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Monday 09:00 - 18:00 Tuesday 09:00 - 18:00 Wednesday 09:00 - 18:00 Thursday 09:00 - 18:00 Friday 09:00 - 18:00

ESTEL International

Founded in Saint-Petersburg, ESTEL is the No.1 Russian hair care professional brand, with 2,000+ SKUs

20/07/2026

ESTEL COLOR LIFE Contest: WHITE edition

The artwork created by Ilya Staroverov
Kovrov, Russia

17/07/2026

Whatever your style, ESTEL ALPHA helps you create it.
Discover professional styling products designed for different hair types, finishes and levels of hold.

▪ Matte-finish hair clay - Medium hold with a matte finish. Enhances texture and definition, especially on coarse hair.

▪ Pomade - Adds volume, shape and a natural shine without weighing hair down. Flexible hold keeps the style looking natural.

▪ Gel - Normal hold with a wet-look effect. Keeps hair in place while adding shine and extra moisture.

▪ Modeling Cream - Light hold that nourishes and smooths the hair. Restyle your look throughout the day with ease.

Find the styling product that matches your routine and stay in control of your look every day.

15/07/2026

ESTEL COLOR LIFE Contest: ORANGE edition

The artwork created by Anna Grishchakova
Moscow, Russia

14/07/2026

Natural styling starts with the right texture.

Styling is all about movement, soft definition, and naturally beautiful texture. That's why the ESTEL AIREX styling collection includes products designed to create light, textured looks with ease.

AIREX Modeling Wax helps shape individual strands and define details, giving you flexible control and a natural-looking finish.

ESTEL AIREX - where creativity meets natural styling.

10/07/2026

ESTEL COLOR LIFE Contest: YELLOW edition

The artwork created by Svetlana Muratova
Timashevsk, Russia

09/07/2026

Long hair is more than a style - it’s a statement. Healthy, flowing lengths deserve care that keeps them looking beautiful from root to tip.

ESTEL OTIUM Lungo is specially designed to meet the needs of long hair. Its blend of active ingredients helps restore, moisturize, strengthen, and smooth the hair along its entire length, leaving it soft, silky, and full of vitality.

ESTEL OTIUM Lungo - where long hair meets lasting beauty.

06/07/2026

ESTEL COLOR LIFE Contest: PURPLE edition

The artwork created by Yulia Silaeva
Saint Petersburg, Russia

03/07/2026

Instant volume starts with the right styling tool.

COUTURE PROART Volume Hair Powder delivers instant, long-lasting lift while keeping the hair looking natural. It adds texture, density, and a matte finish without weighing the hair down.

Designed for professional styling, it gives stylists full control when creating volume that lasts.

01/07/2026

ANTI-YELLOW Toning Balms 💜

A clear system. An easy choice. Reliable blonde results.

Powered by Lipo Technology, the new ESTEL ANTI-YELLOW Toning Balms effectively neutralize unwanted undertones while creating the perfect blonde finish.

🟣 /11 – Silver
🟣 /61 – Platinum
🟣 /65 – Pearl
🟣 /34 – Wheat

Designed for professional use only, they deliver precise toning, enhanced cool shades, long-lasting results, and soft, radiant hair.

ESTEL ANTI-YELLOW - professional solutions for every blonde.