Makeup by Fizah

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Any woman with a golden-hued complexion will tell you that finding a concealer to perfectly match their skin tone is rare– if not, impossible. In the vast spectrum of skin tones represented by makeup brands around the world, warm skin tones have long been miscategorized and left underserved. In fact, complexions with prominent golden yellow undertones are prone to under-eye circles and skin discoloration, and the industry's stereotypical “warm” or “cool” labels have traditionally exiled these tones to a generic medium-tan label. And if you don't have the right concealer, the rest of your makeup simply doesn't work.

That's the problem Dubai-based makeup artist Fizah Pasha () -founder and CEO of - set out to solve.Trained at the world-renowned in the UK, and working across London, Dubai, New York and Karachi, Pasha heard women from diverse ethnic backgrounds sharing the same skin concerns as they collectively struggled to find flattering, color-enhancing under-eye shades for their specific skin tones. And that’s how she ended up employing advanced color theory, dermatology, and cosmetology principles to develop the Brulée collection of high-coverage concealers that celebrates multifaceted skin tones that exist in a spectrum of shades ranging from macadamia to deep caramel.

Launching her venture in 2020, Pasha says it was hard to get noticed in an ultra-competitive and oversaturated industry. But the old adage rang true for the founder: build it, and they will come. “The feedback I got was most fulfilling, from people switching from some pretty holy grail brands to Brulée," Pasha says. And the icing on the cake came when Bollywood actress –who frequently posts her glam routine tips and tricks on Instagram– shared how much she loves the Brulée concealer. Looking ahead, the founder plans to expand her product range that will further serve women with sun-kissed undertones. “Inclusivity in makeup matters,” she says. “Every skin tone should be seen and considered when creating products.”

My mole 🍰

I clean up well, sometimes.

Outfit:

As I look towards 2022, I have one thing on my mind - “if it’s not a f*ck yes, then it’s a no!”

As I look towards 2022, I have one thing on my mind: “if it’s not a f*ck yes, then it’s a no!”

My 🌍

Really excited to announce that after 2 years of hardwork, I have finally launched my brand - Brulée Beauty. Saying that the last two years have been a trumutulous ride would be an understatement but I’ve always had tremendous amounts of support from loved ones.

Even then the journey of entrepreneurship has been a lonely one. There were times where I thought I’d give up, give in to the voices in my head that said “you’re not good enough”. But I kept going, because there was a stronger voice in my heart that lead the way and said “you are more than enough, you got this”. The one thing I’ve learnt in this process is to always listen to your heart, because that is what will lead you home.

The journey has just started, and I have a long way to go, but for now I celebrate this little win and I ask you to please celebrate with me by following Brulée Beauty’s Instagram page and visiting our website on www.bruleebeauty.com.

Also a special shout out to my friend who has helped me immensely in the last couple of months - without you I’d still be trying to figure a lot of my s**t out. BB and I will be forever grateful to you.

To creating something big, meaningful and changing the world of beauty forever - move over peeps, Brulée Beauty is ready to shine. ✨

A close up of this beauty sans the lip color.

A before and after of this beauty.

The lovely Jessica Kahawaty for Roberto Coin's Ramadan shoot.