortage of opinions and things to talk about.

Q: How do you recharge when the day isn’t going your way?
A: Whenever I'm having a rough day I like to go for a walk and just make sure to put things in perspective. Just taking a step away from things and resetting my thought process.

If your ad campaigns aren't getting a glow-up, what are we even doing?

Our Digital Marketing Specialists (DMS team) are basically campaign detectives, constantly on the case. They're consistently in client ad accounts, swapping out creative with fresh images and videos, testing new copy and headlines, and sharpening offers to be more clear, desirable, and urgent. They're also rifining targeting on platforms like Meta and refining keyword content for Google.

It's all about boosting that Click-Through Rate (CTR) and making sure your ads are working the best for your business. Because let's be real, 'set it and forget it' is not a strategy for success.