Retail Beauty Magazine

✈️ MECCA has landed at Sydney International Airport. Its first international airport store brings travel exclusives, tax-free beauty and pre-flight treatments to T1. Swipe to step inside 👉 Full story at Retail Beauty. Link in bio

What’s the secret behind Sephora’s growth? 👀According to Sephora Australia General Manager George Tsoukalas, it comes down to four key pillars.
👉 Swipe to unpack Sephora’s winning formula and read the full story online — link in bio

From a two-chair Melbourne salon to a multibillion-dollar global beauty brand — the story behind Aesop is remarkable. Nearly 40 years later, the brand is coming full circle with a new store in Armadale, returning to the suburb where it all began. But how did a tiny salon become one of Australia’s greatest beauty success stories? 👉 Swipe to see how Aesop built an empire, and why its turning point was retail

Spring has sprung — and so have the beauty launches! 🌸 September 1 delivered a huge line-up of newness, from major comebacks and viral skincare to luxury fragrance, haircare and more. We’ve rounded up everything that launched TODAY! 👀👉

What’s selling luxury fragrance in 2026? Increasingly, it’s the scenery behind the scent. From Tuscany to West Texas and the Celtic Sea, fragrance houses are using place and provenance to create stronger brand narratives — and greater differentiation at retail. 👉 Swipe to see why a sense of place is becoming luxury fragrance’s newest selling point. Want more beauty business insights like this? Subscribe to the Retail Beauty weekly newsletter

After more than 25 years in beauty, Catriona Wordsworth is bringing decades of experience, industry knowledge and a strong belief in transparency to her newest chapter: Optimum Brands and its debut personal care brand, Lady Gray. We spoke with Catriona about the journey from making bath and body products in 1999 to building her latest beauty business, and what comes next. More details about her journey online

🎉 WIN A $500 CALMERCEUTICALS PACK!
Retail Beauty has partnered with Australian wellness brand Calmerceuticals to give one lucky reader a personalised 12-week product pack valued at $500.
Want to win? Answer one multiple choice question correctly and sign up for the Retail Beauty newsletter to enter. Entries close 31 August 2026.
👉 Enter via the link in bio and tag a friend who’d love this!

Beauty is moving beyond the shelf 💄Chemist Warehouse Official and Sephora Australia are going big on immersive experiences, bringing brands and consumers closer than ever. Swipe to see what’s happening 👉

Inclusive retail isn’t just a trend, it’s becoming a competitive advantage. Sephora Australia’s nationwide Quiet Hours initiative is designed to create a more accessible shopping experience for customers who prefer a calmer environment. Do you think Quiet Hours should become standard in beauty retail?

✨ First look: Inside MYER’s vision for one of Australia’s biggest beauty destinations. Swipe through to explore the multimillion-dollar transformation of its Sydney Beauty Hall 💅👉