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With our all-in-one styling tool, The Mint helps women embrace their textured hair with tools that make styling faster, easier, and more convenient than ever.

05/09/2026

For every kind of Mom... this one's for YOU!

Grab The Mint at Ulta.com for $50 OFF + FREE Shipping and Wash Day Tool Kit

[Wash Day Kits are while supplies last only]
Link in bio 🛍️🛍️

05/01/2026

SHOP at Ulta.com for $50 OFF, FREE Shipping, AND FREE Wash Day Tool Kit until Mother's Day ONLY

Limited Wash Day Tool Kit stocks so grab yours now 🛒🛒

RichMOM: Dr. Liz!

Are your kids tired of protective hair styles too? Mommy [name] used The Mint to make both of her daughters' hairs in under 30 minutes. Let's just say the girls are excited to have a free hair style to wear that day 😍😍

Link in bio 🔗

04/29/2026

A LOT of moms are just barely holding it together right now, but they make space and time amidst the chaos for their little ones. This Mother’s Day, we’re celebrating the rituals that hold it all together 🤍

Thank you! From now until mother's a limited time, you can get $50 off your purchase at ulta.com PLUS a free washday gift set to set it off!! 😍

Wash day kits are limited stocks only so check out ASAPP
And it you're looking for something to give this Mother's Day, let this be it 🤱🏽👩‍👧‍👦 link in bio 😉

04/19/2026

Right when we were ready to launch The Mint, I received a Stage 3 Colorectal Cancer diagnosis.

For those of you who are new here, I'd like to share a piece of history while building this company.

This expansion at the Ulta website is proof that our voices (and our curls, coils, and waves) are being heard LOUD and CLEAR.

A WIN for the brand, but more importantly, it’s a win for representation on the virtual shelves. Girls, get ready... we’re taking up space!

Shop the Mint at Ulta.com or hit the link in my bio ⛓️‍💥 Don't forget to follow along because we'll be announcing something soon as thank you for your support 👧🏾💐👀

04/07/2026

Does your curly kid can't sit through the entire 3 hours of wash day too? Watch how Dad did his daughter's hair in under 15 minutes while she watches TV! Not a single complaint 😅 and more importantly... a relaxed scalp and hair for being able to wear her natural curls so easily.

The Mint doesn't just give you beautiful curls at every after session, it also gives you your time back.

➡️ Shop now. Link in bio 🔗

04/02/2026

Every big business starts with a personal "why."

For me, it was the "wash day" struggle. That salon hassle, that arm workout wrestle. So I made the Mint💇🏾‍♀️

Thank you for for organizing such a beautiful event. Being part of this cohort is a reminder that we don't have to survive this landscape alone... We learn together, share tips, and innovate for our communities 🥹🫂🫂

Can't wait to tell you all what's next! I have so much more to share about this experience and I hope you come along with the ride!!

03/25/2026

Real innovation isn’t always easy, but it’s always worth it, especially when you have the right partners in your corner. 💖

At Richualist, we are so incredibly grateful to for seeing the vision and incubating real beauty and wellness innovation. Because they’ve given The Mint a space to thrive, we’re able to bring salon-level ease directly to your bathroom sink.

It’s getting really real out here in the tech space, and we are so hyped to be growing alongside other innovative founders who are pushing boundaries and redefining what "wellness" looks like. There is so much power in this community, and we’re just getting started.

Here’s to more innovation, more ease, and better hair for everyone. ✨

02/22/2026

MEET THE MINT at !

Our CEO will be live to break down the tech, the savings, and the secret to the fastest, healthiest washday of your life 💆‍♀️

Don't miss out on February 25th at 6 PM CST. Turn on reminders for the event so you don’t miss a single second!

12/06/2025

Meet your curl game-changer. ✨

The Mint isn’t just another styling tool—it’s engineered for texture. With controlled product distribution, gentle warming, and professional results at home, every curl gets the treatment it deserves.

✓ Reduces shedding & breakage up to 70%
✓ Refillable pod system for sustainability
✓ Ultimate curl definition in 20 minutes or less

Your curls have been waiting for this.

GET $50 OFF WITH CODE THANKFULCURLS

11/30/2025

Your curls were MINT to shine! The secret to elevated wash days?

The Mint delivers:

✨ Faster, easier, healthier detangling
✨ Gentle product warming for faster, healthier results
✨ Deeper, faster pe*******on for money curls
✨ Half the time, double the definition

Washdays can be easy with The Mint by Richualist. Your dream curls are just a Mint away!

10/17/2025

Don’t know our name yet? Let’s right that wrong. Follow along and learn how The Mint by Richualist is slashing washday styling in half, decreasing shedding and breakage by up to 70%, and giving you the easiest and juiciest washdays of your life! 🤯😲🫢

Use your Mint with your favorite curl creams or gels for styling, deep conditioners and bond repair products for treatments, or oils for curlsafe (tm) hot oil application. ➰👩🏾‍🦱➰

Our hair doesn’t have to be hard. Click the link to sign up for email offers and exclusive community BFCM discounts 💌

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