MidTown Tosa, Inc.
MidTown Tosa represents 50 locally owned, small businesses along North Avenue in central Wauwatosa.
MidTown Tosa is the premier destination in central Wauwatosa, offering exceptional products and services to our desirable neighborhood and beyond. Located on West North Avenue between 80th Street and Swan Blvd (92nd St.), MidTown’s fifty businesses are minutes away from Mayfair Mall, the Milwaukee Regional Medical Center, and a large portion of both Milwaukee and Waukesha counties.
Midtown local business are trying to reactivate our FB account! Great things happening in our neighborhood. Thank you for your support!
06/11/2025
🎶 Midtown Music Crawl! 🎸
Join us for the Midtown Music Crawl — a free, walkable live music event happening on the last day of Tosa public schools!
📅 Thursday, June 12th from 2–9PM
Join us for live performances, pop-up patios, kid-friendly activities, and all around great local vibes at 12 unique stops! 🎤☀️
•Swan Serv-U Pharmacy (3–6pm) – Karaoke
•Tosa Physical Therapy (2–3pm) – Matt “MF” Tyner
•Kelly’s Greens (4–6pm) – Jesus Villa
•Ray’s Bar (1–7pm) – Music coloring pages for kids
•Lion’s Tail (6–9pm) – Corynn & Company
•Joy Ice Cream Social (5–7pm) – Field Trip
•Firefly Real Estate (2:30–4:30pm) – shell bells
•Fiddleheads Patio (3–5pm) – Gracie Olejniczak
•The Local Makery (2:30–4:30pm) – Johann Albrecht Trio
•Communication & Feeding Specialists (4–4:45pm) – David Landau
•Tosa Peds (Parking Lot) (6:30–8pm) – Petty Cash
•Hoyt Park Landing (6–8pm) – Paul Rebek
05/30/2025
Hey Wauwatosa, set your pencils down and grab your dancing shoes- ✏️ 💃 🕺🏽
Stay “tuned” for more deets! 👀
📅: June 12th (last day of tosa public schools)
Music, beer, bubbles, chalk, ice cream and more!
🎶 💃 🕺🏽 🍻 🫧 🎨 ☀️
04/01/2025
Women's History Month may have officially wrapped up yesterday, but celebrating the incredible women of Midtown Wauwatosa is always in season! 💪🌟
We’re shining a light on just a few of the amazing women-owned businesses that help make Midtown shine! 💼❤️
🍦 Liz Joy, Joy Ice Cream
🏡 Katie Sprague & Katie Wakefield, Firefly Real Estate
🌳 Erin Kelly, Kelly’s Greens
💪 Kat Hurst, Tosa Physical Therapy and Wellness
🧃 Erin McCorkle, Kwench Juice Cafe
🦷 Dr. Anne Allmann, Tosa Dental
🎀 Lynn Knutson, Shine Salon
👓 Cindy Seemann, Design Vision Optical
❄️ Midtown Tosa Hot Cocoa Crawl ❄️
🗓️ Sunday 3/9 1PM - 4PM
FREE 👏
🍫 Hot Cocoa (or a fun giveaway) at every participating stop in Midtown, plus a 🎟️ punchcard raffle for a killer gift basket!
📌 Participating Businesses-
Firefly Real Estate
Tosa PT & Wellness
Joy Ice Cream
Kelly’s Greens
Ray’s Bar
Kwench Juice
The Local Makery
Fiddleheads
Sendiks
Communication and Feeding Specialists
Colectivo
02/28/2025
❄️☕ Get ready Wauwatosa! The Midtown Tosa Hot Cocoa Crawl is coming, and it’s going to be SWEET! 🍫✨
📅 Sunday, March 9th�
⏰ 1:00 – 4:00 PM
Grab your crew and sip your way through Midtown Tosa, stopping at your favorite local spots for delicious hot cocoa! 🔥☕ Collect punches on your card, then enter to win a gift basket packed with goodies from participating businesses! 🎁🎉
Don't miss this cozy, chocolatey adventure! 🍫🙌
05/25/2024
Join the fun at Rays! June 2!
We are 10 days away from Wisconsin’s largest Toppling Goliath Brewing Co. parking lot party! Join us on Sunday, June 2nd from 12-6pm in Ray’s parking lot - everyone’s invited! We can’t wait to boogie down with you all while DJ Fuzzy Logic works his musical magic…stay tuned for the food menus and full tap list to be released next week!
05/17/2024
Hey MidTown Tosa! Neighborhood plant sale TODAY May 17 and May 18. Best deals around! All proceeds go to help end MS!
05/07/2024
Milwaukee Magazine's Best of the Burbs results are in and MidTown Tosa is well represented. Congratulations to Joy Ice Cream Social, Lions Tail Brewing, Rays Wine and Spirits, and Fiddleheads.
But also congratulations to ALL the other Tosa businesses and venues that were recognized: Draft & Vessel, North Avenue Grill, Lucky Joe's Tosa, Le Reve, Balistreri's, Ristorante Bartolotta, India Garden, BelAir Cantina, Leff's Lucky Town, Crafty Cow, Tosa Farmer's Market, Maggio's Wood Fired Pizza, Tosa Pool, Wauwatosa Village, TosaFest, The Flower Lady, The Flannel Fox, Mayfair Mall, and Wauwatosa Ace Hardware.
Wow, what an amazing community we have!
Best of the Burbs Readers’ Choice Winners 2024 From Cedarburg to Oak Creek to Waukesha, these are the top restaurants, shops, parks and more in Milwaukee’s suburbs, as chosen by our readers.
04/27/2024
Makers Market April 28 at Rays and Kelly’s Greens!
Join Kelly's Greens and Ray's Wine and Spirits for a Spring makers market this Sunday from 12-4. There will be over 20 local makers, food trucks, a DJ, and more!
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