LUI

If you’ve always shaved with body wash or soap, consider this your sign to make the switch. A dedicated shave cream is designed to do far more than create lather. It cushions the skin, softens the hair and helps the razor glide effortlessly for a closer, more comfortable shave.

It’s one of those small changes that completely transforms the experience. Less irritation, fewer nicks and skin that feels softer, smoother and hydrated long after you’ve finished shaving.

Silky, buttery and luxuriously nourishing, our Body Moisturiser melts into the skin to deliver long-lasting hydration without feeling heavy. Powered by squalane and niacinamide to support the skin barrier, it leaves skin soft, smooth and naturally radiant.

Finished with our signature scent of tangerine blossom, orange blossom and iris.

On set with Jasmine Knights.

Your facial skincare routine has company.

Meet the Body Moisturiser. Powered by squalane and niacinamide to replenish hydration and strengthen the skin barrier, alongside cloudberry oil, honeysuckle extract, soybean oil and shea butter for skin that feels deeply nourished, silky soft and naturally radiant.

Complimentary Shave Cream, on us.

Spend $40 or more and receive the essential first step in The LUI Ritual. Formulated to cushion, hydrate and condition the skin, our Shave Cream creates the perfect base for a closer, smoother shave.

A little extra luxury for your daily routine.

An excerpt from Simon Proietto.

“The perfect balance of giving enough grit whilst also being easy to spread around and give your skin a proper exfoliation.”

Formulated with a considered blend of physical and chemical exfoliators to encourage cell turnover and reveal radiance, our Body Polish is designed to make body care feel a little more intentional.

Meet , founder of .life.

From the daily rituals that help her feel her best to her years spent training as a stuntwoman, including being shortlisted to double Charlize Theron, Emma shares the habits, routines and experiences that have shaped her journey.

Now live on the Journal at luibody.com

The secret to a beautifully smooth shave lies in the preparation. A sweep of the Body Polish buffs away dull skin, while our antioxidant-rich Shave Cream softens and cushions for effortless glide. Paired with the LUI Razor, every stroke feels seamless. Finish with the Body Moisturiser to cocoon skin in lasting hydration and leave it soft, luminous and touchably smooth.

A considered ritual for soft, smooth and luminous skin.

Captured by .