New Directions Australia
New Directions AU offers a wide range of aromatherapy oils, essential oils, skincare products + more!
Our journey began in 1991 with a single bottle of Citronella Oil, paving the way for our expansion into the vast field of essential oils. Since then, New Directions Australia has evolved into one of the leading wholesalers and manufacturers in skincare and cosmetics in Australia. We proudly serve as a comprehensive resource for industries and individuals, offering a wide range of products, includi
25/03/2026
Design your own skincare in our one-day interactive workshop: Create Your Own Skincare – Stage 1 🧴✨👩🔬
We’ll dive into the world of cosmetic formulation, explore powerful Australian botanicals, and create your own retail-standard skincare products. You’ll receive a full ingredient kit, recipe booklet, plus lunch and afternoon tea.
Workshop Details:
📅 Saturday 2nd May 2026
⏰ 10:00 AM – 4:00 PM
📍 47 Carrington Road, Marrickville NSW
💰 $450 per person (GST inclusive)
👩🔬 Led by Rita Sellars
Rita Sellars is a Cosmetic Chemist, Formulation Scientist, and Educator with over 25 years of experience. As Founder of pH Factor, she has helped launch countless skincare brands and is known for turning complex science into practical, real-world knowledge.
We’re thrilled to have Rita lead this workshop!
Create your own customised skincare to take home.
Discover. Learn. Formulate. Don’t miss out!
Secure your spot: https://www.newdirections.com.au/Services/Workshops-and-Courses/Create-Your-Own-Skincare-Stage-One-Workshop
02/03/2026
As Chinese New Year celebrations come to a close today, we’re sharing a look back at how our team at New Directions Australia welcomed the Year of the Horse earlier this month.
On 17th February, our team came together wearing red, sharing Chinese snacks, enjoying friendly games and competitions, and cracking open plenty of fortune cookies.
A great moment to connect as a team and celebrate together. Wishing everyone a happy and prosperous year ahead.
03/12/2025
We’ve had a busy week preparing a full truckload of Australian Macadamia Refined Oil for export — nearly 10 tonnes heading overseas.
Exports like this reflect the strength of Australia’s local industries. From macadamia growers to the producers who press and refine the oil, and finally to our team managing bulk supply, it’s a collaborative process that brings Australian-made ingredients to the global market.
We’re proud to support Australian agriculture and deliver high-quality, natural ingredients to partners worldwide.
Explore this product here:
🌰 https://newdir.au/33lfz
02/12/2025
Proud to have supported Rally4Ever’s Pickleball Event in Bondi — a vibrant community gathering that championed physical activity, social connection and open dialogue around mental health.
Our team supplied water bottles and gifts for participants and attendees, helping contribute to an uplifting day that encouraged everyone to get involved, learn and connect.
An inspiring event with a meaningful impact during Mental Health Awareness Month.
From leaf to liquid 🌿💧
Watch Sebastien explore our supplier’s farm, where the plants behind our Tea Tree Lemon Scented Essential Oil thrive.
The leaves are then harvested and steam-distilled to release a fresh, citrusy essential oil that’s loved for its cleansing and uplifting benefits in skincare.
Shop Tea Tree Lemon Scented Essential Oil → https://newdir.au/bwx9r
Every skincare formula starts long before the ingredients are chosen.
The foundation of a successful product lies in the questions you ask at the very beginning, examples of these can be:
💧 What skin concern are you solving?
🤝 Who are you selling to?
🌿 How do you want the product to feel or smell?
These questions do more than guide formulation - they shape the entire customer experience. From brand positioning to sensory appeal, clarity at the start is what transforms an idea into a product that truly resonates in the market.
POV your boss follows you on social media 👀 😅
07/09/2025
💼 Dreaming of launching your own skincare brand? Let’s make it happen.
Join our Start Your Own Business workshop with Rita Sellars - a full-day experience packed with practical tools, industry insights, and everything you need to turn your idea into reality.
🗓️ Saturday 20th September
⏰ 10AM – 4PM
📍 Marrickville, NSW
Link in bio to register.
Out of office, into the field 🌿
We spent the day visiting one of our trusted suppliers' farms to see firsthand how they grow, harvest, and distill our essential oils. We’re excited to share more from behind the scenes soon!
27/08/2025
💡 We’re Hiring: Content Creator 💡
Some brands make products - we help make brands.
Join New Directions Australia & New Directions Packaging to create beauty, skincare & packaging content that inspires.
🎥 You love making scroll-stopping reels & educational videos
🚀 You’re across digital trends & storytelling
🎨 You’ve got an eye for design & strong editing skills
📍 Full-time | Onsite | Marrickville, NSW
📩 Apply now and let’s bring ideas to life!
25/08/2025
🧪 Ready to take your skincare skills to the next level?
Join us for Stage 2 of our Skincare Workshop with Rita Sellars - a full-day, hands-on experience that dives deeper into cosmetic formulation.
🗓️ Saturday 30th August
⏰ 10AM – 4PM
📍 Marrickville, NSW
Link in bio to register.
Click here to claim your Sponsored Listing.
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Telephone
Website
Address
47 Carrington Rd
Sydney, NSW
2204
Opening Hours
| Monday | 9am - 4pm |
| Tuesday | 9am - 4pm |
| Wednesday | 9am - 4pm |
| Thursday | 9am - 4pm |
| Friday | 9am - 4pm |