Rochester HealthSpan Medicine

Rochester HealthSpan Medicine

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Your health deserves more than 7 minutes. Care isnโ€™t measured in billing codes but true partnership

13/10/2026

๐Ÿฆด ๐—๐—ผ๐—ถ๐—ป๐˜ ๐—ฃ๐—ฎ๐—ถ๐—ป? ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฒ ๐—ก๐—ผ๐—ป๐˜€๐˜‚๐—ฟ๐—ด๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€! ๐ŸŒฟ Feel Better. Move Better. Stay Active!

At ๐—ฅ๐—ผ๐—ฐ๐—ต๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต๐—ฆ๐—ฝ๐—ฎ๐—ป ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ถ๐—ป๐—ฒ we offer ๐—ฝ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐—ถ๐—ฎ๐—ป-๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฒ๐—ฑ nonsurgical orthopedic procedures to help relieve pain, improve mobility, and support your active lifestyle.

๐Ÿ’š Joint injections for pain and inflammation

๐Ÿ’š Ultrasound guided procedures for precision and accuracy

๐Ÿ’š Personalized treatment for shoulder, knee, hip and many other musculoskeletal conditions

๐Ÿ’š Care provided by a ๐—•๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐—–๐—ฒ๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฒ๐—ฑ ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ถ๐—ป๐—ฒ ๐—ฃ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐—ถ๐—ฎ๐—ป

๐Ÿงก Expert Care. Transparent Pricing. No surprise bills

โœจ No membership required
โœจ No referral necessary
โœจ No insurance necessary

๐Ÿ“ž ๐—ฆ๐—ฐ๐—ต๐—ฒ๐—ฑ๐˜‚๐—น๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฎ๐—ฝ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†! ๐—–๐—”๐—Ÿ๐—Ÿ ๐Ÿฑ๐Ÿด๐Ÿฑ ๐Ÿฒ๐Ÿฒ๐Ÿฎ ๐Ÿฑ๐Ÿฑ๐Ÿญ๐Ÿฌ

12/10/2026

โœจ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ต๐—ผ๐˜„ ๐˜„๐—ฒ ๐—ฑ๐—ผ ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต๐—ฐ๐—ฎ๐—ฟ๐—ฒ โœจ At Rochester HealthSpan Medicine, our membership gives you a personal relationship with your physician: real time, real access, and a plan built around your goals.

โœ… Direct Primary Care with the same physician every visit
โœ… Lifestyle Medicine Consultation: metabolic, nutritional and hormonal test review, body composition analysis, and a personalized treatment plan
โœ… Comprehensive chronic disease management
โœ… Same-day or next-day appointments for acute visits
โœ… Private email and cell phone line to text/call just for members
โœ… Comprehensive annual physical exam
โœ… Routine follow-ups every 4โ€“6 months
โœ… Medications management
โœ… No insurance necessary. Immediate scheduling available for Dr. Covey Panel

๐— ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—น๐˜€๐—ผ ๐—ฒ๐—ป๐—ท๐—ผ๐˜† ๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐˜† ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ ๐Ÿฎ๐Ÿฌ% ๐—ผ๐—ณ๐—ณ ๐—ป๐—ผ๐—ป-๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€.

๐Ÿ‘‰ Enroll today at AthenaDirectCare.com | RochesterHealthSpan.com

12/10/2026

๐ŸŒฟ ๐—ฌ๐—ข๐—จ๐—ฅ ๐—›๐—˜๐—”๐—Ÿ๐—ง๐—›. ๐—ฌ๐—ข๐—จ๐—ฅ ๐—–๐—›๐—ข๐—œ๐—–๐—˜. ๐—ก๐—ข ๐— ๐—˜๐— ๐—•๐—˜๐—ฅ๐—ฆ๐—›๐—œ๐—ฃ ๐—ฅ๐—˜๐—ค๐—จ๐—œ๐—ฅ๐—˜๐——!
At Rochester HealthSpan Medicine, previously known as Athena Direct Primary Care & Lifestyle Medicine, we believe personalized, preventive healthcare should be accessible to everyone.Weโ€™re excited to offer a growing selection of Non-Member Services.

โœจ Why Choose Rochester HealthSpan Medicine?
โœ”๏ธ Personalized, evidence-based medical care
โœ”๏ธ Immediate Scheduling Available
โœ”๏ธ Transparent, upfront pricing
โœ”๏ธ No membership required
โœ”๏ธ No doctor referral necessary
โœ”๏ธ No insurance necessary to access our services
โœ”๏ธ A focus on prevention, early detection, and long-term wellness

๐Ÿ“ž Call 585-662-5510 to schedule your appointment!
๐Ÿ“ 30 Office Park Way, Pittsford, NY 14534

10/10/2026

๐ŸŒฟ Expertise you can trust. Care that sees the whole you. Dr. Carl Covey, a triple board-certified physician in Family Medicine, Sports Medicine, and Lifestyle Medicine, with over 24 years of clinical experience.

Dr. Covey brings our community extensive clinical expertise and a passion for whole-person health, prevention, and proactive care. At Athena, he partners with you to optimize your health at every stage of lifeโ€”helping you build habits that support feeling better, moving better, and living well.

