Urban Rituelle

This is not what it looks like 🤣😆😳
Discover my real morning ritual!

Receive a complimentary Focus Essential Oil Blend with every order over $109, for a limited time.

What does focus smell like?

We’d love you to find out.
Receive a complimentary Focus Essential Oil Blend with every order over $109, for a limited time.

Last week we celebrated Daisy’s birthday!

Birthdays are a big deal at Urban Rituelle, and even though we couldn’t all be there to celebrate together on Thursday, we were definitely there in spirit.

Daisy is such a breath of fresh air. Always willing to help, always smiling and such a bright, sparkly part of our team.

Wishing our beautiful Daisy a very happy birthday. We’re so lucky to have you! xx

We Think You Say It Best.

Hands down, the best part of our week? Reading your reviews.
Swipe through to see what everyone’s talking about.

What you don’t see at trade fair...
Behind the scenes, after hours edition.

Trade fair days are BIG. There’s the travel, the set-up, then five days on our feet, real conversations, shared inspiration, listening, learning, connecting.

By the time the doors close, we’re definitely ready to switch off.

Our Melbourne trade fair tradition?

Ramen. Spa. Sauna. Steam.

First stop, a bowl of steaming ramen at Mensho Tokyo Melbourne, then back to the apartment to relax, recover and give our very tired feet a break.

A little glimpse of what happens when the trade fair doors close and the shoes come off.

It’s not just the new collections or the beautiful stand. It’s the people.

It’s catching up with old friends, meeting new retailers, spending time with our sales team and seeing so many familiar faces across the industry.

This is what we work towards for months, finally getting to share our new collections with our wonderful retailers from all over Australia.

There’s nothing quite like seeing your reactions, hearing your feedback and catching up face-to-face with so many of you.

Thank you to everyone who stopped by our stand & for our team who tirelessly to make this happen. We loved seeing you!

Melbourne Gift Fair 2026… that’s a wrap!

Reed Gift Fairs

Will We See You at the Melbourne Gift Fair?

Day 1 has exceeded all expectations. Retailers from across Australia have been discovering our new Merry & Bright Christmas collection, and the feedback has been incredible.

“You’ve nailed the packaging.”
“The bon bons are a standout.”
“A fresh take on Christmas.”
“The fragrance is a winner.”
“Orders are already coming in.”

Visit us at Stand K24 and experience the collection for yourself.

Melbourne Reed Gift Fair
Stand K24
8–12 August
Melbourne Convention & Exhibition Centre

We can’t wait to show you what we’ve been up to!