Redken

This dimensional copper by .levi 🇺🇸 frames the face beautifully with the radiance you know and love from Shades EQ ✨Shades EQ is formulated with reflective compounds and amino acids to provide ultimate shine & conditioning for true-to-tone color results with every use. There’s a reason it’s the #1 demi in the world* 😉

The , with all :
🩷 Roots: 10 g 07CC + 10 g 08CR + 10 g 07NW
🩷 Gloss: 30 g 09CR + 10 g 010AA
🩷 Hairline: 10 g 010AA

*Kline 2023 Global Haircolor Market

A trending color you need to know: Brown Sugar Bronde, perfected by using none other than Shades EQ, the #1 demi-permanent color in the world* 🖤

The for inspo the next time your client asks for bronde:
🩷Gloss: 25g 07NW + 10g 06GI + 10g 08GI + 6g 06N

*Kline 2023 Global Haircolor Market

Drum roll please. 🥁 Now introducing Color Gels Oils newest shades available now in Europe:

💛 9NA Mist
💛 7NA Pewter
💛 5NA Smoke
💛 10NW Macadamia Nut
💛 9NW Cream Soda
💛 7NW Milk Tea
💛 5NW Macchiato
💛 8WG Golden Apricot
💛 6WG Mango

Which shades are you most excited to try? Drop your country flag and let us know ⬇️ Available now at link in bio.

Hey Europe, are you ready?

🆕 Color Gels Oils shades are available now, bringing you even more versatility for bespoke gray coverage 💛

We're unveiling 9 stunning new shades that will transform your haircolor game. Head to link in bio to purchase at L'Oreal Partner Shop, or stay tuned for the big reveal of the shades at 8pm CET today. You won't want to miss it 👀

Obsessed doesn't even begin to describe how we feel about Red Wine haircolor by 😍 Perfect for that late summer, August to September transition.

Copper tones are trending but this look is classically timeless and the shine is next level thanks to Shades EQ ✨

The :
🩷 Gloss: 05C + 05NW + 06CB + 06WG (equal parts)

Are you ready to take your clients red? ❤️‍🔥⬇️

We've got something new for you, European Redken fam. 💛

Get ready to level up your gray coverage game. 🆕 Color Gels Oils shades are coming in hot. Think rich depth, bespoke naturals, and endless possibilities for creating the haircolor of your dreams.

Can you guess what shades are dropping? 🤔 Tell us your predictions in the comments below.

.mercedesss may have perfected copper hair color. This Shades EQ formula is vibrant, glossy, looks natural, and yet somehow better. 🧡

🩷 : 09AA + 08C + 08CR + 08WG

Pro Tip: The secret to luxurious color is in the mix. Formulating with brown to tan background shades provides the foundation needed for balanced yet natural results. Adding pure reflect shades with no background, like 08CR, provides vibrant true to tone results. The result is complex, expensive looking color.

Be still our hearts ❤️ We are in love with this copper doll-like hair perfection by Sweden Gloss Boss winner of creativeheadz_se.

Pro tip: Pre-pigmentation, or "filling" the hair, creates lit-from-within dimension. For reds especially, it helps keep the tone brighter, longer. ✨

🖤The with all
🩷 Pre-pigmentation: 08KK + 08GI + 06KK + Orange Kicker (1:1:1)
🩷Zone 1: 06GB + 06KK + 08KK (1:1)
🩷Zones 2 & 3: 08KK + 06KK + 06R + Orange Kicker (1:1:1)
(💡 KK is AA in North America)

Nashville, here we come 🤠 A little less than one month until we teach you the skills you need to rock it behind the chair. Our power education, up-close “High Touch” experiences, & social programming will help you learn better, earn better, and live best with Redken 🖤

It's not too late to buy your ticket at the 🔗 in our bio. We can't wait to see you there!

When it comes to becoming a blonding expert, you need the #1 demi-permanent in the world* 🌎 With the Shades EQ 1001 Blondes Collection, you're able to achieve any blonde thanks to:

🩷 Intense shine & conditioning
🩷 Intermixable shades for endless color possibilities
🩷 Bonder Inside Technology**

What's your favorite benefit of ? ⤵️

*Kline's 2022 Professional Hair Color Market Research in 10 countries
**Bonding benefits apply exclusively to Bonder Inside shades, not applicable to Gloss variants

"What I love about Color Fusion is the dimensional and shiny end result it gives to the hair!" - shares.

Check out this lived-in Cowboy Copper look 🤠 she created using and . Color Fusion provides a natural-looking, multi-dimensional color deposit, while Shades EQ adds unmatched condition and shine✨

🔥Hot tip: Formulate with copper and brown tones that complement each other without muting.

The :
🧡Zone 1: Color Fusion 5CC + 15 vol
🧡Zones 2 & 3: Color Fusion 7CC + 30 vol
🩷 Highlights: Shades EQ 08WG + 08CR + 09GRo (1:1:3)

Share your favorite formula below ⬇️

Kicking off the with SEQ Blonde #1: 🙌

Want to be SEQ Blonde #72? What about #303 or #999? Create your best blonde using any shade of the Shades EQ 1001 Blondes palette and tag it with for your chance to be featured right here. 🩷

Who will join us? Drop a ✋below if you are.