Scrub Nails

Pretty nails are one thing.
Clean nails are another.

Somewhere along the way, nail care became almost entirely about how our nails look.

We’re interested in what happens underneath them too.

Scrub is making nail hygiene part of the routine — whether your nails are bare, polished, bitten or freshly done.

Launching soon. Follow along while we get there.

We’re painting nail care a little differently.

Not another polish.
Not another manicure.
Not another beauty trend.

Scrub is about something much more basic: clean nails.

A category that somehow got overlooked — until now.

Follow along. We’re just getting started.

Your hands go everywhere with you.

Your phone. Your bag. Your coffee. The bathroom. The train. Your face.

But when was the last time you actually thought about what’s sitting under your nails?

We did. Probably too much.

That’s how Scrub started.

Follow along. We’re changing the way you think about clean nails.

We wash our hands every day.

So why do nails get forgotten? 👀🫧

We’re creating something for nails in their bare era.

Follow for the missing step.

It’s hard to unthink about your nails once you start noticing them.

SCRUB.

End of the week.
Still look good.

Your clean nail solution.
Coming soon.

Soap cleans your hands.

Scrub was designed for your nails.

There’s a difference.

Launching soon.

Luxury isn’t expensive nails.

Luxury is looking down and knowing your hands always look clean.

Bare.
Bright.
Ready for anything.

Looks like blueberry gelato. Works a little harder. 💜