Rochester HealthSpan Medicine
Your health deserves more than 7 minutes. Care isnโt measured in billing codes but true partnership
13/10/2026
๐ฆด ๐๐ผ๐ถ๐ป๐ ๐ฃ๐ฎ๐ถ๐ป? ๐๐
๐ฝ๐น๐ผ๐ฟ๐ฒ ๐ก๐ผ๐ป๐๐๐ฟ๐ด๐ถ๐ฐ๐ฎ๐น ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐! ๐ฟ Feel Better. Move Better. Stay Active!
At ๐ฅ๐ผ๐ฐ๐ต๐ฒ๐๐๐ฒ๐ฟ ๐๐ฒ๐ฎ๐น๐๐ต๐ฆ๐ฝ๐ฎ๐ป ๐ ๐ฒ๐ฑ๐ถ๐ฐ๐ถ๐ป๐ฒ we offer ๐ฝ๐ต๐๐๐ถ๐ฐ๐ถ๐ฎ๐ป-๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฑ nonsurgical orthopedic procedures to help relieve pain, improve mobility, and support your active lifestyle.
๐ Joint injections for pain and inflammation
๐ Ultrasound guided procedures for precision and accuracy
๐ Personalized treatment for shoulder, knee, hip and many other musculoskeletal conditions
๐ Care provided by a ๐๐ผ๐ฎ๐ฟ๐ฑ ๐๐ฒ๐ฟ๐๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐ฆ๐ฝ๐ผ๐ฟ๐๐ ๐ ๐ฒ๐ฑ๐ถ๐ฐ๐ถ๐ป๐ฒ ๐ฃ๐ต๐๐๐ถ๐ฐ๐ถ๐ฎ๐ป
๐งก Expert Care. Transparent Pricing. No surprise bills
โจ No membership required
โจ No referral necessary
โจ No insurance necessary
๐ ๐ฆ๐ฐ๐ต๐ฒ๐ฑ๐๐น๐ฒ ๐๐ผ๐๐ฟ ๐ฎ๐ฝ๐ฝ๐ผ๐ถ๐ป๐๐บ๐ฒ๐ป๐ ๐๐ผ๐ฑ๐ฎ๐! ๐๐๐๐ ๐ฑ๐ด๐ฑ ๐ฒ๐ฒ๐ฎ ๐ฑ๐ฑ๐ญ๐ฌ
12/10/2026
โจ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ต๐ผ๐ ๐๐ฒ ๐ฑ๐ผ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ฐ๐ฎ๐ฟ๐ฒ โจ At Rochester HealthSpan Medicine, our membership gives you a personal relationship with your physician: real time, real access, and a plan built around your goals.
โ
Direct Primary Care with the same physician every visit
โ
Lifestyle Medicine Consultation: metabolic, nutritional and hormonal test review, body composition analysis, and a personalized treatment plan
โ
Comprehensive chronic disease management
โ
Same-day or next-day appointments for acute visits
โ
Private email and cell phone line to text/call just for members
โ
Comprehensive annual physical exam
โ
Routine follow-ups every 4โ6 months
โ
Medications management
โ
No insurance necessary. Immediate scheduling available for Dr. Covey Panel
๐ ๐ฒ๐บ๐ฏ๐ฒ๐ฟ๐ ๐ฎ๐น๐๐ผ ๐ฒ๐ป๐ท๐ผ๐ ๐ฝ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ ๐ฎ๐ฐ๐ฐ๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ฎ๐ฌ% ๐ผ๐ณ๐ณ ๐ป๐ผ๐ป-๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐.
๐ Enroll today at AthenaDirectCare.com | RochesterHealthSpan.com
12/10/2026
๐ฟ ๐ฌ๐ข๐จ๐ฅ ๐๐๐๐๐ง๐. ๐ฌ๐ข๐จ๐ฅ ๐๐๐ข๐๐๐. ๐ก๐ข ๐ ๐๐ ๐๐๐ฅ๐ฆ๐๐๐ฃ ๐ฅ๐๐ค๐จ๐๐ฅ๐๐!
At Rochester HealthSpan Medicine, previously known as Athena Direct Primary Care & Lifestyle Medicine, we believe personalized, preventive healthcare should be accessible to everyone.Weโre excited to offer a growing selection of Non-Member Services.
โจ Why Choose Rochester HealthSpan Medicine?
โ๏ธ Personalized, evidence-based medical care
โ๏ธ Immediate Scheduling Available
โ๏ธ Transparent, upfront pricing
โ๏ธ No membership required
โ๏ธ No doctor referral necessary
โ๏ธ No insurance necessary to access our services
โ๏ธ A focus on prevention, early detection, and long-term wellness
๐ Call 585-662-5510 to schedule your appointment!
๐ 30 Office Park Way, Pittsford, NY 14534
10/10/2026
๐ฟ Expertise you can trust. Care that sees the whole you. Dr. Carl Covey, a triple board-certified physician in Family Medicine, Sports Medicine, and Lifestyle Medicine, with over 24 years of clinical experience.
