Becker Communications, Inc.

Specializing in marketing, PR, social media, and corporate communications Writer. Story Teller. Social Media Adventurist. Wife. Eldest of six girls. My Dad Says!

Dee Dee Becker offers a wealth of marketing, communications and PR experience which began in non-profit more than thirty years ago with the Cystic Fibrosis Foundation, American Diabetes Association and Sentara Healthcare (Norfolk, VA). In 1998, she founded Becker Communications, consulting with clients in the entertainment, transportation, education and legal sectors, including The New York Times

01/08/2024

I kicked off the new year by having a great conversation about community management with Hal Bleiweiss who, like me, is a Meta Certified Community Manager. We worked on the same team together at Meta and I was excited to be invited as a guest on his podcast.

Highlights from our fireside chat:

❓How I ended up working for Meta and what it’s like stepping onto its massive global campus in Menlo Park, CA and speaking on stage.

🆘 How I managed a university parent group when a student was arrested for having an assault rifle on campus - and how I continue to manage that group of nearly 30K parents today.

🎤 How I built a Facebook group for community managers of university parent groups. Nearly 700 members strong, this active community represents approximately 300 college parent groups across the US, Canada and UK with a subreach of more than 1M parents and growing. While UPGA represents a diverse cross section of colleges – public, private, ivy, community – members unite over shared experiences, including everything from helicopter parent discussions to support in times of crisis. Examples: a pandemic; a mental health crisis, yielding the highest rates ever on college campuses for anxiety, depression and suicidal ideation (Ref. The Mental Health Crisis on College Campuses: https://rb.gy/t2hl2t); and 13 deadly college campus shootings this year alone (https://rb.gy/lrpydl), several whose admin teams were supported in UPGA through these tragedies.

💭 A snapshot of how VR is changing the landscape for healthcare in terms of medical professionals and patient care.

🎧 Catch the podcast! https://lnkd.in/e4mcTKfM

🎥 Full VIDEO: https://rb.gy/wdytms

Cheers to all for a great 2024 ahead!
Dee Dee

Photos from Becker Communications, Inc.'s post 02/02/2022

I did a thing today - an amazing project with some rockstar professionals - and I am super grateful to have been given the opportunity to participate. So many laughs! I can't wait to share more about the experience with everyone, but, in the meantime, I had to share some of the shenanigans.
Cheers,
Dee Dee

The Facebook Company Is Now Meta - Meta 10/28/2021

And there you have it, folks. Meta it is! Apps and brand names will stay the same, but the metaverse is coming...

"The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company." ~Mark Zuckerberg

The Facebook Company Is Now Meta - Meta CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies.

Facebook debuts Ray-Ban Stories, smart glasses that record video 09/17/2021

The first pair of smart glasses made by Facebook and Ray-Ban are out. Called Ray-Ban Stories, they’re available almost anywhere Ray-Bans are sold, including LensCrafters and Sunglasses Hut stores. There’s a physical button on the glasses for recording, or you can say “Hey Facebook, take a video” to control them hands-free.

Will you be putting these on your holiday gift list? 🎁❓

Facebook debuts Ray-Ban Stories, smart glasses that record video Is the world ready for smart glasses powered by Facebook?

09/06/2021

Happy Labor Day! Wishing everyone a peaceful and relaxing day doing 💪 - or not doing 💤 - whatever you’d like today!

A special shout out to all our community manager friends. Hopefully you have earned yourself a day away from screen time! 💻 🙌

06/21/2021

🔥 It's General Assembly's Hit Play Marketing Week! 🔥

TOMORROW June 22 from 5 - 6 PM, GA will be hosting "Community Management for Digital Marketers," a virtual panel discussion featuring Facebook Certified Community Managers: Kara Cronin, Briana Melissa Ford, Steve Kenniff and yours truly, Dee Dee Becker!

Kara, Briana, Steve and I will share our thoughts on the value of communities, tips and tools for building them, and our personal experiences with digital marketing, community management, and the Facebook Certified Community Management program.

If you're as passionate about community management as we are - or you're looking to learn more - join us for this FREE event. There will be great discussion with time for Q&A. We’d love to “see” you there!

**Register for the event here → https://ga.co/3iDjR8f **

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries.

06/14/2021

Community Management for Digital Marketers

Save the Date: June 22, 2021

Next week GA (General Assembly) is hosting Community Management for Digital Marketers, a virtual panel discussion featuring Facebook Certified Community Managers: Kara Cronin, Briana Melissa Ford, Steve Kenniff and yours truly, Dee Dee Becker!
Kara, Briana, Steve and I will share our thoughts on the value of communities, tips and tools for building them, and our personal experiences with digital marketing, community management, and the Certification program.

The event is totally free and it's bound to be a great discussion with plenty of time for Q&A. We’d love to “see” you there!

**Register for the event here → https://ga.co/3iDjR8f **

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries.

06/03/2021

🚨 Crisis management tips for online communities 📣

If you are a community manager like me, you already know that running a Facebook group - or any online community anywhere - is not as easy as it sounds. In fact, it rarely is. Depending on which way the wind blows on any given day, you could enter the group you've always known and loved or find yourself in the midst of chaos for any number of reasons. Will you rise to the occasion or let the chips fall where they may?

