Salon Business by the Keeley's

Planning - things you need to do in January to prepare live show at 10:30am (Melb time) today in our members FB Group.

Omnicron is a pain in the A$$! We all know that much at least.
What we don't know is what will happen in the next - BUT that doesn't mean we shouldn't plan the best way to navigate through.
Let's go through the long list of 'to-do's' this month to keep our businesses on track.

Happy New Year peeos - it's 2022 aka 'not again'

is this finally it? Are we in the last leg of our Covid battle - but this time as a Nation?
C-19 is sweeping through every state as planned . It is causing chaos and fear in previously 'immune' states.
What can you do now as a business leader to survive this possibly last wave?
Today we'll break it all down for you from a state of the battle harden. Let's beat this bug :-)

Imitation is, as they say...the sincerest form of flattery. But it sure doesn't feel that way.
We've all seen them and some are unfortunate enough to have them. A proper case of 'Single White Female' syndrome.

The world can spot these imposters pretty easily. The traits and behaviours that define them are: posting exactly what you post on socials as soon as you post, copying logo's, name similarities, offering services exactly the same as you, copying your website design, copying your brand colours, copying your brand voice and tone in their communications, copying your pricing, recruiting your team members, former employees departing with your client list, mirroring the products you offer etc etc.

In a nut shell they become "so inspired by you, they just want to be just like you, now they are so like you... in their minds they are you'.

Devoid of imagination, ethics or any original idea of their own, the copy cat takes the next logical step and decide... it wasn't them, it's you that are copying them (you just did it first a moment ago but we're not counting that!)

The copy cat is the companion of almost all successful businesses. They come with the territory.
They are annoying and pitiful. Incredibly resilient and they just won't quit.
What can you do and how can you protect your brand and yourself from these 'super fans'?

When You're Hot You Are Hot!

There's a tie in your business life when you are sizzling HOT!
Whether you are the brand new salon on the block or are coming out of a lockdown - right now everybody wants you. They're just going crazy for you and there seems to be no end to the demand.
You quite rightly are full of confidence and loving life. YOU have arrived!
This is an incredible moment that many of you have enjoyed.

As demand continues you eventually start to feel tired and overworked - those damn clients just won't let up. Complacency sets in as you realise that nothing can ever stop your growth. In fact, we don't want all of those clients anymore. Perhaps we'll choose just those that we want.

Somewhere down the track demand falls away as there's a 'new kid in town'... you're not new anymore.

So where are those clients now? Where are the staff applicants?
Did you build something that will last or did you miss your shot at a lasting business/brand?

Let's figure this out on today's webinar over in the private members group.

Quick Check..

Are ou a Hair GP or a Specialist?

Do you have a broad and diverse offering to a broad client base - or are you niched down to fit a particular consumer trend in 'the now'

In today's webinar we'll undercover the 80/20 principle that's proving you're a specialist whether you know it or not.

Business Marketing 101 – Sell The Sizzle Not The Steak!

or in other words “Your Customers Don’t Care!” about the product they want the result.
If you have been around anyone vaguely interested in marketing, you have probably heard the saying “Sell the Sizzle NOT the Steak”.
In Michael Gerber's business book classic 'The E Myth' he describes why most businesses fail to be successful by just being 'same same' as their competitors.
Why would a client choose to give you their money instead of your rivals?
- you're 'better' than them... that's what they also claim
- you're a 'nicer person'... they say the same
- your salon is 'prettier'.... there's is pretty too
- you offer them something the others do not .... okay now that's got my attention

Today let's figure out what you can really sell and what is just plain boring...

Members join us in the group today at 10:30am for the webinar.

Not a member yet? Join at www.salonbusiness.com.au to access our weekly webinars and a back log of over 60hrs of salon business video content.

We call it the 'Birds and the Bees' it's a fact of life that everything goes up... rent, wages, supper, stock etc. Everything goes up - except your prices... how's that possible? Well it's not unless you're in business to lose money year on year until you eventually disappear into the small business abyss.

Let's have a grown up talk about price increases and getting it done on a regular basis in a professional business-like manner.

Yeah, right, okay...
what to do when stuff hits the fan aka Covid locks you down 😰

In todays show we'll share our experience of being shut down due to the pandemic and help you navigate your way through the storm... from salon owners that have been locked down four times so far for almost 200 days - we know a bit about it 🤯

Covid gave us many things but ultimately it gave us all a lot of extra money $$$

JobKeeper the Cash Flow Boost and other government supports helped s all get through the storm.
Salons that were able to trade through 2020 are about to post record profits at the end of this financial year. For almost all, this is the most money they've ever had in their bank accounts with out doubt.
The only catch is... most of that extra support that we all enjoyed is taxable. As is the enormous profit you're about to post.
Fair's fair - the government has to rack back taxes to pay for the Covid spending spree.
BUT - are you ready for this massive tax bill?
Have you spoken to your tax advisor/accountant to plan exactly what you can do to minimise the damage in allowable ways?

Let's have 'that' talk so you can have your chat with your accountant before June 30th

Join our Membership Group to see this and our full library of past shows

C.E.O. - Chief Energy Officer

That's you btw!

Ultimately the energy, intention and vibrancy of your salon business begins and ends with you - the C.E.O.

If you're bursting with energy for the business, brand and people your salon will reflect that - energy is contagious.
If your energy is bad... well that's also contagious.

Let's discuss this today to help your realign your maximum energy to blast your business forwards 🚀