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The first gel toothpaste in the world, Close Up has the power of germ-fighting mouthwash to give you up to 12 hours fresh breath. Stay closer for longer!

Signal and Close Up are two of the world’s best-selling toothpaste brands, developed to give you a fresh, healthy smile. Some four billion people around the world use our products, and our research and development experts apply cutting-edge technology to ensure Signal and Close Up toothpastes keep teeth whiter, brighter and stronger – and your smile at its best.

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Don't forget to brush your teeth before you go sleep! Remind your loved ones too!

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How was Lunch? Did you brush your teeth afterwards?

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Brighten up your day with gorgeous bright teeth!

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Follow your dreams with a smile.

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Behind every successful smile is a set of great teeth!

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Here's to a fresher new week!!!

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While brushing your teeth three times a day is ideal, more may not be. Brushing your teeth more than 3 times a day would begin to seem compulsive.

Excessive brushing could expose the root of the tooth to irritation, and that could in turn irritate the gums. Brushing vigorously can also erode tooth enamel. The trick is to brush very gently for two to three minutes.

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Enjoy your weekend!

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Foods that are firm or crisp help clean teeth as they're eaten, like apples otherwise known as nature's toothbrush; other choices include raw carrots, celery, and popcorn.

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We love Solange's smile, how about you? Which celebrity's smile do you love the most?

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Get closer to the people you care about with Close Up!

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Naturally sweet, raisins don't contain sucrose, or table sugar. Sugar helps bacteria stick to the tooth surface, letting them produce plaque, Wu said. Raisins are also a source of phytochemicals, which may kill cavity-causing plaque bacteria. Some compounds in raisins also affect the growth of bacteria associated with gum disease, Wu has found.

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