The IFProject

Anzac Day 2026 - profiling IFMen who served ❤️ Tony Doran

Anzac Day 2026 - profiling IFMen who served ❤️ Jeff Mcdonnell

Anzac Day 2026 - profiling IFMen who served ❤️

Anzac Day 2026 - profiling IFMen who served ❤️ Stewart Williams

What. A. Day. 💚💛🏏
Sharing this montage from IFDay at the Gabba — and our hearts are full.

To everyone who joined us, supported us, laughed with us, and helped activate the IFProject’s message on a global stage… thank you.

These photos capture the spirit perfectly: mateship, colour, connection, purpose.
A massive thank you to our incredible sponsors who make days like this possible:��✨ Darren Cole’s Networth Realty Group�✨ DEMEX
✨ Indigenous Road Safety Academy (IRSA)�✨ BNT Advisory�✨ Greater Outcomes�✨ Elias & Rosie Anictomatos�✨ Terry Mac’s East Coast L***s – our longest loyal supporter
✨ DriveAbout�✨ And of course, Ambrose

To the legendary GABBATroopers — thank you for wearing the IFHeart and QR code on every uniform. You helped bring the IFApp, and its free mental wellness tools, into the hands of thousands. Even Darth Vader wore the IFHeart proudly.

Special thank yous:�💛 Kaspa – for leading the IFTroopers with heart and humility�💚 My wife, Märtina – my rock and the heartbeat of everything I do�💛 Dan “The Man” Hunjas – and his brilliant team �💚 Rossco – for the walks, the wisdom, and being beside me every step�💛 The Ambrose team – world-class ex*****on and the calm behind the chaos

This movement was born from tragedy… but days like this show just how much triumph can grow from the darkest moments.

Thank you all for helping bring the IFProject to life — for helping men access the best EdTech resources for free and to talk, connect, and know they’re never alone.

It’s not weak to speak.�IF you want a chat…

IFProject Day @ the Ashes 2025 | Photo Montage The IFProject community gathered together on Saturday the 6th December 2025 to enjoy Day 3 of the Ashes Test in Brisbane. A full house, perfect weather, and ...

‘IF’ you want a chat ,,,,

https://l.facebook.com/l.php?u=https%3A%2F%2Fyoutu.be%2FQvPNXHABg-Y%3Ffbclid%3DIwZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPNDM3NjI2MzE2OTczNzg4AAEePcO3ONKayRdyHtY9-lC6QDiulCiGwz6iPwAEQxWQtj1LWAgAhhEI-lUJlI4_aem_jbLdjwVTk9TeUAIWIzAS9g&h=AT3wcnEQ5B_tgUIbhgWj0U-8RNiARScGg1CysAz9rJRi75G_WGXhrR0LQ0GwNTeNRVV1p7RbiiTkXJI-ZW_-H4RJDlMH4fOBYPc2opp3IwwqpSyeR6lNUMaBR3Zlq7ts9R8cDxxp6PMf&s=1

IFProject | IFBeer Launch | November 2025 I Video by Edge Marketing Created by the IFProject, IFBeer supports men's mental wellness andencourages mates to talk openly. All proceeds help fund the free IFMen App,providing digit...

My birthday today - so I wrote an article - what do you think? 🤔


Confronting Health Realities: My Journey as a Type 2 Diabetic and its Mental Effects

As the founder of the IFProject, my mission extends beyond offering digital resources; it's about fostering a culture where men feel empowered to discuss and address their health openly.

Inspired by Rudyard Kipling's "If," we've developed comprehensive tools like the digital IFGuide and the IFMen App, which are grounded in practical support. These resources, developed with insights from esteemed therapist Mr. Barry Hogg, aim to guide men through their personal challenges.

My own health journey has been both profound and instructive. Diagnosed with Complex PTSD and later with diabetes, I've encountered significant challenges that tested my resilience and forced me to confront my health more directly. The phrase, "Blessed are those who survive the fire and bring back buckets of water to those still going through it," deeply resonates with me. It reflects my commitment to sharing my experiences, hoping to illuminate the path for others navigating similar struggles.

The wake-up call came just before Christmas 2024, when a routine check revealed alarmingly high glucose levels. Despite maintaining what I believed was a healthy lifestyle with daily walks and dietary changes, I had overlooked regular medical check-ups, a lapse that nearly cost me dearly.

Prompted by this scare, I acquired a 24-hour glucose monitor to gain a real-time understanding of my condition.

The initial results were daunting, with readings consistently in the red zone. It was a stark reminder of the reality I faced, and the anxiety and depression that ensued were overwhelming. At this critical juncture, the support of my wife, Martina, was invaluable, but it was the guidance and empathy from my friend Ross that also helped make a difference.

Ross, a Type 1 diabetic since childhood, not only helped me set up the glucose monitor but also shared his own lifelong experiences managing diabetes. His reassurance was a reminder of the power of sharing and support among men—especially for those of us who pride ourselves on toughness and resilience.

