Aiya Beauty Care

The basket filled itself, honestly 🛍

Davines has been making haircare in Parma since 1983, and they never chose between beautiful and effective. Italian botanicals, seriously good formulas, and one of the most sustainable labs in professional beauty.

The catch: once you find your line, you want the whole thing. Shampoo, conditioner, mask, oil — because they’re built to work together.

Come find yours in store, or shop online across Europe 🌿

SCALP PEELINGS 👇🏻 🫧

1️⃣ Mediceuticals TheraRx: for an oily, sensitive or irritated scalp. A pre-shampoo treatment that helps control excess sebum while calming and refreshing the scalp.

2️⃣ ORising Composizione Energetica D Purificante: for an oily scalp & buildup. Purifies, refreshes and helps prepare the scalp for further treatments.

3️⃣ DIXIDOX de LUXE Peeling: for flakes, dandruff & clogged scalp. AHA, salicylic acid and apricot particles exfoliate dead skin and remove excess sebum.

4️⃣ ORising Maschera Esfoliante Rigenerante: for a dull scalp with buildup. Exfoliates with apricot kernel particles while helping support scalp renewal and balance.

5️⃣ ORising Natural Benefit for the Scalp: for an oily scalp that needs regular exfoliation. Fruit acids remove buildup, while peppermint, menthol and tea tree leave the scalp fresh and balanced.

6️⃣ Lebel Proedit Float Cleansing: for deep cleansing without a harsh scrub. Helps remove keratin plugs, sebum and buildup with a light foaming action.

Save this guide for your next scalp-care day. 🎀

Available at AIYA in store & online, with delivery across Europe. 🩷

365 DAYS OF AIYALOVE 🩷✨

And we have a little birthday gift for you.

From 07.09 to 13.09, get 2X AIYAPOINTS on every purchase — online & in store. 🎀

In just one year, our AIYALOVE members have already spent more than 550,000 AIYAPOINTS, receiving over €16,500 in rewards. 💌

A little reminder: your AIYAPOINTS are valid for 3 months from the moment they’re credited, so don’t forget to use them before they expire.

More beauty, more AIYALOVE and 2X more points all week. 🛍️🩷

Happy 1 year of AIYALOVE! ✨

K-BEAUTY MISTS YOU WILL LOVE 💦

1️⃣ Dr. Althea Aqua Marine Jelly Mist: deep hydration + a fresh, bouncy glass-skin glow.

2️⃣ Medicube PDRN Pink Glutathione Serum Mist: brightens dull skin and helps improve elasticity.

3️⃣ Anua PDRN Hyaluronic Acid Capsule Mist: long-lasting hydration for plumper, dewy-looking skin.

4️⃣ Dr. Althea 345 Relief Cream Mist: calms, nourishes and supports the skin barrier when skin feels dry or sensitive.

Available at AIYA in store & online, with delivery across Europe. 🩷

Girls, thank you SO much to everyone who joined our INSTYTUTUM Giveaway! 🩷🧡

Congratulations to our winners — we’ll be reaching out to each of you via DM very soon. ✨

And if you didn’t win this time, don’t worry… another beautiful giveaway is coming sooner than you think. 👀

Stay tuned & thank you for being part of our Aiya. We love you! 🫶🏼

mention your favourite brand vs product combo in comments👇🏻🩷🧡

New season is coming 🍂🩷

Which means more beauty, more care, more brands to fall in love with, more special offers, more events, more reasons to treat yourself — and, of course, more shopping.

A new season is always a good excuse for something new.

And we have so many beautiful things coming your way.

Hello, autumn. We’re ready. ✨

Aiya is always here for you 🧡🩷