Ethical Brand Co
Welcome to the official home of EverEscents Organic Hair Care, Eco Style Project and Clever Curl!
We are proud to introduce our latest warehouse initiative focused on reducing packaging and improving recycling efficiency.
Our Queensland warehouse is now operating a state-of-the-art cardboard shredder that transforms used cartons into protective padding material for our customer orders. This initiative significantly reduces our reliance on paper parcel filler, saving an estimated 30 kilometres of paper padding each year while also repurposing over 25,000 cartons annually.
Ethical brand co are committed to prioritising eco-friendly solutions and sustainable business practices across our everyday operations. Stay tuned for more eco-innovation news from our Warehouse team coming soon!
14/06/2026
To our loyal customers,
Due to the ongoing rising costs associated with the supply of ingredients and manufacturing of our products, Ethical Brand Co will be implementing a small price increase across our family of brands which will come into effect from July 1st 2026.
We are pleased that in recent years we have been able to absorb the steady increase in these costs without passing them on to our customers.
We invite you to take the opportunity to access our products at their current pricing until July 1st 2026, new pricing will take effect from then onwards.
As always, we are committed to providing you and our community with market leading products that enhance the lives of everyday people. We will continually strive towards the ultimate customer experience, and at the forefront of that is our promise to ensure our products remain accessible.
We thank you for your ongoing loyalty and commitment to our brands and look forward to continuing our partnership well into the future.
With thanks and gratitude, the Ethical Brand Co Team 🤍
09/06/2026
In light of World Ocean Day, some members of our EBC Team attended a beach clean up to do their part and help keep our seas free from waste.
The team collected items such as cans, microplastics, doggy bags, dog bowl, food scraps and burnt wood which totaled to 4.9kg of rubbish!
World Ocean Day catalyzes collective action for a healthy ocean and a stable climate. On the 8th of June each year, across the globe people are doing their part to take care of our amazing Mother Earth.
Find out more at
08/06/2026
Happy World Ocean Day 🌊
World Ocean Day catalyzes collective action for a healthy ocean and a stable climate, working in collaboration with youth leaders and a wide range of organizations in nearly 200 countries. World Ocean Day belongs to all groups and individuals, collectively, everywhere. It’s about how we can create a better future with an abundant ocean and a stable climate, by working together.
Find out more at 🪸
26/05/2026
The 26th of May marks National Sorry Day and the beginning of National Reconciliation Week. National Sorry Day is a day to remember and acknowledge the mistreatment of First Nations people who were forcibly removed from their families and communities — the Stolen Generations.
It’s a day to pay tribute to their remarkable strength and resilience, and to reflect on how we can contribute to the healing process of our communities.
Today we share our space with Choppy from to learn, understand and reflect. We acknowledge the hardship of our first people and why it is incredibly important to open space for generations to come. Thank you Choppy for your honesty, for sharing stories and taking the time to be with our team today.
In honour of Australian Made week, we want to know why it’s important to you to buy Australian Made Products?
Here is just a few of the reasons our staff value choosing Australian Made 💚💛
21/05/2026
There’s something special about seeing that green and gold kangaroo on a product 💚💛
In light of Australian Made Week, our Brand Manager Alexis recently spoke with news.com.au about why supporting Australian Made matters now more than ever.
“People are so much more conscious about supporting Australian industry, and supporting Australian producers and makers, and therefore supporting a more sustainable, self-sufficient economy for us,” Alexis shared.
As an Australian owned and made business celebrating almost 20 years of EverEscents, we’re incredibly grateful for the support of our community. Choosing Australian Made means supporting local makers, higher production standards, and a more sustainable future for everyone.
Read the full article at https://www.news.com.au/finance/business/manufacturing/more-important-than-ever-secret-to-aussie-companys-20year-success/news-story/2bd402f8bb6e7117fbc385ea90d8c2b4
It’s Australian Made Week!
Ethical Brand Co is proud to be a 100% Aussie made & owned company with all products being manufactured in Australia. We value local trade 🤍
We asked our team what are some of their favourite things about Australia 🦘
19/05/2026
Proudly Australian Made and Owned, Ethical Brand Co’s family of brands has been carefully crafted to meet the unique needs of all people, cultures, and communities - all while respecting our environment.
We prioritise sustainable and ethical practices across all areas of our business, from responsible sourcing and manufacturing to our support for community initiatives, charities, and environmental organisations, we’re committed to making a meaningful difference. Our customers share our values and remain at the heart of everything we do.
To find out if your favourite brands are truly Australian, go to Australian Made Campaign or www.australianmade.com.au
Artwork done by our in-house Graphic Artist Damon.
Curly girls, I found it 🌀
Story time - my whole life I’ve struggled with my hair because I never had the right products. Here’s what my hair looks like 3 days no wash. Frizzy, dull, dreadlocks forming. My mum used to just brush it out and neither of us knew how to care for my natural curls 😭
I’ve tried EVERYTHING. Supermarket brands, argan oil, coconut oil, anti-frizz, hairdresser brands... so much wasted time and money. I’d see girls with perfect defined curls and think HOWWW?!
Now I’m a low tox organic girly so I genuinely thought I’d never find something that worked AND was clean. I’m type 3B - naturally thick, Fijian “Moana” curls - and I am 29 yrs old and only NOW learning to love them 😭🌀
I discovered 6 months ago after friends recommended them. Then I found out they’re a LOCAL Sunny Coast brand?! 82%+ organic ingredients. Aloe vera based. The ingredients don’t lie.
I used Clever Curl for my BRIDAL HAIR and every single person said my curls were the best they’d ever looked. That was it for me. I will never change products 🤍
My full routine 👇
1️⃣ Cleanser - soaking wet hair, no bubbles, totally normal! Scalp brush to massage in
2️⃣ Rich Conditioner - thick hair girly but there’s a light version too
3️⃣ Leave-In Curl Cream - apply sopping wet and scrunch up
4️⃣ Humid Weather Gel - sets the curl, locks out frizz, zero hard crunch
5️⃣ Microfibre towel wrap until damp then air dry completely
6️⃣ Morning refresh - Wonderfoam + Curl Oil + water for shine and bounce
- but I was already a paying customer and I will never go back 🖤
Straight or wavy hair? My husband uses and absolutely loves it.
Tag your curly girlfriend who needs to see this 👇
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Contact the business
Telephone
Address
1/33 Access Crescent
Coolum Beach, QLD
4573
Opening Hours
| Monday | 8am - 4:30pm |
| Tuesday | 8am - 4:30pm |
| Wednesday | 8am - 4:30pm |
| Thursday | 8am - 4:30pm |
| Friday | 8am - 4:30pm |