Half Caked

Our In Sync Liquid Blush gives your cheeks the healthiest looking flush with just a few taps of your fingertips. This unique formula applies like a liquid-mousse and dries to a soft, natural finish. Can be easily sheered out, or built up to an intense flush to meet your blushing needs ✨

I’ll take “things you can always find in my makeup bag for $200, Alex” ✨ Our double dipper color duos feature buttery soft, luminous highlighting powder melts right into your skin for a high-impact sheen that catches the light from every angle (no glitter necessary)

We loved these Candy Paint cheek + lip tint shades so much we made them in a liquid-mousse form ✨
which one is your favorite?

Thank goodness for Star Bright liquid brightener on the first Monday back to reality after daylight savings time hits 😮‍💨😩
How is everyone holding up today?

Our Candy Paint cream blushes, highlighters, and bronzers were all formulated to be sensitive skin friendly, contain minimal ingredients, and make your complexion look really, really good 🤭

Star Bright Liquid Brightener delivers a wash of color to the complexion to illuminate and combat dark circles and hyperpigmentation ✨
Do you use brightener as a step in your makeup routine?

The perfect product combination does exist ✨ did you know our 130 Defining Brush was custom created to work seamlessly with our Candy Paint cream bronzers? They’re truly a match made in dewy heaven

Texturize, tint, and tame your brows with our Get-Fluffed brow gel. Available in 3 neutral tints and 1 clear gel 🩵✨

Our No Chill Luster sticklighter delivers dewy radiance for cheekbones, décolleté, brow bone, shoulders and wherever else your heart desires 💖

Our Candy Paint Trifecta delivers a healthy glow for all skin types ✨ choose your own cream highlight, cheek + lip tint, and cream bronzer & unlock the dewiest complexion ever ✨

Our Get-Fluffed Brow Gel tames, texturizes, tints, and grooms your eyebrows to perfection. The mini spoolie coats each hair with a precise amount of product to provide natural-looking fullness 🩵