Areej Al Noor

Areej Al Noor General Trading LLC, Dubai is a holding company that operates through its subsidiary companies where the major trade activity is that of a specialty retailer, whose merchandise offerings include an extensive selection of retail fashion, jewelry, handbags, leather, accessories, fragrances, hair tools, sunglasses, cosmetics and varied specialty products. Through Areej and other subsidiaries, the Company is engaged in product design, manufacturing and retailing activities. Areej was founded in 2006 when it opened a kiosk in a key Mall in Dubai. Today, more than 52 Areej retail points serve customers across GCC and beyond. We have an established ability to understand our customers and connect with them on an emotional level. The reason for this success is that our carefully selected and managed brands from across the world are both compelling and distinct. In the retail brands we design innovative kiosk / stores that resonate with the target audience; offer eclectic mix merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy. The Company’s key growth strategies are: to selectively expand its channels of distribution in important markets around the world without compromising the long-term value of Areej Al Noor; to increase sales in existing stores by developing new products; to increase its control over product supply and achieve improved profit margins through direct product sourcing and internal manufacturing; to enhance customer awareness through marketing and public relation programs; and to provide customer service that ensures a superior shopping experience. At Areej, we make everyday easier. We do this by listening to our customers, keeping their best interests in mind and always working to e interacting with our products an exceptional experience