Dr. Covey brings our community extensive clinical expertise and a passion for whole-person health, prevention, and proactive care. At Athena, he partners with you to optimize your health at every stage of lifeโhelping you build habits that support feeling better, moving better, and living well.
His approach centers on six foundations of lifestyle medicine: Nourishing nutrition, Regular movement and physical activity, Restorative sleep, Stress management, Avoiding risky substance use, Positive social connections
At Athena Direct Primary Care & Lifestyle Medicine we believe in data and bring evidence informed decisions to your treatemtn plan. ๐ง๐ต๐ฎ๐"๐ ๐ฃ๐ฟ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐ ๐ฒ๐ฑ๐ถ๐ฐ๐ถ๐ป๐ฒ.
Biomarkers (comprehensive metabolic tests, hormone tests, early multi cancer screening blood test, hereditary cancer testing, gut microbiome test, comprehensive food sensitivity testing) as well as biometrics (vital signs, Inbody Body Composition Analysis, Echolight REMS Bone Density Scan, Coronary Artery Calcium Scan).
Whether youโre working toward better fitness, managing a chronic condition, or taking steps to protect your future health, Dr. Covey offers personalized care guided by your needs and goals.
Prevent. Optimize. Thrive.
10/10/2026
๐ ๐ก๐ฒ๐ ๐ก๐ฎ๐บ๐ฒ. ๐๐
๐ฝ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐. ๐ง๐ต๐ฒ ๐ฆ๐ฎ๐บ๐ฒ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐๐ฎ๐ฟ๐ฒ ๐ฌ๐ผ๐ ๐๐ป๐ผ๐ ๐ฎ๐ป๐ฑ ๐ง๐ฟ๐๐๐.
While our name is changing and our services are expanding, our commitment to you remains exactly the same. Nothing changes about the personalized, relationship-based healthcare you have come to know and trust.
Direct Primary Care remains the heart and foundation of Rochester HealthSpan Medicine.
What Is New?
Our evolution into Rochester HealthSpan Medicine reflects our vision of making proactive, personalized healthcare more accessible to our community.
Our Non Member Services Include:
๐ Hereditary cancer risk testing
๐ Multi-cancer screening
๐ Gut microbiome testing
๐ Comprehensive food sensitivity testing
๐ InBody Body Composition Analysis
๐ Echolight REMS Bone Density Scan
๐ Heart Health Optimization Program
๐ Hormone Optimization Program for women and men
๐ Physician-supervised weight loss program
๐ Wellness Optimization Program
๐ Wellness Coaching Program
๐ Medical Acupuncture
๐ microneedling
๐ Non-surgical orthopedic procedures and joint injections
๐ Executive Physicals
๐ Physicals for ages 12 and older
๐ Physicals
This transition is not a departure from what made Athena special. It is a natural evolution of our mission and an opportunity to bring even more value to our existing members while extending our services
โจ To learn more and schedule an appointment CALL 585-662-5510
๐ฆด ๐๐ป๐ผ๐ ๐๐ผ๐๐ฟ ๐ฏ๐ผ๐ป๐ฒ๐. ๐ฃ๐ฟ๐ผ๐๐ฒ๐ฐ๐ ๐๐ผ๐๐ฟ ๐ถ๐ป๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐ฐ๐ฒ. ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐๐ผ๐๐ฟ ๐๐ฒ๐ฎ๐น๐๐ต๐ฆ๐ฝ๐ฎ๐ป.
Discover ๐ฅ๐ฎ๐ฑ๐ถ๐ฎ๐๐ถ๐ผ๐ป-๐ณ๐ฟ๐ฒ๐ฒ ๐๐ฐ๐ต๐ผ๐น๐ถ๐ด๐ต๐ ๐ฅ๐๐ ๐ฆ bone health assessments at Athena Direct Primary Care & Lifestyle Medicine!
REMSโRadiofrequency Echographic Multi-Spectrometryโuses ultrasound to assess bone density at the lumbar spine and hip.
๐ฟ What are the advantages compared with DEXA?
โ
No ionizing radiation: REMS uses ultrasound; DEXA uses X-rays.
โ
Quick, comfortable, noninvasive assessment with a portable device.
โ
Additional insight into bone fragility: REMS provides a Fragility Score beyond bone density to help further assess your fracture risk for a personalized bone health discussion.
๐ What are the limitations?
โข DEXA remains the established reference standard at this time
โข REMS does not identify spinal compression fractures; additional imaging may be needed.
โข REMS and DEXA results are not 100% interchangeable. REMS has a root-mean-square coefficient of variation (RMS-CV) of 0.38% for the spine and 0.32% for the femur, indicating high intra-system precision compared to DEXA.
Understanding your bone health is the first step toward taking action. Pair your assessment with personalized guidance on nutrition, strength training, fall prevention, and treatment when appropriate.
๐ Call 585-662-5510 to schedule your Echolight REMS assessment!
๐ AthenaDirectCare.com
๐ 30 Office Park Way, Pittsford, NY 14534
08/10/2026
To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly. - Henri Bergson #1 Free Meditation App for Sleep, Relax & More
Contact the business
Website
Alerts
Be the first to know and let us send you an email when Rochester HealthSpan Medicine posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
07/10/2026