Strategic Beauty

if your Stories aren’t getting much engagement or turning viewers into clients there’s probably a reason. 👀

and I promise you it’s not the algorithm hating you.

your Stories just aren’t giving people enough reason to keep watching.

most beauty pros share availability, random photos, or post just to “show up”...
..and then wonder why those views aren’t turning into bookings.

but here’s the thing:
people don’t book from content they simply watch.

✨they book from content that draws them in and makes them want to know more.

when your Stories don’t do that, people tap straight through and move on to someone else.

and if you want Stories people actually want to watch and turn views into bookings⬇️
inside my Content Club, you’ll find hundreds of ready-to-post Reel, Carousel and Story templates.

👉🏼 comment “INSTASTORIES” and I’ll send you the details.

a day in my life as a founder + content creator✨

as a recovering workaholic, i’m slowly learning that not every minute of the day needs to be productive. still a work in progress 😆

p.s. this exact feed post you’re looking at is a Content Club template too 👀
comment “TEMPLATE” and I’ll send you the link to gain access

your next post idea is probably somewhere in this carousel 👀

these are 5 trends taking over Instagram right now that beauty pros can actually make their own, without spending 3 hours filming an editing a reel.

and a few of these are already waiting inside the Content Club as ready-to-post templates 👀

because spotting the trend is one thing… actually finding the time to create the content is another.

save this before your entire feed is doing them 🤭

✨ comment “TEMPLATE” and I’ll send you the Content Club details

the funny thing is, your clients are probably better at telling you what to post than any “100 content ideas” list on the internet🫢

once you start paying attention to the exact words they use, content gets sooo much easier.

because those little comments they make are usually where the GOOD content is hiding.

the stuff that makes another future client stop and go “omg YES. that’s why i want this.”

and that’s exactly how i think when i’m creating the Content Club templates too🧚🏻‍♀️

not just: “what should a brow artist post?”
but: “what does her future client actually care about?”

✨comment ‘CLUB’ if you want me to do some of that thinking for you

Lea was already creating seriously beautiful work.🧡

She had the talent. She was showing up.
But her content didn’t have the branding to match it *yet*.

And THIS is what I love about her transformation since joining the Content Club.

She didn’t need to become better at what she does.

She needed content that made her work and her business look as good online as they already were in real life.

And now? Her whole page feels like HER.✨

This is exactly what I want for my members. Not to turn them into someone else, but to give the amazing work they’re already doing the content it deserves.

Comment “CLUB” and I’ll send you the details to check it out.🧚🏻‍♀️

“why is my content attracting every beauty pro in a 50 mile radius but not CLIENTS 😭”

the answer is actually simpler than you think 👀

your clients don’t care about your lash map, pigment mix or structured gel technique. they care about what all of that can *do for them* 🧚🏻‍♀️

same expertise. completely different conversation.

and this is exactly how I think about the templates inside the Content Club too. content made for the person you actually want sitting in your chair, without having to figure out what tf to post every week.

comment “CLUB” and I’ll send you the details 🫶🏼

the Content Club girls said “say less, we brought receipts”🧚🏻‍♀️

100K+ views. content they’re actually excited to post. no more staring at Canva wondering what tf to make.

and btw, the exact “we’re serving results” carousel you’re looking at is a Content Club template too 👀 when I say I don’t gatekeep I actually mean it 🫶🏼

✨comment “TEMPLATE” and I’ll send you the link to gain access

sorry to say this, but posting another before and after isn’t going to magically fill your calendar 👀

your future clients need more than proof that you’re good at what you do.
👉🏼they need content that makes them stop, relate, trust you and think, “Okay... she gets exactly what I want.”

that’s the difference between content they scroll past and content that moves them closer to booking. and this is exactly the kind of content the Content Club members get every month.

comment ‘SOCIAL’ and I’ll send you the details.🧚🏻‍♀️

august was a BIG month🤎

a lot of work, a lot of celebrating, and a few very surreal little life moments in between.
feeling very very grateful for this chapter lately.
august, you were a good one.✨