ROCC Naturals

Your everyday brushing bestie, River Mint + Green Tea. Sustainable, vegan, and max mint freshness!

Just another day gushing over a gorg blue bathroom!

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We’ve got to admit – we’ve broken a few hearts lately! 💔 Our fan-fave Vitamin B12 Mint + Coconut Oil is currently out of stock. We’ve been flooded with messages asking when it’ll be back, and we’re SO excited to finally share that it’ll be back mid-late April! ✨

Stay tuned – we’ll drop the exact date right here soon. Thank you for your patience and love! 💚

Do you brush your tongue each day? Did you know a whole lot of bacteria hangs out there? The truth is, our tongues are just as much of a target for bacteria as our teeth are. 😬​​​​​​​​
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So everytime you brush your pearly whites, give your tongue a little attention too folks! Let it sparkle ✨✨✨

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Brushing your teeth too hard can wear down the enamel on your teeth and damage your gums. Yikes! ​​​​​​​​​
This is why we designed our bamboo toothbrush with soft bristles. Soft toothbrushes are gentle on your teeth and gums, and are actually better at removing food and plaque build-up than hard bristle brushes. ​​​​​​​​
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Oh, and did we mention they are also biodegradable?! Brush better with a toothbrush that’s kind to both you and the environment. 💕🌏

On Diary of a CEO, award-winning Functional Dentist Dr. Victoria Sampson talked about the power of green tea for oral health—and it turns out, it’s a game changer.

💚 It’s anti-inflammatory, helping to calm irritation in your gums.
💚 It helps with oxidative stress, which is basically stress on your cells.
💚 It’s antibacterial, meaning it can fight off harmful bacteria like Fusobacterium nucleatum.

You might not have heard of Fusobacterium nucleatum, but it’s a bacteria that lives in your mouth and is linked to gum disease and even bad breath.

So, what are you waiting for, grab a tube of our River Mint + Green Tea today

We’re spreading the love this February! Place any order this month, and we’ll gift you a FREE tube of our River Mint + Green Tea toothpaste (100ml). 🌱✨

Made with Australian River Mint and antioxidant-rich green tea, it’s a fresh, natural way to elevate your oral care routine.

Hurry—this gift is only available while stocks last!

SLS (sodium lauryl sulphate) is a foaming agent commonly found in toothpaste—and industrial cleaning products. 😳​​​​​​​​
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Why we leave it out:
Research shows SLS can cause irritation, inflammation, ulcerations, and even toxic reactions in the mouth.​​​​​​​​
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For those with sensitive gums or dry mouth, SLS can be especially harsh, leading to further irritation. That’s why at ROCC, we’ve said goodbye to nasties like SLS and hello to gentle, naturally derived alternatives that are kind to your mouth. 🪥💚

ROCC Naturals started as a problem—but evolved into a family business.

It all began when our Co-Founder, Prue Rocchi, was pregnant for the first time. She wanted a toothpaste that was safe, natural, and kind to the planet. 🌿 But it didn’t exist.

So, she and her husband, Raff, got to work. Together, they created a toothpaste that ticks all the boxes:

🪥 Naturally derived ingredients (no nasties or numbers!)
🪥 Good for the earth (because landfill has enough living in there for 500+ years).
🪥 Packed with vitamins + minerals for whole-mouth health.
Fast forward five years and ROCC has been proudly stocked in 1,000+ stores across Australia. Today, Prue leads the charge, Raff has her back, and even their little ones, Coco and Molly, lend a hand when things get busy. 💫

From our family to yours—ROCC Naturals is toothpaste you can truly feel good about. 🪥✨