Hairification
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Pure Grow & Pure Health Haircare. IT’S NOT SORCERY, IT’S SCIENCE 🧬 All hail the informed, educated beauty-loving baddie!
THE ‘SKINIFICATION’ OF HAIR CARE IS HERE
In the last few years something in the beauty industry shifted, and shiny packaging and grand claims no longer quite cut it. Skin-savvy consumers wanted to know exactly what ingredients they were paying for, in what percentages, to get what results, and with clinical studies to back it all up, to boot. Despite this, the haircare industry lagged behind. Sul
17/07/2026
Say hello to H24 DryWash - the non-aerosol dry shampoo that repairs your hair, not ruins it✨
Third day hair? Fourth?! No judgement here, we don’t do shame, we do science💋 No white cast, no aerosol, no “that’ll do”, just a wet-to-dry formula working overtime to neutralise odour, build volume and repair while it refreshes 🫶🏽
Four luxurious scent worlds to fall into - our OG Santal, Coconut Dreams, Tropical Vacay or Electric Nights. Each one’s got its own scratch and sniff, because we’re not about to let you commit to a scent sight unseen (smell unsmelt?). Go on, get sniffing🕵️♀️
Don’t be fooled by the cute packaging - our science backed formulations deliver high end results at accessible prices🫦‼️
Welcome to your new non negotiable🙏
Available at Priceline and Coles.
I deserve this I’ve paid my dues 🤷🏼♀️‼️🫦🫢
That’s why her hair is so big it’s full of secrets🫦 can you guess my secret weapon ‼️🫢 guess right and you win one!
A diva is starting to struggle but what can’t a cute hat fix 😋💅🏼🫦
Day 4 and I’ve got a secret 🤫 can you guess what it is👀‼️🫦🫶🏽💅🏼
day 3 and diva knows her priorities 💅🏼🫦‼️
Why do I feel like I get worse at this challenge every time I do it 😓‼️🤷🏼♀️
Valid crash out tbh 🫶🏽🤷🏼♀️
Day 2 and no complaints yet! Let’s see how long that lasts! 👀‼️😻
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Melbourne, VIC