His approach centers on six foundations of lifestyle medicine: Nourishing nutrition, Regular movement and physical activity, Restorative sleep, Stress management, Avoiding risky substance use, Positive social connections

At Athena Direct Primary Care & Lifestyle Medicine we believe in data and bring evidence informed decisions to your treatemtn plan. ๐—ง๐—ต๐—ฎ๐˜"๐˜€ ๐—ฃ๐—ฟ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐—ถ๐—ป๐—ฒ.
Biomarkers (comprehensive metabolic tests, hormone tests, early multi cancer screening blood test, hereditary cancer testing, gut microbiome test, comprehensive food sensitivity testing) as well as biometrics (vital signs, Inbody Body Composition Analysis, Echolight REMS Bone Density Scan, Coronary Artery Calcium Scan).

Whether youโ€™re working toward better fitness, managing a chronic condition, or taking steps to protect your future health, Dr. Covey offers personalized care guided by your needs and goals.

Prevent. Optimize. Thrive.

10/10/2026

๐—” ๐—ก๐—ฒ๐˜„ ๐—ก๐—ฎ๐—บ๐—ฒ. ๐—˜๐˜…๐—ฝ๐—ฎ๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€. ๐—ง๐—ต๐—ฒ ๐—ฆ๐—ฎ๐—บ๐—ฒ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—–๐—ฎ๐—ฟ๐—ฒ ๐—ฌ๐—ผ๐˜‚ ๐—ž๐—ป๐—ผ๐˜„ ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฟ๐˜‚๐˜€๐˜.
While our name is changing and our services are expanding, our commitment to you remains exactly the same. Nothing changes about the personalized, relationship-based healthcare you have come to know and trust.

Direct Primary Care remains the heart and foundation of Rochester HealthSpan Medicine.

What Is New?

Our evolution into Rochester HealthSpan Medicine reflects our vision of making proactive, personalized healthcare more accessible to our community.

Our Non Member Services Include:
๐ŸŒŸ Hereditary cancer risk testing
๐ŸŒŸ Multi-cancer screening
๐ŸŒŸ Gut microbiome testing
๐ŸŒŸ Comprehensive food sensitivity testing
๐ŸŒŸ InBody Body Composition Analysis
๐ŸŒŸ Echolight REMS Bone Density Scan
๐ŸŒŸ Heart Health Optimization Program
๐ŸŒŸ Hormone Optimization Program for women and men
๐ŸŒŸ Physician-supervised weight loss program
๐ŸŒŸ Wellness Optimization Program
๐ŸŒŸ Wellness Coaching Program
๐ŸŒŸ Medical Acupuncture
๐ŸŒŸ microneedling
๐ŸŒŸ Non-surgical orthopedic procedures and joint injections
๐ŸŒŸ Executive Physicals
๐ŸŒŸ Physicals for ages 12 and older
๐ŸŒŸ Physicals

This transition is not a departure from what made Athena special. It is a natural evolution of our mission and an opportunity to bring even more value to our existing members while extending our services

โœจ To learn more and schedule an appointment CALL 585-662-5510

08/10/2026

๐Ÿฆด ๐—ž๐—ป๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ผ๐—ป๐—ฒ๐˜€. ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ป๐—ฐ๐—ฒ. ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต๐—ฆ๐—ฝ๐—ฎ๐—ป.

Discover ๐—ฅ๐—ฎ๐—ฑ๐—ถ๐—ฎ๐˜๐—ถ๐—ผ๐—ป-๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐—˜๐—ฐ๐—ต๐—ผ๐—น๐—ถ๐—ด๐—ต๐˜ ๐—ฅ๐—˜๐— ๐—ฆ bone health assessments at Athena Direct Primary Care & Lifestyle Medicine!

REMSโ€”Radiofrequency Echographic Multi-Spectrometryโ€”uses ultrasound to assess bone density at the lumbar spine and hip.

๐ŸŒฟ What are the advantages compared with DEXA?

โœ… No ionizing radiation: REMS uses ultrasound; DEXA uses X-rays.
โœ… Quick, comfortable, noninvasive assessment with a portable device.
โœ… Additional insight into bone fragility: REMS provides a Fragility Score beyond bone density to help further assess your fracture risk for a personalized bone health discussion.

๐Ÿ”Ž What are the limitations?

โ€ข DEXA remains the established reference standard at this time
โ€ข REMS does not identify spinal compression fractures; additional imaging may be needed.
โ€ข REMS and DEXA results are not 100% interchangeable. REMS has a root-mean-square coefficient of variation (RMS-CV) of 0.38% for the spine and 0.32% for the femur, indicating high intra-system precision compared to DEXA.

Understanding your bone health is the first step toward taking action. Pair your assessment with personalized guidance on nutrition, strength training, fall prevention, and treatment when appropriate.

๐Ÿ“ž Call 585-662-5510 to schedule your Echolight REMS assessment!
๐ŸŒ AthenaDirectCare.com
๐Ÿ“ 30 Office Park Way, Pittsford, NY 14534

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