Ross's advice to allow time for change was crucial. He emphasised that substantial lifestyle changes require patience and persistence. By my 54th birthday, a month after the onset of this rigorous monitoring, I was delighted to find my glucose levels largely stabilised—a testament to the efficacy of informed, consistent efforts.

This journey has reinforced a crucial lesson: our bodies are our vehicles, and proactive health management is non-negotiable. My step counter and glucose monitor are now indispensable gauges on my dashboard that guide my daily health decisions and keep my vehicle on the road for me and my family.

More importantly, this experience has underscored the critical need for open dialogue about health among men, particularly in cultures that valorise stoicism, like ours in Australia: ‘She’ll be right mate’.

To all men out there: It’s essential we break down the barriers that keep us from discussing our physical and mental health. Open conversations can save lives, and they begin with acknowledging that vulnerability is not a weakness but a fundamental aspect of our strength.

Through the IFProject, I am committed to supporting these conversations, providing resources that empower men to manage their health proactively. Let’s change the narrative around men’s health together.
Vulnerability is courage in disguise, and together, we can support each other in more meaningful, life-affirming ways.

Below is Ross on my birthday walk - holding up his glucose data - to me this is what success looks like 🏆

https://www.eventbrite.com/e/if-day-the-cricket-tickets-1078902639839?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

The IFProject The IFProject is a men's mental health and wellbeing initiative. 'If-' by Rudyard Kipling serves as the framework for the digital therapy tools - turning the 'Ifs' the poem presents into 'Hows'.

https://www.ifproject.com.au

Exciting news - 100 IFTrooper tickets 🎟️ to go on sale Monday - 700 GABBA troopers and 100 will be ‘top to toe’ in pink - it’s the IFProjects largest ‘activation’ event - all 700 GABBA troopers have the QR code to our IFProject App - for free - to all who need it🏆

Our Ambassador - Kaspa and Australia cricket put the QR code on the score board at the GABBa - to get it out there 🚀

Big news is this year we are honouring my hero; Alan ‘AB’ Border - a true IFMan - with his blessing we will be wearing AB moustaches and also have ‘AB One Kenobi’ on the back of all our pink IFTrooper outfits.

The 14th of December also falls on our oldest IFMan - the legendary Bert AMartina HazelhoffiLee Dwyero turns Lachlan SchuhkraftJustin Robert Nelsonll be Kevin Major Pat WhiteheadoouConrad LeisemannDan HunjasAKim RedpathkJimmy OlsenoJohn RobinsonsAnthony TuitelSean HoldensScott GoodsoniPaul RedpathChris HigginspDamion ReevesIAshley Hammondy takes 10 tickets 🎟️

Let’s GO 🏆🚀

The IFProject The IFProject is a men's mental health and wellbeing initiative. 'If-' by Rudyard Kipling serves as the framework for the digital therapy tools - turning the 'Ifs' the poem presents into 'Hows'.

https://www.ifproject.com.au

⭐️❤️ 🐶 Janette Lucas and I as well as my 4 gals are so proud to say: ‘Coming Soon- MiMi & Mukoy’ all proceeds to go to Janette and the IFProject to keep building awareness and distributing tools for men’s mental well-being! ⭐️❤️🐶

🚀 Pre-Order Now! "MiMi and Mukoy: A Journey of Healing" 🌟
Join Clint Hoffmann, founder of the IFProject and a passionate advocate for men's mental well-being, as he shares his deeply personal story in "MiMi and Mukoy: A Journey of Healing." This unique "children's storybook for adults," brought to life by the stunning illustrations of the talented artist Janette Lucas, is now available for pre-order!

🌈 About the Book: "MiMi and Mukoy" is a heart-warming tale that underscores the importance of mental health therapy, the healing power of animals, and the enduring spirit of love and friendship. Follow Clint, Martina, LJ, MiMi, and Mukoy as they navigate life's challenges, proving that even in the darkest times, there is always hope and a path to happiness.

📖 Why You Should Pre-Order:
Inspiring Story: Discover Clint's journey of resilience and recovery with the unwavering companionship of his therapy dogs, MiMi and Mukoy.
Beautiful Illustrations: Enjoy the mesmerising artwork by Janette Lucas that brings this heartfelt story to life.
Mental Health Awareness: Support a powerful message about the healing power of love, loyalty, and the bond between humans and their furry friends.

✨ A Star of Hope: This book is not just a testament to Clint's journey but a ⭐️ of hope for anyone facing their own battles. With the right support, even the most challenging obstacles can be overcome.

🔗 Pre-Order Your Copy Today! Don't miss out on this poignant and inspiring tale. Click the link to secure your copy and be among the first to experience the healing journey of "MiMi and Mukoy."

https://www.ambrosesolutions.com.au/mimi-and-mukoy-a-journey-of-healing

MiMi and Mukoy: A Journey of Healing In MiMi and Mukoy: A Journey of Healing, Clint Hoffmann shares his deeply personal story of resilience and recovery through the unconditional love of his two Yorkies, MiMi and Mukoy. This unique "children's storybook for adults" is brought to life through the stunning illustrations of the talented a...