In this two-part Facebook community series, I offer practical tips honed from experience to help prepare you and your admin team for the unexpected, and sometimes life-altering, disruptions to your community’s day-to-day operations. You will learn about the preventative steps and Facebook tools you can use to set yourself up for success.

Cheers,
Dee Dee, FCCM

05/06/2021

Harry and David getting “fresh” with its customers. ⚠️

What are your favorite “advertising gone wrong” stories?

05/02/2021

📣 HAPPENING TONIGHT! 📣

Join me tonight on Clubhouse, at 5:30 pm EST, along with the fabulous Grown and Flown Parents admin team. We will be talking about Finding Parenting Support and Community When You Have Teens and Young Adults.

Feel free to join in the conversation with us! Looking forward to some spirited discussion!
Cheers!
Dee Dee

Link to join: https://www.joinclubhouse.com/event/mgE3zXXB

Photos from Becker Communications, Inc.'s post 05/02/2021

Trying something new! I will be on Clubhouse tomorrow night - Sunday, May 2, at 5:30 pm EST - with the Grown and Flown Parents admin team. We will be talking about Finding Parenting Support and Community When You Have Teens and Young Adults. Feel free to join in the conversation with us! Looking forward to some spirited discussion!
Cheers!
Dee Dee

Link to join: https://www.joinclubhouse.com/event/mgE3zXXB

04/17/2021

As a Facebook Certified Community Manager, you've heard me share about one of my favorite communities before - Virginia Tech Parents. Recently the group and a particularly talented member was highlighted in the spring 2021 issue of Magazine. We are so proud of this member and the heart and spirit of our community as a whole. I'm so lucky to be a part of it, along with an extraordinary admin team whose dedication and compassion are unmatched. Hokie Proud!
Learn about Tammy, Moose and our fabulous group here ➡️ https://www.vtmag.vt.edu/spring21/parents-pups.php?fbclid=IwAR2Ojw51TJDxKzyRCFt5RFwka36AXEF_D6LDGI2w5JD2BDVVFo-bAa3qAgc
Cheers!
Dee Dee

Why today’s healthiest brands invest in certified community managers | Ad Age 04/14/2021

Last year I shared about becoming a Facebook Certified Community Manager. I had the unique opportunity to participate on the team at Facebook that developed this certification program which teaches the required skillsets for managing online communities – and as record numbers of consumers moved online in 2020 due to the pandemic, the role of the community manager became exponentially more important.

Out today from Ad Age, this article highlights the value of expertly trained community managers, those of us who work day in and day out to maintain, improve upon and, in some cases, restore reputation. It’s not as easy as it may look. Over the years, I have helped manage communities in crisis, including everything from a bomb threat and a student with an assault weapon, to tragic suicides, fatal accidents and, of course, the pandemic - all which played out online under the watchful eyes of the stakeholders.

My favorite quote in this article: "In good times or bad, having well-trained community managers is the absolute best way to minimize risk." Couldn’t agree more.

Why today’s healthiest brands invest in certified community managers | Ad Age With COVID-19 laying siege to brands in the past year, many companies suddenly realized the value of community managers to building strong brands. Long seen as a customer service role, they are the ones on the front lines fighting for the integrity of the brand every day. Here’s why professionally...

04/10/2021

When proofreading goes wrong...locals will appreciate (or not) this one!

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Dee Dee’s Story

Writer. Story Teller. Social Media Adventurist.

Dee Dee Becker offers a wealth of marketing, communications and PR experience which began in non-profit more than thirty years ago with the Cystic Fibrosis Foundation, American Diabetes Association and Sentara Healthcare (Norfolk, VA). In 1998, she founded Becker Communications, consulting with clients in the entertainment, transportation, education and legal sectors, including The New York Times Company, Virginia Port Authority, and ESPN.

As a Facebook Power Admin, Dee Dee’s talents include crafting and telling the stories of health care systems and other industries “doing good” for the communities they serve. Nothing energizes her more than leveraging the power of digital media to maximize online presence, build and engage communities and strengthen brand loyalty.

Facebook here she comes! In February Dee Dee heads to Facebook headquarters in Menlo Park, California to attend the 2019 Facebook Communities Summit where she will speak as part of a panel on Crisis Management and Disaster Communications. This is an invite-only event for Facebook Power Admins like herself and other leaders of businesses, nonprofits and interest-based communities who will come together to connect, learn from each other and hear from Facebook about the latest tools and programs they are building. Stay tuned as she shares more on what promises to be an unforgettable experience!

Background:

Dee Dee’s expertise is rooted in communications planning, writing and management across multiple platforms including traditional, web and social media. Her background includes planning and managing major corporate communications and PR initiatives for health care organizations, ranging from mergers and acquisitions to program and service line publicity and crisis management. Ask her about the time a Navy jet crashed in Virginia Beach (all survived!), or the time a hospital patient created quite the commotion with a fake bomb threat – no doubt, her biggest exercises in crisis communications and social media.

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